Mini Brands Ulta Beauty Capsule Series 2 is a collectible toy capsule with five surprise mini Ulta Beauty product replicas and a collector's guide. The ZURU Mini Brands capsule costs $9.99 and is listed as "New" and "Only at Ulta" at Ulta Beauty, where it was on sale in the US by 8 October 2026. The minis are display collectibles, not full cosmetics meant for use.
Updated 9 October 2026: in stock online at Ulta Beauty (US); in-store pickup shows as unavailable on the listing.
When Did the Mini Brands Ulta Beauty Capsule Series 2 Launch?
Mini Brands hasn't announced an official release date for the Mini Brands Ulta Beauty Capsule Series 2. The capsule was listed and in stock at Ulta Beauty US by 8 October 2026. On the same day, an "available now at Ulta" post about it circulated on Instagram.
Price
The capsule costs $9.99 at Ulta Beauty in the US. Ulta lists free standard shipping on orders over $35. No UK or other international pricing has been published.
What's Inside
Ulta's listing confirms each capsule contains:
- 5 surprise mini Ulta Beauty products, chosen at random
- 1 collector's guide for tracking the set and the rare, luxury, iconic and legendary minis
Ulta describes the full series as 75 minis to collect, spanning makeup, skincare, haircare and beauty accessories at several rarity levels. Ulta hasn't published sizes or odds for individual minis.
Products Shown
Ulta's listing images show these minis as examples. They are not the full list of 75:
- Beekman 1802 Oh! Mega Milky Oil and Bloom Cream
- Benefit Benetint, Hoola bronzer and The POREfessional
- Daise Hello Daise Raspberry & Mint Fragrance Body Mist and Cherry Glow Exfoliating Body Scrub
The full-size versions are covered under our Benefit Cosmetics and Beekman 1802 tags. Beekman 1802 also has a holiday release, the Beekman 1802 Kindness Cafe Advent Calendar.
The capsule is not the same product as the Ulta Beauty x Mini Brands Pops Plush Keychains, which are also $9.99 and sold separately at Ulta Beauty.
Where to Buy
- US: Ulta Beauty ($9.99), item 2661145
- UK: Not yet confirmed
- Europe: Not yet confirmed
- Other markets: availability varies by region; more international stockists may be added.
Checked 9 October 2026: in stock and ready to ship online at Ulta Beauty (US); in-store pickup shown as unavailable; no other retailer listing found.
For more Ulta Beauty holiday releases, see the Ulta Beauty 25 Days of Beauty Advent Calendar 2026.
What Makes the Mini Brands Ulta Beauty Capsule Series 2 Different?
- Second series: Ulta calls it the next series of Mini Brands Ulta Beauty, with all-new minis.
- Multi-brand mix: the 75 minis cover makeup, skincare, haircare and beauty accessories from brands Ulta stocks.
- Tiered rarity: the collector's guide sorts minis into rare, luxury, iconic and legendary levels.
Format and Packaging
- Minis: according to Ulta, the set includes real liquid, scented and working minis made to look like the full-size products.
- Capsule: each capsule is a blind pack, so buyers don't know which five minis they'll get until they open it.
- Audience and safety: Ulta aims the capsule at tween, teen and adult beauty fans who collect and display. The listing carries a choking-hazard warning for small parts and says it is not for children under 3.
Sources
- Ulta Beauty product listing: Mini Brands Ulta Beauty Capsule Series 2 (item 2661145), checked 9 October 2026
- "Available now at Ulta" Instagram post, 8 October 2026
- Ulta Beauty listing for the Ulta Beauty x Mini Brands Pops Plush Keychains