e.l.f. Glow Reviver Melting Lip Balm in Birthday Cake is a new flavored shade of the brand's buttery tinted lip balm, clear with pink iridescent shimmer. It costs $9 in the US and £9 in the UK, and it was on sale at elfcosmetics.com by 14 October 2026. Birthday Cake is the newest addition to the existing Glow Reviver Melting Lip Balm line from e.l.f. Cosmetics.
Updated 15 October 2026: listed at elfcosmetics.com ($9) and elfcosmetics.co.uk (£9). Not yet found at Ulta Beauty or Target.
Quick Facts
| Detail | Info |
|---|---|
| Brand | e.l.f. Cosmetics |
| Product | Glow Reviver Melting Lip Balm in Birthday Cake |
| Release date | On sale at elfcosmetics.com by 14 October 2026 (official launch date not announced) |
| Price | $9 (US); £9 (UK) |
| Availability | elfcosmetics.com (US), elfcosmetics.co.uk (UK) |
| Shade | Birthday Cake: clear with pink iridescent shimmer |
| Finish | Glossy, buildable tint |
| Key ingredients | 10% butter blend, hyaluronic acid blend |
| Applicator | Soft, flexible, angled silicone tip |
| Size | Not yet announced |
When Did the e.l.f. Glow Reviver Melting Lip Balm Birthday Cake Launch?
e.l.f. hasn't announced an official release date for Birthday Cake. Images of the shade appeared on elfcosmetics.com around 9 October 2026. An Instagram post on 14 October 2026 described it as "available now," and the US product page labels it "new shade."
Price
The Birthday Cake shade costs $9 at elfcosmetics.com in the US and £9 at elfcosmetics.co.uk in the UK. Prices for other markets have not yet been announced.
Birthday Cake Shade and the Wider Line
e.l.f. describes Birthday Cake as "clear with pink iridescent shimmer" and as a "Birthday Cake multi-color shimmer." According to the brand, the balm "goes on clear and slicks lips with multi-colored shimmer and shine." The US listing gives SKU 19889.
The product page says the Glow Reviver Melting Lip Balm line now comes in ten flavors and shades.
Where to Buy
- US: e.l.f. Cosmetics ($9). Not yet found at Ulta Beauty or Target.
- UK: e.l.f. Cosmetics UK (£9)
- Europe: Not yet confirmed
- Other markets: availability varies by region; more international stockists may be added.
Checked 15 October 2026: listed at elfcosmetics.com ($9) and elfcosmetics.co.uk (£9). Not found in Ulta or Target search results.
What Makes the Glow Reviver Melting Lip Balm Birthday Cake Different?
- Shade story: e.l.f. presents it as a clear base with pink iridescent, multi-colored shimmer, named after a dessert flavor.
- Flavored format: Birthday Cake is a flavored tinted lip balm. For another recent flavored launch from the brand, see the e.l.f. Squeeze Me Flavor Flashback Lip Balm.
- Applicator: the balm comes with a soft, flexible, angled silicone tip.
Formula and Packaging
- Glow Reviver Melting Lip Balm, Birthday Cake: according to e.l.f., the formula combines a 10% butter blend with a hyaluronic acid blend. The page graphic reads "10% Butter Complex" and "1% Hyaluronic Acid." The brand's FAQ also lists squalane, shea butter and jojoba oil to "hydrate, smooth, and soften lips." e.l.f. says the balm "melts into lips and leaves them feeling soft and supple." The brand describes it as 100% vegan and cruelty-free.
Shoppers who prefer a stick format can see the e.l.f. Glow Reviver Lip Oil Stick from the same Glow Reviver family.
For more launches like this, browse all makeup releases.
Tried it? Read and write reviews of the e.l.f. Glow Reviver Melting Lip Balm on Beauty Talk Club.
Sources
- e.l.f. Cosmetics US product page, checked 15 October 2026
- e.l.f. Cosmetics UK product page, checked 15 October 2026
- Instagram launch post tagging @elfcosmetics, 14 October 2026
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