Natasha Denona's Mini HY-GLAM Concealer is a new travel size of the brand's brightening, hydrating serum concealer, available in 20 shades. Sephora US lists it at $19 as an online-only product, and it goes on sale there on 17 October 2026, according to the launch announcement. The full-size Natasha Denona HY-GLAM Concealer has been available since 2023. The mini is the new part of this launch.
The mini arrives in the same season as the Natasha Denona Holiday 2026 Limited-Edition Sets, the brand's gift-set launch for the holidays.
Updated 14 October 2026: Sephora US lists the mini online and labels it "New" and "Online Only". It goes on sale on 17 October 2026.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Natasha Denona |
| Product | Mini Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer |
| Release date | 17 October 2026, Sephora US, online only (listed on sephora.com 14 October 2026) |
| Price | $19 (US) |
| Availability | Sephora US online; other markets not yet confirmed |
| Shades | 20 |
| Size | Not yet confirmed |
| Finish | Radiant / luminous matte (per Sephora) |
| Coverage | Medium, buildable |
| Full size | 7 ml / 0.25 fl oz |
Release Date
According to the launch announcement, the Mini HY-GLAM Concealer goes on sale on 17 October 2026 at Sephora US. It was already listed on sephora.com on 14 October 2026, under product number P526271. No other retailer or market has confirmed a date yet.
Price
The mini costs $19 (US), against $32 for the 7 ml full size at Sephora US and natashadenona.com. Its fill size hasn't been confirmed, so a per-millilitre comparison isn't possible yet.
Shades
The mini comes in 20 of the full range's shades. Sephora lists 50 colours for the full size, and natashadenona.com lists 52. Each shade code shows the undertone first:
- N – neutral; NY – neutral yellow; NP – neutral peach; NR – neutral rosy
- Y – yellow; YN – yellow neutral; YP – yellow peach
- P – peach; R – rosy; RN – rosy neutral; RP – rosy peach
The number in each code shows depth: lower numbers are fairer and higher numbers are deeper. The brand's launch images include:
- a grid of all 20 mini shades
- individual mini tubes with swatches
- arm swatches
- a before-and-after in shade N3
HY-GLAM Concealer vs Mini HY-GLAM Concealer
| Full size | Mini | |
|---|---|---|
| Launched | 2023 | 17 October 2026 |
| Size | 7 ml / 0.25 fl oz | Not yet confirmed |
| Price (US) | $32 | $19 |
| Shades | 50 at Sephora US; 52 on natashadenona.com | 20 |
Both sizes use the same formula and applicator. The mini changes only the size and the number of shades.
Where to Buy
- US: Sephora ($19, mini, online only). The full size is available at Sephora and natashadenona.com.
- UK: Mini not yet confirmed
- Canada: Mini not yet confirmed (not listed at Sephora Canada as of 14 October 2026)
- Europe: Mini not yet confirmed
- Other markets: Availability varies by region, and more international stockists may be added.
Checked 14 October 2026: listed at Sephora US as "New" and "Online Only", on sale from 17 October 2026; not listed at Sephora Canada.
What Makes the Mini HY-GLAM Concealer Different?
- It is a $19 travel-size tube of the HY-GLAM Concealer, which launched in full size in 2023 at $32.
- It comes in 20 shades, compared with 50 to 52 shades for the full size.
- It keeps the full size's shaped applicator. The brand's diagram shows a pointed tip for precise areas, a hollow reservoir, and a flat side for under the eyes and larger areas.
Formula and Packaging
Sephora describes the mini as "a mini creamy, travel-friendly, high-performance concealer with skincare ingredients to visibly brighten, depuff, blur, and deliver a natural finish."
- Key ingredients (per Sephora):
- Capsicum annuum leaf, which the retailer says fades the look of dark circles and visibly reduces puffiness
- Portulaca grandiflora, which it describes as an antioxidant
- Biomimetic pigments, which it says adapt to skin texture
- Technology: The brand cites Butterflow Technology and claims up to 19-hour, crease-proof wear.
- Clinical claims (per Natasha Denona): The brand cites ex-vivo test results on 30 volunteers over 28 days. In a separate 28-day test with 70 additional contributors, 61% reported a noticeable reduction in dark circles and 51% reported a significant reduction in under-eye puffiness.
- Free-from: Sephora lists it as free of parabens and mineral oil, gluten-free and cruelty-free.
The HY-GLAM name also covers the Natasha Denona HY-GLAM Powder Foundation. For more of the brand's recent launches, see the Natasha Denona Midi Gloom Eyeshadow Palette or browse all makeup releases.
How to Apply
Natasha Denona recommends the flat side of the applicator for the under-eye area and larger areas, and the pointed tip for spot concealing. Blend with a sponge, brush or clean finger. Under the eyes, the brand advises letting the concealer set for a couple of minutes, then blending from the outer corner inwards with a dry finger, optionally followed by powder.
Sources
- Sephora US: Mini Hy-Glam Concealer listing
- Sephora US: HY-GLAM Concealer full-size listing
- Natasha Denona: HY-GLAM Concealer
