Maybelline New Releases

Maybelline CryoBlur Setting Spray is a cooling aerosol setting spray that Maybelline says locks makeup for up to 36 hours with a blurring, matte finish. It costs $13.99 for 2.0 oz at Ulta Beauty in the US, where it is currently listed as new and online only. It was on sale at Ulta.com by 6 November 2026, though Maybelline hasn't announced an official launch date.

Updated 7 November 2026: In stock and ready to ship at Ulta.com ($13.99, online only). UK and international availability is not yet confirmed.

The setting spray follows the cooling theme of the Maybelline Super Stay Icy Tint, the brand's icy lip tint that has been on sale since 22 October 2026.

When Did the Maybelline CryoBlur Setting Spray Launch?

Maybelline hasn't announced an official release date for the CryoBlur Setting Spray. On 6 November 2026, Durbin Rock reported it as available now. An Instagram post announcing the launch said it was "available now at Ulta" and also named TikTok as a seller, which we haven't verified. On 7 November 2026, Ulta listed it as new, online only, and in stock.

Where to Buy

• US: Ulta Beauty ($13.99, online only). Maybelline's product page lists no direct price. The brand says the spray is sold at drugstore, mass and beauty retailers through its Buy Now button.
• UK: Not yet confirmed. Maybelline UK has a page for the CryoBlur Serum Primer, but we couldn't confirm the setting spray there.
• International: Not yet confirmed.
• Other markets: Availability varies by region.

Checked 7 November 2026: in stock and ready to ship at Ulta.com ($13.99), marked "New" and "Online only" (not sold in store).

What Makes the Maybelline CryoBlur Setting Spray Different?

• Aerosol format: It uses a 360° nozzle that releases a continuous mist. Maybelline says one pass delivers the equivalent of 10 pumps from a traditional spray.
• Cooling claim: Maybelline says its "Freezing Vapor Technology" lowers skin temperature on contact to keep makeup from melting.
• Blur plus setting: Soft-focus polymers are included to mattify and blur the look of pores. For another blurring setting spray launched this fall, see the CAIA That Blurred Look Setting Spray.

What Maybelline Says

According to Maybelline, the spray:

• Gives an up-to-36-hour makeup "freeze"
• Resists transfer, water, sweat and heat
• Leaves no white cast on any skin tone

The brand describes it as suitable for all skin types, including oily and sensitive skin, and says it is non-comedogenic and allergy-tested. It can be used over makeup, on bare skin as an oil-blotting mist, or to refresh during the day.

Maybelline also ran a consumer self-assessment study with 118 women. In that study:

• 98% agreed it dries quickly
• 96% agreed it sprays evenly
• 96% agreed it feels weightless

Formula and Key Ingredients

• Key ingredients: Maybelline highlights Snow Mushroom (Tremella fuciformis), which it says helps maintain hydration for a non-drying feel. Ulta's ingredient list also includes:

- witch hazel water

- panthenol

- green tea leaf extract

- glycerin

- tocopheryl acetate (vitamin E)

- sea silt extract

- cranberry fruit extract

• Format: It is an alcohol-based aerosol (alcohol denat.) with a dimethyl ether propellant, packaged in a blue aluminum can.
• Fragrance: Maybelline calls the scent "frozen snowberry" and describes it as light, crisp and refreshing.

How to Use

Shake well, then hold the can 10–12 inches from your face. Close your eyes and mouth before spraying, and wipe any excess from the eyes and lips. Maybelline recommends it as the last step of a makeup routine.

The CryoBlur Pairing Routine

Maybelline says pairing the spray with CryoBlur Serum Primer (listed at CVS in a 1 oz size) extends wear to up to 48 hours. The brand's suggested routine has three steps:

1. Prep with CryoBlur Serum Primer.
2. Apply Fit Me Matte + Poreless Foundation.
3. Lock everything with CryoBlur Setting Spray.

As a pro tip, Maybelline also suggests misting the spray over Fit Me Loose Setting Powder. For targeted control, it suggests spraying onto a brush and pressing it into the T-zone.

Sources

• Maybelline New York: CryoBlur Setting Spray
• Ulta Beauty: CryoBlur Setting Spray (checked 7 November 2026)
• Durbin Rock: Maybelline CryoBlur Setting Spray (6 November 2026)
• Instagram post announcing Ulta availability

Maybelline Super Stay Icy Tint is a new liquid lip tint in 11 shades that goes on as an icy, high-shine gloss and sets into a low-transfer stain. It costs $13.99 at Ulta Beauty, which currently lists it as "New" and as an early-access exclusive in the Ulta Beauty app through 24 October 2026. It is the latest lip launch from Maybelline.

Updated 22 October 2026: listed at Ulta Beauty (US) through app early access; not yet listed at maybelline.com, Target, Walmart or Amazon.

It arrives in the same season as the Maybelline Holiday 2026 Glimmer Collection, the brand's holiday makeup collection.

Its cooling theme continues in the Maybelline CryoBlur Setting Spray, an aerosol setting spray that went on sale at Ulta.com in November 2026.

When Did the Maybelline Super Stay Icy Tint Launch?

Maybelline hasn't announced an official release date for the Super Stay Icy Tint. On 22 October 2026, Ulta Beauty listed it on ulta.com as "New," with early access available exclusively in the Ulta Beauty app through 24 October 2026. Neither brand nor retailer has given a date for wider availability.

Price

The Super Stay Icy Tint costs $13.99 per shade at Ulta Beauty (US). Prices for other markets have not been announced. Ulta is also running a gift with purchase: a free Firework Mascara mini with any $20 Maybelline purchase. The offer is valid through 31 October 2026 for in-store or shipped orders only.

Maybelline Super Stay Icy Tint Shades

Maybelline says the shades are inspired by icy desserts and include nudes, pinks and peach corals. Shade names come from Maybelline's shade graphics and descriptions from Ulta:

• 001 Guava Glacé: soft peachy nude
• 002 Vanilla Affogato: mid-tone warm brown nude
• 003 Espresso Ice: deep cool brown nude
• 004 Fig Froyo: soft cool mauve
• 005 Berry Sorbet: mid-tone warm berry
• 006 Icy Hibiscus: bright cherry red
• 007 Cherry Coldbrew: deep cherry red
• 008 Grape Granita: bright fuchsia
• 009 Açaí Freeze: deep mauve
• 010 Glacier Pop: sheer cool-toned blue
• 011 Sakura Cream Soda: mid-tone warm pink

The lip-swatch images show each shade on three skin tones.

Where to Buy

• US: Ulta Beauty ($13.99, app early access). Not yet listed at maybelline.com, Target, Walmart or Amazon.
• UK: Not yet confirmed. It is not listed at maybelline.co.uk or Superdrug.
• Canada: Not yet confirmed. It is not listed at maybelline.ca.
• Europe: Not yet confirmed. It is not listed at Rossmann Poland or Notino Poland.
• Other markets: availability varies by region; more international stockists may be added.

Checked 22 October 2026: listed at Ulta Beauty US (app early access); not listed at maybelline.com, Target, Walmart, Amazon, maybelline.co.uk, Superdrug, maybelline.ca, Rossmann Poland or Notino Poland.

What Makes the Super Stay Icy Tint Different?

• Gloss-to-stain format: Maybelline says it starts as an icy, high-shine gloss and sets into a juicy, low-transfer tint.
• Cooling water content: the brand says the formula is 25% cooling water combined with shiny oils.
• Dessert-themed shade story: all 11 shade names reference frozen desserts and drinks, and the range includes a sheer blue, Glacier Pop, alongside the nudes, reds and berries.

The Super Stay Icy Tint joins a run of lip stain launches this season. These include the Wonderskin x Virgin Headliner Wonder Blading Lip Stain, the KISS NEW YORK Line & Fill Lip Stain and the ColourPop Super Stain Peel-Off Lip Stain & Gloss Duo.

Formula and Packaging

• Formula: Maybelline calls it "Oil-in-Water Stain Technology," combining shiny oils with 25% cooling water. According to the brand, it is non-sticky and lightweight, with a "cushion-comfort" feel. The first listed ingredients are Aqua/Water, Diisostearyl Malate, Octyldodecanol and Polyurethane-1.
• Applicator and packaging: Maybelline describes a metal globe applicator that gives a cooling sensation on contact. Ulta's packshots show a clear, wavy-sided bottle tinted in each shade, with a black stem, a flocked applicator tip and "Super Stay Icy Tint" printed vertically on the side.

How to Apply

Ulta's directions are to apply to clean, dry lips, starting in the middle of the bottom lip and swiping outward. Allow the tint 5 minutes to set for low-transfer colour.

Sources

• Ulta Beauty: Maybelline Super Stay Icy Tint product page (checked 22 October 2026)
• Maybelline shade, swatch and campaign graphics (Ulta Beauty product gallery)

Maybelline has launched its Holiday 2026 Glimmer Collection, a limited-edition holiday range of six Super Stay Vinyl Ink Glimmer liquid lipsticks at $13.99 each and four Lifter Liner Glimmer lip liners at $9.99 each. Both are available now in the US at Ulta Beauty, online only.

Maybelline's other new lip launch this season is the Maybelline Super Stay Icy Tint, a gloss-to-stain lip tint in 11 shades, also $13.99 at Ulta Beauty.

What's New

The collection adds a new glimmer finish to two existing Maybelline lip products. Each Vinyl Ink shade comes in sparkly packaging that matches the shimmer inside, so the colour and reflect are visible on the shelf.

Super Stay Vinyl Ink Glimmer Shades

The six liquid lipstick shades are named after gemstones:

• 900 Tourmaline – bright fuchsia pink
• 901 Red Sapphire – classic midtone red
• 902 Garnet – deep fuchsia red
• 903 Amethyst – rich crimson berry
• 904 Citrine – midtone chocolate nude
• 905 Deep Quartz – deep smoky mauve

Lifter Liner Glimmer Shades

The four sharpenable liners have a multidimensional metallic glimmer finish:

• 101 Get Charm'd – soft rosy nude
• 102 Dazzling – soft terracotta pink
• 103 On Holiday – mid-tone cherry red
• 104 Hidden Gem – deep berry-plum

What the Brand Says

According to Maybelline, the Vinyl Ink Glimmer formula uses Color-Lock technology with glimmer pearls and is infused with tourmaline powder. The brand says it gives intense colour in one swipe, is smudge-proof and transfer-proof, and lasts up to 16 hours. Maybelline reports that "93% agree product gives intense color."

The Lifter Liner Glimmer has a smooth-glide, moisture-locking formula with hyaluronic acid and jojoba oil, according to the brand.

How to Wear It

Maybelline advises shaking the Vinyl Ink for 5 seconds before applying. The brand suggests three ways to wear the Lifter Liner:

• lined at the edges and blended inward as a gradient
• filled in across the full lip
• combined with a Vinyl Ink Glimmer shade

For a full look, Maybelline's "Chromatic Glimmer" pairs Lash Sensational Sky High mascara in Silver Chrome with Vinyl Ink Glimmer in Tourmaline and Lifter Liner Glimmer in Hidden Gem.

Key Details on Products and Prices

All six lipsticks cost $13.99 each and all four liners cost $9.99 each at Ulta. Maybelline's own product pages describe the range but don't list prices.

When Did the Maybelline Holiday 2026 Glimmer Collection Launch?

Maybelline hasn't announced an official launch date. Both the Super Stay Vinyl Ink Glimmer and Lifter Liner Glimmer were on sale at Ulta Beauty in the US, online only, by 4 October 2026.

Where to Buy

• US: Ulta Beauty – Vinyl Ink Glimmer Collection ($13.99), Ulta Beauty – Lifter Liner Glimmer Collection ($9.99). Product details are also on Maybelline's official pages for Super Stay Vinyl Ink Glimmer and Lifter Liner Glimmer, with no price listed.
• UK: Not yet confirmed
• International: Not yet confirmed

Checked 14 October 2026: both products in stock at Ulta Beauty online (not sold in Ulta stores). Not found in Target's search.

Sources

• Maybelline – Super Stay Vinyl Ink Glimmer Collection product page
• Maybelline – Lifter Liner Glimmer Collection product page
• Ulta Beauty – Vinyl Ink Glimmer and Lifter Liner Glimmer listings (checked 4 October 2026)
• Maybelline – official product images (@maybelline)

Discover Maybelline's Lifter Liner, a revolutionary lip liner infused with hyaluronic acid.

This product offers long-lasting, effortless color with a creamy, moisture-locking formula.

Experience a smooth, tug-free application with comfortable, all-day wear. The sharpenable tip ensures ultra-precise lines, making it perfect for any look.

Available in 10 versatile shades, it pairs perfectly with your favorite Lifter Gloss.

Price: $9.99 

Get yours now on maybelline.com.

Experience the magic of the Firework Lash Sensational Mascara by Maybelline.

With its Sensational Firework effect, it delivers 360° lash-by-lash impact and full flare.

Achieve separated and fully fanned lashes with up to 24-hour wear. The Custom SuperSpark Brush grabs lashes, lifting them up and out. Its spiral pattern, made of different length flex bristles, ensures a 360° lash impact.

Infused with Pro-Vitamin B5, this formula leaves lashes feeling soft and conditioned.

Enhance the look of length and volume with the clump and smudge-resistant mascara.

It's allergy and ophthalmologist tested, suitable for contact lens wearers. Available in three washable mascara shades and one waterproof mascara shade.

Price: $14

Stay tuned for the upcoming release on maybelline.com.

Experience the new Sunkisser Blush by Maybelline – your ticket to effortless radiance.

This liquid blush boasts a seamless blend, leaving you with a moisturized feel.

Light on the skin and fresh-looking, it offers up to 20 hours of wear. And it's vegan.

Get that natural, sun-kissed glow with easy application using its large wand. Vegan.

Soon to be released on maybelline.com.

Maybelline introduces the Build A Brow - a 2-in-1 brow pen + sealing gel that effortlessly creates fuller brows in just two simple steps. This waterproof eyebrow makeup is both sweat-resistant and smudge-resistant.

Experience real-looking, fuller brows with up to 24 hours of wear, so natural they're indistinguishable from your actual brows.

The ultra-precision pen mimics the appearance of real brow hair with hair-like strokes, while the clear sealing gel locks brows in place for a non-crunchy finish. Choose from six brow shades tailored to every brow type.

Price: $14.99 

Available on maybelline.com and ulta.com.

Introducing the latest shades of Color Tattoo Up to 24HR Wear Eye Stix, $9.99 by Maybelline – your 1st all-in-one shadow, liner, and primer. Experience vivid, creamy colors that resist creasing with up to 24HR performance. Now featuring 16 shades - 8 shimmer and 8 matte hues.

Maybelline has also unveiled new shades of Lash Sensational Sky High Mascara, $12.99. This long-lasting mascara delivers limitless length and full volume, ensuring a Sky High lash impact from every angle.

New shades include:

• Burgundy Haze 793
• Pink Air 795
• Blue Mist 797

Explore the collection and shop now at maybelline.com.

The new Lifter Plump Lip Plumping Gloss by Maybelline delivers an intense heated sensation and long-lasting plump, transforming lips with a single swipe. Made with chili pepper & Maxi-Lip.

Available in 8 heated shades:

• Blush Blaze - sheer pale pink shimmer
• Cocoa Zing - sheer cool brown shimmer
• Hot Chili - terracotta red cream
• Hot Honey - clear with pink and gold shimmer

• Mauve Bite - sheer mauve shimmer
• Peach Fever - peachy nude cream
• Pink Sting - sheer bubblegum pink
• Red Flag - sheer red

Price: $12.99

Exclusively available to Platinum and Diamond members on ulta.com until 11/1.