Ulta Beauty's own Beauty Finds by ULTA Beauty 25 Days of Beauty Advent Calendar is on sale now for $150, and Ulta values its contents at $440. As of early October 2026, you can buy it online at Ulta. Behind its 25 doors and six bonus surprises are 31 products across makeup, skincare, haircare, fragrance and wellness.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Beauty Finds by ULTA Beauty |
| Product | 25 Days of Beauty Advent Calendar |
| Release date | On sale at Ulta Beauty (US) by 5 October 2026 (official launch date not announced) |
| Price | $150.00 (US) |
| Availability | Ulta Beauty online (US) |
| Value if bought separately | $440 (Ulta's stated figure, US) |
| Contents | 31 items (25 doors + 6 extras) |
| Categories | Makeup, skincare, haircare, fragrance, wellness |
| Item number | 2663459 |
What's New
Ulta calls this its "biggest advent calendar yet." The calendar costs $150. According to Ulta, buying the items one by one would cost $440. Ulta has not published individual prices for the items.
Many of the doors hold full-size products, mostly in makeup and nails. The calendar also has a larger wellness section than a typical beauty calendar. It includes digestive gummies, a liquid multivitamin, a magnesium body butter and heating patches for menstrual cramps.
Products Inside
Makeup and nails (full size):
- Anastasia Beverly Hills Clear Brow Gel
- OLEHENRIKSEN Pout Preserve Peptide Lip Treatment in Citrus Sunshine
- Ulta Beauty Collection Color Snack Eyeshadow Duo in Chocolate Bite
- SACHEU Mini Lip Liner STAY-N in p-INKED
- NYX Professional Makeup Butter Gloss Bling in Bring the Bling
- Milani Keep It Full Nourishing Lip Plumper in Soft Rose
- about-face Fractal Glitter Eye Paint in Smolder
- OPI Nail Lacquer in Malaga Wine
- Glamnetic Ma Damn Press-On Nails (24 nails)
More makeup: tarte tartelette XL Tubing Mascara in Black, Benefit Benetint Liquid Lip & Cheek Stain in Rose, and a Morphe M132 Angled Concealer Brush.
Skincare and body: The Ordinary Multi-Active Delivery Essence (full size, 3.38 oz.), Anua Heartleaf Pore Control Cleansing Oil, Peach & Lily Glass Skin Ginseng Collagen Mask, OSEA Undaria Algae Body Oil, and NEOM Wellbeing Perfect Night's Sleep Magnesium Body Butter.
Haircare: amika Perk Up Dry Shampoo, Drybar Detox Dry Shampoo, LolaVie Glossing Detangler, and Kenra Professional Volume Spray 25.
Fragrance: Carolina Herrera Good Girl Blush Eau de Parfum and Squishmallows Fragrances Pink Possibilities Eau de Parfum.
Wellness: Rael Heating Patch for Menstrual Cramps (full size, 3 pieces) and Lemme Debloat Daily Digestive Gummies.
Six extra surprises:
- MAËLYS B-TIGHT Lift & Firm Booty Mask
- Tatcha The Rice Wash
- Divi Scalp Serum
- Moroccanoil Treatment
- MaryRuth's Liquid Morning Multivitamin + Hair Growth
- Uni 24-Hour Body Serum
Key Details
- Duplicates: Two dry shampoos (amika and Drybar) are included.
- Supplements: Check the ingredient labels on the Lemme gummies and the MaryRuth's multivitamin before use, especially if you take other supplements.
- Fragrance: Both perfumes come in sizes under 0.35 oz. These are sampling sizes, not full bottles.
- Gifting: Ulta positions the calendar as suitable for personal use or as a gift. The mixed categories may suit someone whose routine you don't know well.
When Did the Ulta Beauty 25 Days of Beauty Advent Calendar Launch?
Ulta Beauty has not announced an official launch date. The calendar was on sale and in stock on Ulta's website by 5 October 2026, and it was still in stock at $150 on 8 October 2026.
- Ulta Beauty online (US): on sale by 5 October 2026
Where to Buy
- US: Ulta Beauty ($150.00)
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Ulta Beauty product page: price, stated value, "biggest advent calendar yet" description and full contents list
