Benefit Cosmetics New Releases

Welcome to Beneville, the fictional town behind Benefit Cosmetics' Holiday 2026 gift sets. Each box is a collectible building or vehicle: a town-hall clock tower, a pink tower, a golf-club tin, a flower shop, a mini-mart, a radio, a bus and even an ice-cream cone. Inside are the brand's bestsellers, including BADgal BANG!, Hoola, Benetint and 24-HR Brow Setter. The sets are on sale now, and Italian beauty fans have spotted them at Sephora Italy too. Here are the products, the prices and our picks for each type of beauty lover.

Lookfantastic also lists two more Beneville sets:

• Beneville Beauty Salon includes Benetint Dark Cherry, BADgal BANG! and Hoola. It costs £39.50.
• The Hotel Beneville is a 24-piece advent calendar. It costs £149.00.

Which Set Suits You?

• Brow lovers: The Great Brow Hall pairs a full-size Mighty Fine Brow Pen (shades 2.5–5) with a full-size Brow Setter. Draw hair-like strokes with the pen, then set them with the gel.
• Mascara fans: The Lash Scoop gives you two full-size BADgal BANG! mascaras. Use the classic for everyday and the waterproof for parties. BADgal Hypetower adds a waterproof gel liner.
• Full-face beginners: The Glam Golf Club covers every step in travel sizes. Apply the POREfessional primer first, then the mascara, Benetint on lips and cheeks, Hoola to warm the face and WILLA for a soft rose flush.
• Cheek palette fans: Beauty Bus Stop packs bronzer, blush and highlighter into one slim palette that fits a clutch.
• Best value: The Glam Golf Club costs £34.00 at Lookfantastic. Buying each item separately would cost £68.61. For a bigger splurge, The Hotel Beneville costs £149.00 against a value if bought separately of £307.41.

Tip: Benetint is buildable. Dot it on, blend quickly with your fingertips, and layer it for more intensity.

Where to Buy

• US: benefitcosmetics.com: Not yet confirmed. Ulta: Great Brow Hall ($30.00), BADgal Hypetower ($32.00), Glam Golf Club ($40.00), Beneville Blossoms ($38.00), Benemart ($49.00), Rhythm & Beauty Radio ($39.00), Mini Beauty Bus Stop ($32.00). Sephora US: Not yet confirmed.
• UK: benefitcosmetics.com UK and Boots: Not yet confirmed. Lookfantastic: Great Brow Hall (£28.00), BADgal Hypetower (£31.00), Glam Golf Club (£34.00), Beneville Blossoms (£34.50), Benemart (£44.00), Beauty Star Cinema (£58.50), Rhythm & Beauty Radio (£35.00), Beauty Bus Stop (£29.00), Lash Scoop (£34.00), Beneville Beauty Salon (£39.50), Hotel Beneville (£149.00).
• International: Sephora Italy carries the sets (prices not yet confirmed). No other international listings are confirmed yet.

Which Beneville set are you adding to your holiday wishlist?

Discover The POREfessional Matte Blurring Loose Setting Powder from Benefit Cosmetics.

This powder locks in makeup, controls shine all day, and blurs the appearance of pores.

This silky-soft formula glides weightlessly over the skin, delivering a seamless, natural-matte finish without causing dryness or cakiness.

Price: $38

Discover now at ulta.com and benefitcosmetics.com.

Benefit Cosmetics unveils The POREfessional Matte Pore Minimizing Primer, a mattifying, lightweight primer that visibly refines pores, keeps makeup in place, and controls shine.

This liquid-silk formula blurs and minimizes the appearance of pores, absorbs excess oil for a long-lasting natural-matte finish, and ensures makeup stays put.

Enhanced with star ingredients, the more you use it, the better your skin looks.

Price: $35

Available at sephora.com starting August 1.

Benefit introduces the latest shade of WANDERful World Silky-Soft Powder Blush Mini. Willa is a soft neutral-rose shade that delivers an instant, natural-looking flush.

The blush features a silky-soft, buildable, ultra-fine, and blendable formula that feels weightless on your skin, delivering a soft-focus, airbrushed effect.

Designed to be sweatproof, humidity-proof, smudgeproof, and non-comedogenic, its translucent base ensures immediate color payoff without any white cast.

Price: $18

Shop now on sephora.com and ulta.com.

Introducing the new release from Benefit Cosmetics - Dew-la-la Liquid Glow Highlighter.

Experience a lightweight, skin-loving highlighter that delivers a sheer glow without any sparkles. Apply it for a natural, lit-from-within radiance. Available in 6 shades.

Imagine perpetual golden hour combined with the fresh dewiness of springtime.

Infused with Sunflower Seed Oil, Niacinamide, and Hyaluronic Acid, this highlighter not only brightens your complexion but also enhances moisture over time.

Price: $38

Available now on benefitcosmetics.com and ulta.com.

Discover 3 limited-edition shades of BADgal BANG! Volumizing Mascara by Benefit Cosmetics. Choose from the new shades - Power Blue, Wild Plum, and Rebel Brown.

This mascara delivers 360-degree fullness with each stroke, ensuring lasting 36-hour wear. Embrace your inner rebel with its water-resistant and smudge-proof formula.

The custom Slimpact! brush ensures a 360-degree reach, coating every lash from root to tip. Formulated with lightweight aero-particles, it won't weigh down your lashes.

Experience smooth application with each coat, allowing you to layer for maximum impact. Say goodbye to flakes and hello to buildable volume.

Price: $29

Get yours now on ulta.com.

Explore the latest sensation from Benefit Cosmetics - Splashtint.

Experience a glistening, juicy finish that leaves lips feeling hydrated for up to 8 hours.

Infused with hyaluronic acid, and raspberry leaf extract, it visibly smooths fine lines while providing a splash of moisturizing, kiss-proof color and a dewy finish.

The lightweight formula feels balmy and conditioning, ensuring all-day comfort. Plus, the custom spoon-shaped applicator effortlessly outlines lips for precise application.

Price: $24

Explore now on benefitcosmetics.com.

Benefit Cosmetics has just launched the latest product - Plushtint.

Experience a velvety-soft finish that envelops your lips in comfort. The soft-focus blurring effect create a smooth appearance, ensuring all-day comfort.

Infused with hydrating hyaluronic acid and glycerin, it keeps your lips feeling moisturized for up to 8 hours while delivering long-lasting wear. Available in 12 shades.

With a custom curved applicator, achieving perfectly outlined lips is effortless.

Price: $24

Available now on benefitcosmetics.com.

Benefit's new Precisely, My Brow Full-Pigment Sculpting Brow Wax is perfect for natural-looking, sculpted brows.

It gives bold color instantly, shapes brows precisely, and holds them in place for 12 hours. The dual-sided brush ensures mess-free application.

It's smudge-proof, sweat-proof, and enriched with Shea Butter, Jojoba Seed Oil, and Argan Oil for conditioning. The addition of Carnauba Wax makes your flawless look last.

Price: $27

Get yours now on ulta.com.