Rare Beauty New Releases

Rare Beauty's Delena: Soft Pinch Blush Bundle is a limited-edition set of two Soft Pinch Liquid Blush shades, Hope and Virtue, plus a free blush brush. The bundle costs $50 (US) and went on sale at rarebeauty.com on 28 October 2026. Rare Beauty says it marks the friendship of founder Selena Gomez and Demi Lovato, with each star's go-to blush shade included.

The bundle arrives in the same season as the Rare Beauty Holiday 2026 Gift Sets, the brand's wider holiday collection.

Updated 28 October 2026: in stock at rarebeauty.com (US only). Because it's limited edition, stock can change quickly.

Release Date

The Delena: Soft Pinch Blush Bundle launched on 28 October 2026, the day Rare Beauty announced it on Instagram as "out now at rarebeauty.com". It went on sale at rarebeauty.com the same day, for U.S. customers only.

Price

The bundle costs $50 (US). Rare Beauty sells each Soft Pinch Liquid Blush for $25 and the Soft Pinch Blush Brush for $26, so buying the three items one by one would cost $76. The brand says the bundle discount can't be combined with other promotional offers. No UK or European price has been announced, because the bundle is listed as a U.S. exclusive.

What's Inside

Rare Beauty lists three items in the bundle:

1. Soft Pinch Liquid Blush in Hope, full-size, labelled "Selena's shade"
2. Soft Pinch Liquid Blush in Virtue, full-size, labelled "Demi's shade"
3. Soft Pinch Blush Brush, free in the bundle ($26 value)

The bundle page doesn't list product sizes.

Shades

• Hope is a nude mauve with a dewy finish. Rare Beauty says Selena Gomez wears it.
• Virtue is a beige peach with a dewy finish. Rare Beauty says Demi Lovato wears it.

Neither shade is new. Both are existing core shades in the 16-shade Soft Pinch Liquid Blush range. The limited-edition pairing, the Delena campaign and the free brush are what's new.

This set is not to be confused with the Soft Pinch Liquid Blush Duo ($40 on rarebeauty.com). That duo celebrates five years of Selena's Rare album and pairs Happy (cool pink) with a set-exclusive shade, Souvenir (deep tea rose).

Where to Buy

• US: Rare Beauty ($50). Rare Beauty currently lists the bundle as a RareBeauty.com and U.S. exclusive.
• UK: Not available. Rare Beauty lists the bundle as a U.S. exclusive. Hope and Virtue are sold separately.
• Canada: Not available; U.S. exclusive per Rare Beauty.
• Europe: Not available; U.S. exclusive per Rare Beauty.
• Other markets: Not available; U.S. exclusive per Rare Beauty.

Checked 28 October 2026: in stock at rarebeauty.com (US).

What Makes the Delena: Soft Pinch Blush Bundle Different?

• Shade story: each blush is tied to one friend, with Hope labelled as Selena's shade and Virtue as Demi's.
• Campaign: Rare Beauty's images show Selena Gomez and Demi Lovato in princess-style ball gowns and tiaras. The caption opens "Once a Princess, always a Princess".
• Brush included: the Soft Pinch Blush Brush comes free in the bundle, unlike the Soft Pinch Liquid Blush Duo.

For more of the brand's holiday releases, see the Rare Beauty x BÉIS Holiday 2026 Limitless Collection. Another recent liquid blush launch is the SHEGLAM Squeeze & Dot Shimmer Blush Paint.

Formula and Packaging

• Soft Pinch Liquid Blush: Rare Beauty describes it as a weightless liquid that gives high-impact colour "with just one dot". The brand says it blends seamlessly and lasts up to 12 hours. According to Rare Beauty, it contains the brand's Botanical Blend of lotus, gardenia and white water lily "to help soothe, calm, and nourish skin."
• Soft Pinch Blush Brush: the brand calls it "a feathery soft blush brush" for blending pigment-rich liquids and creams to a diffused finish.

Rare Beauty also says 1% of its annual sales supports the Rare Impact Fund.

How Rare Beauty says to apply it: wipe excess product off the applicator, place one or two dots on each cheek, then blend with the Soft Pinch Blush Brush or pat in with your fingertips.

Sources

• Rare Beauty: Delena: Soft Pinch Blush Bundle product page (price, contents and stock checked 28 October 2026)
• Rare Beauty on Instagram (@rarebeauty), launch announcement, 28 October 2026

The Rare Beauty x BÉIS Limitless Collection is a Holiday 2026 limited-edition line of a lip and cheek kit, cosmetic pouches and luggage in raspberry pink. Rare Beauty and BÉIS price the products from $32 for the kit to $378 for the Large Check-In Roller. Each piece is sold separately, not as a boxed set, and the collection went on sale on 12 October 2026 at rarebeauty.com and beistravel.com. BÉIS says its side of the collection has already sold out.

The brand's other holiday launch, the Rare Beauty Holiday 2026 Gift Sets, is covered in a separate post, as is the Rare Beauty Delena: Soft Pinch Blush Bundle of Selena Gomez's and Demi Lovato's go-to Soft Pinch Liquid Blush shades.

Updated 13 October 2026: The collection launched on 12 October 2026 and has sold out at BÉIS. The Rare Beauty x BÉIS Lip and Cheek Kit ($32) was still available on rarebeauty.com when we checked.

Release Date

The Rare Beauty x BÉIS Limitless Collection went on sale on 12 October 2026 at rarebeauty.com and beistravel.com. Both brands had put the listings up on 8 October 2026. By 13 October, BÉIS's collection page said "BÉIS × Rare Beauty has officially sold out", while the Lip and Cheek Kit was still available on rarebeauty.com.

Prices

Prices in the US are as follows. They are the same on both sites unless noted.

• Rare Beauty x BÉIS Lip and Cheek Kit: $32
• Cosmetic Pouch in Limitless: Small $34, Medium $54, Large $74
• Mini Weekender in Limitless: $118
• Carry-On Roller in Limitless: $278. Rare Beauty lists it as the "Small Carry On Roller".
• Medium Check-In Roller in Limitless: $348 (BÉIS only)
• Large Check-In Roller in Limitless: $378 (BÉIS only)

Prices for the UK, Europe and Canada have not been confirmed yet.

What's Inside the Lip and Cheek Kit

Rare Beauty lists two full-size products in the kit. Both are exclusive to the set:

• Soft Pinch Liquid Blush in Limitless, a raspberry shade
• Positive Light Luminizing Lip Gloss in Limitless, a raspberry shade with silver and pink shimmer

Neither brand has published sizes for the kit.

Products

The rest of the collection is travel gear from BÉIS in the same Limitless pink:

• Cosmetic Pouch (S / M / L): BÉIS says the pouches have smart pockets, loops and a wipeable material that is easy to clean.
• Mini Weekender: a duffle sized as a personal item, with a bottom compartment for shoes or toiletries.
• Carry-On Roller: a hard-shell carry-on suitcase.
• Medium and Large Check-In Rollers: sold on beistravel.com only.

Rare Beauty founder Selena Gomez appears in the campaign images, which show the luggage, the pouches and the kit. The brand's swatches show the blush and gloss on three skin tones.

Where to Buy

• US: Rare Beauty ($32 kit, still available on 13 October 2026). On BÉIS, the Rare Beauty collection, including the Cheek & Lip Set ($32), the Carry-On Roller ($278) and the Mini Weekender ($118), has sold out.
• UK: The BÉIS UK store lists the luggage and pouches but not the Cheek & Lip Set. The price is not yet confirmed. Rare Beauty UK availability is not yet confirmed.
• Canada: The BÉIS Canada store lists the luggage and pouches. The price is not yet confirmed.
• Europe: The BÉIS EU store lists the luggage and pouches. The price is not yet confirmed.
• Other markets: Not yet confirmed.

Checked 13 October 2026: sold out on beistravel.com; the Mini Weekender in Limitless is not available to buy on the BÉIS UK, EU or Canada stores; the Lip and Cheek Kit is still available on rarebeauty.com ($32).

What Makes the Rare Beauty x BÉIS Limitless Collection Different?

• Rare Beauty describes both kit shades as set-exclusives, so they are not part of the regular blush and gloss shade ranges.
• The collection pairs makeup with luggage in one shade, from a $32 kit up to a $378 check-in suitcase.
• Rare Beauty says 1% of its annual sales supports the Rare Impact Fund.

Formula and Design Details

• Soft Pinch Liquid Blush: According to Rare Beauty, one dot gives high-impact colour that blends seamlessly and lasts up to 12 hours.
• Positive Light Luminizing Lip Gloss: The brand says the gloss has prismatic shimmer and glass-like shine, and that it hydrates lips instantly and over time.
• Mini Weekender: BÉIS lists a padded laptop sleeve, a trolley pass-through, a built-in key leash and reinforced padded straps.
• Carry-On Roller: BÉIS lists 360° wheels, compression straps, 2 inches of expandable space, a TSA lock, a weight indicator and its Limited Lifetime Luggage Warranty.

For another holiday launch with a limited edition shade story, see the ColourPop Disney A Very Mickey Christmas Collection 2026, or browse all makeup releases.

Sources

• Rare Beauty: Rare Beauty x BÉIS Lip and Cheek Kit
• BÉIS: The Mini Weekender in Limitless
• BÉIS: The Carry-On Roller in Limitless
• BÉIS Rare Beauty collection page and the UK, EU and Canada storefronts

Rare Beauty's Holiday 2026 Gift Sets are five limited-edition makeup sets, three currently Sephora exclusives and two Ulta Beauty exclusives. They cost $23 to $54 (US) and went on sale on September 12–13, 2026. None of the five sets share a shade.

Rare Beauty's other Holiday 2026 launch, the Rare Beauty x BÉIS Limitless Collection of a lip and cheek kit, pouches and luggage, is covered in a separate post. So is the Rare Beauty Delena: Soft Pinch Blush Bundle, which pairs Selena Gomez's and Demi Lovato's Soft Pinch Liquid Blush shades with a free brush.

Release Date

The sets launched on September 12, 2026. At Sephora, they went live in the Sephora app that day, and wider availability followed on September 13, 2026. Both Ulta Beauty sets went online on September 12, 2026. Sephora currently lists Violet Faves as online only.

Price

US: each set costs less than buying its items separately. Here is the set price, the separate-purchase cost, and the discount for each:

• Bestselling Faves (Ulta Beauty): $39 vs. $65 (40%, the largest)
• Luminous Faves Lip Duo (Ulta Beauty): $23 vs. $38 (about 39%)
• Mauve Faves (Sephora): $29 vs. $43 (about 33%)
• Hope Faves (Sephora): $54 vs. $78 (about 31%)
• Violet Faves (Sephora): $34 vs. $48 (about 29%)

UK and other markets: Not yet confirmed.

What's Inside

• Violet Faves: 3 items, all minis (liquid blush, liquid luminizer, lip gloss)
• Mauve Faves: 2 items, both full-size (lip liner, lip oil stick)
• Hope Faves: 4 items (1 mini blush, 2 full-size products, 1 keychain)
• Bestselling Faves: 4 items (3 minis, 1 full-size brow gel)
• Luminous Faves Lip Duo: 2 items (full-size lip liner, lip gloss)

Per-item sizes are not listed in the sources used for this post.

Shades and Products

Sephora's three sets carry most of the collection's new colors. Ulta's two sets mostly use existing bestselling shades at lower prices.

Violet Faves (Sephora, $34)

• Mini Soft Pinch Liquid Blush in Spirited
• Mini Positive Light Liquid Luminizer in Lovestruck
• Mini Positive Light Luminizing Lip Gloss in Twinkle

According to Sephora, two of the three shades are new and exclusive. Both the blush and the luminizer have had earlier mini shade launches, covered in our posts on Rare Beauty New Shades of Mini Soft Pinch Liquid Blush and Rare Beauty New Shades of Mini Light Liquid Luminizer.

Mauve Faves (Sephora, $29)

This set has two full-size lip products in new limited-edition shades: Kind Words Matte Lip Liner in Darling and Soft Pinch Lip Oil Stick in Heart. Sephora describes both shades as rosy mauves.

Hope Faves (Sephora, $54)

Hope Faves has no new shade. It is built around Hope, Rare Beauty's existing bestselling nude-mauve, and contains:

• a mini dewy blush
• a full-size matte bouncy blush
• a full-size lip gloss
• a matching Mini Puffy Tote Keychain

Bestselling Faves (Ulta Beauty, $39)

Ulta lists this set as Bestselling Faves 4-Piece. It contains:

• Mini Soft Pinch Liquid Blush in Happy
• Mini Positive Light Luminizing Lip Gloss in Glimmer
• Full-size Brow Harmony Flexible Lifting Gel
• Mini Perfect Strokes Universal Volumizing Mascara

Luminous Faves Lip Duo (Ulta Beauty, $23)

This duo pairs a full-size Kind Words Matte Lip Liner in Lovely, described as a warm mauve, with a Positive Light Luminizing Lip Gloss in Flash. Flash is a new limited-edition sheer champagne with gold, pink and silver pearl, and it is the only new shade at Ulta. For another Rare Beauty set that pairs a cheek and a lip product, see Rare Beauty Mabel Mora's Go-To Duo.

Where to Buy

• US: Sephora (Violet Faves $34, Hope Faves $54, Mauve Faves $29); Ulta Beauty (Bestselling Faves $39, Luminous Faves Lip Duo $23)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Rare Beauty Holiday 2026 Gift Sets Different?

• The five sets are split between two retailers, three at Sephora and two at Ulta Beauty, and no shade appears in more than one set.
• The new limited-edition shades are Darling, Heart and Flash, plus two new Violet Faves shades. Hope, Happy and Glimmer are existing shades.
• Bestselling Faves is the only set in the five-set lineup with products beyond cheeks and lips: a brow gel and a mascara.

Formula and Packaging

The Violet Faves lip gloss has a pink chrome cap. The Hope Faves and Luminous Faves glosses have limited-edition rose gold caps. According to Sephora, the Kind Words Matte Lip Liner in Darling is creamy and waterproof, and the Soft Pinch Lip Oil Stick gives "juicy, buildable color." More launches are in our makeup releases category.

Sources

• Rare Beauty holiday collection page
• Sephora product listings (Violet Faves, Hope Faves, Mauve Faves)
• Ulta Beauty product listings (Bestselling Faves, Luminous Faves Lip Duo)

Meet the new Mabel Mora's Go-To Duo from Rare Beauty.

This set features Mabel Mora’s everyday essentials, including the Soft Pinch Liquid Blush in a brand-new shade and the Soft Pinch Tinted Lip Oil in a versatile rosy brown hue.

The Soft Pinch Liquid Blush in the exclusive shade Resilience - a warm chestnut, features an airy, lightweight formula that delivers a natural, healthy flush to all skin tones.

The Soft Pinch Tinted Lip Oil in Delight - rose brown, starts with a glossy finish that transitions into a long-lasting tint, keeping your lips comfortable and never sticky.

Price: $30

Get yours now on rarebeauty.com.

Meet the new True to Myself Tinted Pressed Talc-Free Finishing Powder from Rare Beauty.

This multitasking powder blurs, smooths, reduces shine, and sets makeup with light, buildable coverage and a natural finish that enhances your natural beauty.

It creates a diffused cloud effect that allows radiance to shine through without chalkiness, caking, creasing, clogged pores, or flashback. Available in 14 shades.

Price: $30

Set to debut on sephora.com starting July 18th.

Rare Beauty's Find Comfort Hydrating Under Eye Patches are cooling hydrogel patches, eight pairs per pack, for $25. They launched at Sephora on June 4, 2024, and Rare Beauty's site still lists them at $25, rated 4.8 stars from 194 reviews.

What Do the Under Eye Patches Do?

Rare Beauty says the cooling hydrogel patches hydrate, smooth and revive the under-eye area for a refreshed look after a single use, leaving skin looking firmer and reducing the look of fine lines. They stay in place without slipping, and leave no sticky residue, so you can apply makeup right after.

What Is in Them?

• Caffeine: brightens and visibly smooths.
• Green tea extract: antioxidant-rich, to soothe.
• Hyaluronic acid: hydrates and conditions.
• Cacao seed: antioxidant-rich, restores skin's barrier.

How Do You Use Them?

Peel off the protective film, place each patch on clean, dry skin under the eyes, and gently remove after 10 minutes. Rare Beauty recommends them as a makeup-prep step.

Our take: eight pairs works out to about $3.13 a pair, which is worth weighing against how often you'd use them. Under-eye patches are a temporary, cosmetic freshening step, so expect a brief effect, not a lasting change.

How Do Shoppers Rate Them?

The product page shows 4.8 out of 5 stars from 194 reviews, a strong score on a modest sample.

What Is Confirmed, and What Is Not?

Confirmed: price, count, ingredients, directions and rating come from Rare Beauty's product page; the June 4, 2024 Sephora date comes from the launch announcement.

Not confirmed: current Sephora stock, and the patches' size.

September 21, 2026 update: we re-checked the price and rating. The price is unchanged since launch.

Have you tried them? Tell us how they worked for you in the comments.

Meet the new Find Comfort Gentle Exfoliating Body Wash by Rare Beauty.

This nourishing jelly body wash pampers your skin with refreshing lemon zest, sweet jasmine, and warm cashmere wood, while gently exfoliating for a radiant glow.

The jelly formula lathers into a creamy texture, using plant-derived konjac jelly to cleanse without stripping moisture. The fresh, calming scent revitalizes you from head to toe.

Infused with konjac jelly for gentle exfoliation and hydration, and peach flower extract to soothe and soften, this body wash leaves your skin feeling refreshed and supple.

• Key Notes - Lemon Zest, Violet, Vetiver.

Price: $24

Available on sephora.com starting June 4.

Explore the latest shades of Rare Beauty's Mini Positive Light Liquid Luminizer.

This silky, second-skin liquid highlighter delivers a long-lasting, soft, and luminous finish.

Enriched with light-reflecting pearl particles and a botanical fusion of lotus, gardenia, and white waterlily, this multidimensional formula imparts a dewy glow to the skin.

Whether mixed with foundation or layered onto the high points of the face, this weightless liquid highlighter instantly enhances radiance.

The latest shades feature Enchant - soft pink, Enlighten - champagne, Mesmerize - rose bronze, and Flaunt - bronze gold.

Price: $16

Available now on sephora.com.

Rare Beauty presents an array of fresh shades for the Mini Soft Pinch Liquid Blush.

Crafted to be weightless, these blushes effortlessly blend and build with ease. Enriched with long-lasting pigments, the formula guarantees a flawless flush that lasts all day.

Available in matte or dewy finishes, these liquid blushes blend seamlessly to create soft, buildable color with a natural second-skin finish.

The new shades include Virtue - beige peach, Grateful - dewy true red, Happy - dewy cool pink, Encourage - soft neutral pink, and Joy - dewy muted peach.

Price: $14

Explore now on sephora.com.