New Makeup Releases: Release Dates, Shades & Prices

Dr.Jart+ has launched the Assorted 10 Mask Mega Haul Holiday Gift Set, a limited-edition bundle of ten Korean sheet and rubber masks priced at $60 and sold only at Sephora in the US from October 2026. The brand announced the set on Instagram on 5 October 2026, describing it as a value set covering concerns from soothing and moisturizing to firming and barrier support.

What's in the Box

The Mega Haul spans six of the brand's mask lines:

• 3x Vital Hydra Solution PRO Mask
• 2x Cicapair Intensive Soothing Repair Serum Mask
• 2x Ceramidin Skin Barrier Moisturizing Mask
• 1x Cryo Rubber Moisturizing Mask
• 1x Cryo Rubber Soothing Mask
• 1x Hydro Firming Mask

Dr.Jart+'s product image also shows a Ceramidin Cream sample, though Sephora's contents list does not include it.

Price and Savings

The holiday gift set costs $60. According to Sephora and Dr.Jart+, buying the same products one by one would cost $117. The box itself advertises 49% savings. Individual mask prices have not been published alongside the set.

What the Brand Says

Dr.Jart+ has published clinical figures for each mask in the set:

• Vital Hydra Solution PRO Mask: According to Dr.Jart+, testing on 32 women showed a 108% immediate improvement in hydration and a 45% immediate improvement in barrier strength after one use. The brand also says it keeps dry skin hydrated for 24 hours and, based on a one-week usage test, is suitable after laser treatment.
• Cicapair Intensive Soothing Repair Serum Mask: The brand says it boosts cooling hydration by 72% and reduces visible redness by 31% immediately after one use. It also says the mask strengthens the barrier by 27% one hour after use.
• Ceramidin Skin Barrier Moisturizing Mask: According to Dr.Jart+, it boosts the barrier for 8 hours and diminishes visible dry lines. The brand says it is dermatologist tested.
• Cryo Rubber Moisturizing and Soothing Masks: The brand says both lower skin temperature by 10°F after 20 minutes. It says the Moisturizing version delivers 161% more moisture after one use. For the Soothing version, Dr.Jart+ reports that 91% of testers saw less heat-related redness and 97% showed a stronger barrier.
• Hydro Firming Mask: This is a "melting" mask made with hydrolyzed collagen. According to the brand, it turns from opaque to clear within an hour. Dr.Jart+ says 97% of testers showed improved elasticity after using it three times a week for four weeks.

Key Details

Sephora's listing marks the products as fragrance free, made with ceramides, and suited to dryness and skin barrier concerns. Its ingredient note adds that the formulas contain no mineral oil and less than one percent synthetic fragrance.

Because the set mixes hydrating, soothing, cooling and firming formulas, the masks can be matched to different needs:

• Ceramidin or Cryo Rubber Moisturizing for dry days.
• Cicapair or Cryo Rubber Soothing for visible redness.
• Hydro Firming if you plan to follow the three-times-weekly schedule used in the brand's elasticity test.

Follow the wear times printed on each pack.

Where to Buy

• US: Sephora ($60, Sephora exclusive)
• UK: Not yet confirmed
• International: Not yet confirmed

Dr.Jart+'s Instagram post also names Amazon and drjart.com as places to buy its sets in general. However, Sephora lists this particular Mega Haul as available only at Sephora.

Sources

• Sephora US product listing: Dr. Jart+ Assorted 10 Mask Mega Haul Holiday Gift Set
• Dr.Jart+ official Instagram announcement (5 October 2026)
• Dr.Jart+ product claims and packaging imagery

Ulta Beauty has released the 12 Days To Glass Skin Advent Calendar, a $69 K-beauty countdown under its Beauty Finds by ULTA Beauty label that Ulta values at $145. It went on sale in October 2026, online only, and contains 12 products from 12 Korean beauty brands, mostly skincare plus one lip product and one hair product.

What's New

The calendar is one of Ulta Beauty's new holiday advent calendars and is marked New on the retailer's site. The packaging uses the name "12 Days of Glass Skin Countdown". Ulta describes it as "12 days of K-beauty surprises designed to help you glow all season long." The retailer positions it as a way to try new routines, open one product a day, or give it to someone who already uses K-beauty.

The set costs $69. Ulta says buying the same products individually would come to $145. Ulta has not published values for the individual items.

Products Inside

Ulta lists the following 12 products. It has not published which product sits behind which door.

• d'Alba Piedmont White Truffle First Spray Serum (1.01 oz.)
• Dr.Althea 345 Relief Cream Mist (2.02 oz.)
• COSRX The 6 Peptide Skin Booster Serum (1.01 oz.)
• TIRTIR Ceramic Milk Ampoule (0.33 oz.)
• Sungboon Editor Deep Collagen Power Boosting Sheet Mask (1.3 oz.)
• LADOR Perfumed Hair Oil in Angel Muguet (0.33 oz.)
• Lilyeve Growturn Exosome Brush Ampoule (1.01 oz.)
• ma:nyo Galac Niacin 3.0 Essence (0.4 oz.)
• Skin1004 Madagascar Centella Ampoule (1.01 oz.)
• fwee Blur Smoothie Tinted Lip Balm in Oat Cinnamon (0.1 oz.)
• belif Aqua Bomb Eye Gel (0.5 oz.)
• Peach & Lily Matcha Pudding Antioxidant Cream (0.84 oz.)

What's Notable

• Serums and ampoules make up most of the box. The calendar includes serum-type products from COSRX, TIRTIR, Lilyeve, ma:nyo and Skin1004, plus two facial mists from d'Alba and Dr.Althea.
• Two items are not skincare. The LADOR Perfumed Hair Oil and the fwee tinted lip balm are the only hair and lip products.
• One sheet mask. The Sungboon Editor mask is the only single-use item.
• It is a 12-day calendar. Ulta also sells a separate 25 Days of Beauty calendar.

How to Use the Products Together

K-beauty routines are usually layered from the thinnest texture to the thickest. Mapped onto this box, that order is:

1. Essence (ma:nyo)
2. Ampoules and serums
3. Eye gel (belif)
4. Cream (Peach & Lily)

The spray serum and cream mist can be used as a first step or applied during the day. The sheet mask usually goes on after essence and before cream. When adding several new products at once, introducing them one at a time and following each brand's directions makes it easier to see how skin responds.

Where to Buy

• US: Ulta Beauty ($69, online only)
• UK: Not yet confirmed
• International: Not yet confirmed

Ulta lists the calendar as in stock and ready to ship. It is not sold in Ulta stores.

Sources

• Ulta Beauty product page: 12 Days To Glass Skin Advent Calendar
• Instagram holiday beauty deals account (launch announcement, 5 October 2026)

Typology launched its Advent Calendar 2026 on 5 October 2026. It is a limited-edition set of 24 products, including 14 full-size formats, priced at $284.90 in the US, £203.90 in the UK and €184.90 on the global store. According to Typology, the set covers face, body and hair. This article, first published before launch, now includes the confirmed price and full contents and compares the set with the 2025 edition.

What's Inside the Typology Advent Calendar 2026

Typology published the full line-up with product codes. The day-by-day order has not been revealed.

• Cleansing and exfoliation: C10 Lipid-Enriched Cleansing Bar (0.50 fl.oz.), D11 7-Ingredient Micellar Water (1.69 fl.oz.), L13 Exfoliating Face Gel Cleanser (1.69 fl.oz.), L73 Clarifying Face Scrub (0.50 fl.oz.), P22 Organic Peppermint Hydrolate (1.69 fl.oz.)
• Serums: L34 Nourishing Serum, D31 9-Ingredient Soothing Serum, A32 Plumping Serum (all 0.50 fl.oz.), A31 Hydrating Serum with 3% Hyaluronic Acid + 2% B5 (0.52 fl.oz.), L32 Radiance Serum with 11% Vitamin C (0.52 fl.oz.), P63 Firming Botanical Blend (0.27 fl.oz.)
• Eye care: L33 Eye Serum with 5% Caffeine + 5% Niacinamide (0.52 fl.oz.), A41 Eye Cream for Fine Lines and Wrinkles (0.50 fl.oz.)
• Moisturisers: L41 Purifying Moisturizer, D41 9-Ingredient Face Moisturizer, A62 Firming Night Cream (all 0.50 fl.oz.)
• Tinted and makeup-adjacent: T31 Glow Drops (0.52 fl.oz.), T34 Bronzing Drops (0.52 fl.oz.), T33 Color Corrector for Redness (0.42 fl.oz.), T50 Serum Mascara in brown (0.27 fl.oz.), T52 Brow and Lash Sculpting Gel (0.27 fl.oz.), T41 Replenishing Lip Balm in Rosewood Pink (size not listed), T40 Lip Oil in Ruby Red (0.50 fl.oz.)
• Hair: R41 Restorative Hair Serum (0.50 fl.oz.)

Key Details

The 2026 packaging is a white box tied with a ribbon. A central opening reveals 24 numbered doors, with door 24 marked in gold. Typology says the opening "unfolds in a single, fluid gesture."

The brand's figures changed between the pre-launch page and the live listing. In September, Typology showed a stated value of £418.38 and 13 full-size items. The live 2026 page now states £500.22 and 14 full-size formats.

How It Compares with Previous Releases

The 2025 Typology calendar cost £198, according to adventcalendar.co.uk. The 2026 edition costs £203.90 in the UK, which is £5.90 more. Typology states that buying the 2026 items one by one would cost £500.22 in the UK and $627.43 in the US.

For other countdowns, see our coverage of the Guerlain Advent Calendar 2026, the Diptyque Advent Calendar 2026 and the Tropic Skincare Advent Calendar 2026.

Usage and Safety Notes

Typology flags several precautions on its product page:

• Some items contain essential oils. The brand advises against using those during pregnancy or breastfeeding, and on children under 6 years of age.
• At least one item contains retinol. Typology advises sun protection in the days after use and recommends avoiding retinoids during pregnancy and breastfeeding. The brand also notes that the product contains vitamin A and asks users to consider their total daily intake. Check each product's own label for which items these warnings apply to.
• Typology also advises against applying AHAs and retinoids on the same evening.

Where to Buy

• US: Typology US ($284.90)
• UK: Typology UK (£203.90)
• International: Typology global store (€184.90)

Sources

• Typology global product page
• Typology US product page
• Typology UK product page
• Typology Advent Calendar 2026 launch page (release date)
• adventcalendar.co.uk (2025 price)

Heretic Parfum launched Thornapple, a plant-based Eau de Parfum inspired by the Datura plant, on its own website on 4 October 2026. It costs $165.00 for a 50ml bottle and $28.00 for a 5ml deluxe sample. Thornapple was created by Heretic founder and perfumer Douglas Little.

What's New

Thornapple is named after the Datura plant, also called thornapple. The plant has night-blooming white trumpet flowers and spiny, egg-sized seed pods. Heretic states that the fragrance does not contain physical Datura stramonium and contains no poison. The brand calls the scent an interpretation of the plant's folklore and mythology, not a literal portrait of it.

Douglas Little explains the idea on the product page: "I've always thought of poisonous plants as the punk rockers of the botanical world."

The Notes

Heretic gives Thornapple's pyramid three themed tiers:

• Top (The Temptation): apple accord, green leaves, cardamom, saffron
• Heart (The Delirium): black tea, dark plum, labdanum, frankincense
• Base (The Spell): oakmoss, vetiver, ambered woods, skin musk

According to the brand, each note plays a role:

• Saffron adds "tension" under the opening.
• Black tea brings depth and ambiguity.
• Labdanum gives a resinous, ritualistic character.
• Oakmoss and vetiver evoke the earth beneath the plant's roots.
• Skin musk is the final stage, which Heretic says makes the scent feel personal to the wearer.

Bottle and Packaging

The 50ml bottle has a spiky black cap shaped like Datura's armoured seed pod. Its glass shades from black to yellow-green. The 50ml box carries a botanical Datura print, and the 5ml sample comes in a book-style box.

Key Details

Heretic says Thornapple is made from 95% naturally derived ingredients, as defined by ISO 9235. The brand also describes the formula as:

• Free of phthalates, parabens, synthetic dyes and formaldehyde
• Vegan-friendly
• Cruelty-free

How to Wear It

Heretic says its plant-based fragrances wear light and sheer. The brand gives this guidance:

• Reapply periodically through the day to extend wear.
• Layer two to three Heretic scents to build intensity.
• When layering, apply the heavier fragrance first, then the lighter one.

Heretic only accepts returns for defective or damaged products. The brand suggests starting with a sample, which makes the $28.00 5ml size the lower-commitment option.

Where to Buy

• US: Heretic Parfum ($165.00 for 50ml / $28.00 for 5ml)
• UK: Not yet confirmed at a UK retailer; Heretic's own site ships internationally (rates in its FAQ)
• International: Heretic Parfum official site, which ships internationally (rates in its FAQ)

Heretic offers free US shipping on orders of $75 or more. A $10 flat rate applies to US orders under $75.

Sources

• Heretic Parfum, Thornapple product page

Ulta Beauty's own Beauty Finds by ULTA Beauty 25 Days of Beauty Advent Calendar is on sale now for $150, and Ulta values its contents at $440. As of early October 2026, you can buy it online at Ulta. Behind its 25 doors and six bonus surprises are 31 products across makeup, skincare, haircare, fragrance and wellness.

What's New

Ulta calls this its "biggest advent calendar yet." The calendar costs $150. According to Ulta, buying the items one by one would cost $440. Ulta has not published individual prices for the items.

Many of the doors hold full-size products, mostly in makeup and nails. The calendar also has a larger wellness section than a typical beauty calendar. It includes digestive gummies, a liquid multivitamin, a magnesium body butter and heating patches for menstrual cramps.

Products Inside

Makeup and nails (full size):

• Anastasia Beverly Hills Clear Brow Gel
• OLEHENRIKSEN Pout Preserve Peptide Lip Treatment in Citrus Sunshine
• Ulta Beauty Collection Color Snack Eyeshadow Duo in Chocolate Bite
• SACHEU Mini Lip Liner STAY-N in p-INKED
• NYX Professional Makeup Butter Gloss Bling in Bring the Bling
• Milani Keep It Full Nourishing Lip Plumper in Soft Rose
• about-face Fractal Glitter Eye Paint in Smolder
• OPI Nail Lacquer in Malaga Wine
• Glamnetic Ma Damn Press-On Nails (24 nails)

More makeup: tarte tartelette XL Tubing Mascara in Black, Benefit Benetint Liquid Lip & Cheek Stain in Rose, and a Morphe M132 Angled Concealer Brush.

Skincare and body: The Ordinary Multi-Active Delivery Essence (full size, 3.38 oz.), Anua Heartleaf Pore Control Cleansing Oil, Peach & Lily Glass Skin Ginseng Collagen Mask, OSEA Undaria Algae Body Oil, and NEOM Wellbeing Perfect Night's Sleep Magnesium Body Butter.

Haircare: amika Perk Up Dry Shampoo, Drybar Detox Dry Shampoo, LolaVie Glossing Detangler, and Kenra Professional Volume Spray 25.

Fragrance: Carolina Herrera Good Girl Blush Eau de Parfum and Squishmallows Fragrances Pink Possibilities Eau de Parfum.

Wellness: Rael Heating Patch for Menstrual Cramps (full size, 3 pieces) and Lemme Debloat Daily Digestive Gummies.

Six extra surprises:

• MAËLYS B-TIGHT Lift & Firm Booty Mask
• Tatcha The Rice Wash
• Divi Scalp Serum
• Moroccanoil Treatment
• MaryRuth's Liquid Morning Multivitamin + Hair Growth
• Uni 24-Hour Body Serum

Key Details

• Duplicates: Two dry shampoos (amika and Drybar) are included.
• Supplements: Check the ingredient labels on the Lemme gummies and the MaryRuth's multivitamin before use, especially if you take other supplements.
• Fragrance: Both perfumes come in sizes under 0.35 oz. These are sampling sizes, not full bottles.
• Gifting: Ulta positions the calendar as suitable for personal use or as a gift. The mixed categories may suit someone whose routine you don't know well.

When Did the Ulta Beauty 25 Days of Beauty Advent Calendar Launch?

Ulta Beauty has not announced an official launch date. The calendar was on sale and in stock on Ulta's website by 5 October 2026, and it was still in stock at $150 on 8 October 2026.

• Ulta Beauty online (US): on sale by 5 October 2026

Where to Buy

• US: Ulta Beauty ($150.00)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Ulta Beauty product page: price, stated value, "biggest advent calendar yet" description and full contents list

Aldi UK is bringing back its 12 Days of Lacura Beauty Advent Calendar for 2026, priced at £19.99 and arriving in Aldi UK stores from 25 October 2026. The retailer says last year's edition sold out. This year's calendar includes a new 'Perfect Peach' Plumping Lip Gloss that is only available inside it.

What's New

The main new product is the Lacura 'Perfect Peach' Plumping Lip Gloss (5.1ml), which is launching only in this calendar. According to Aldi, the formula combines warming and cooling actives with hyaluronic acid and vitamin E to create a fuller-looking pout and leave lips smooth, hydrated and glossy.

Aldi says all products in the calendar are cruelty-free and dermatologically tested. The calendar comes in festive packaging designed for display.

Products Inside the Calendar

Aldi has not announced which product sits behind which door. The 12 products are:

Makeup

• 'Perfect Peach' Plumping Lip Gloss (5.1ml): new and exclusive to the calendar
• 'Vanilla' Lip Balm (7.5g): made with shea butter and murumuru seed butter, which the brand says gives a non-sticky, non-greasy finish
• 'Pink Lace' Liquid Blush (2.1ml): a lightweight, buildable rosy blush
• Set & Forget Clear Brow Gel (2.8ml): has a dual-sided wand, and Aldi says it holds brows for up to 24 hours
• Girl Gone Bad Mascara (5.6g) in black: contains vitamin E, and the brand claims up to 36 hours of definition

Skincare

• Hyaluronic Acid + Pomegranate Face Mask (1 piece): a 15-minute hydrating mask
• Hydrogel Eye Pads (2 piece): contain aloe vera and caffeine, which Aldi says refresh tired-looking eyes
• Jade Gua Sha: a facial tool that the brand says helps relieve facial tension for a more sculpted look

Haircare and accessories

• Leave-In Conditioner (50ml): contains hydrolysed wheat protein, tamarind seed extract and argan oil, which Aldi says help with frizz, tangles and heat protection
• Hair Repair Oil (15ml): according to Aldi, it adds shine and reduces the appearance of split ends
• Chic Claw Clip (1 piece)
• 100% Silk Scrunchie (1 piece): a large, plush style

How to Use

Aldi gives some usage directions for the products:

• Face mask: leave on for 15 minutes.
• Hair Repair Oil: work 1–3 drops through the lengths of damp or dry hair before styling.
• Brow gel: use the dual-sided wand to brush brows into place.

Key Details

• Price: The calendar costs £19.99. Aldi has not published a total value for the contents.
• Limited stock: The calendar is an Aldi Specialbuy, so it will not be restocked once it sells out. Shoppers should visit stores early on launch day.
• Online sales: Aldi has not confirmed whether the calendar will be sold online.

Where to Buy

• US: Not yet confirmed
• UK: Aldi UK stores (£19.99), in store from 25 October 2026 while stocks last
• International: Not yet confirmed

Sources

• Aldi UK Press Office: "Aldi drops £19.99 beauty advent calendar – which includes an exclusive plumping lip gloss"
• Instagram beauty advent calendar spoiler account (first report of the £19.99 price)
• Beautyqueenuk (contents and launch date coverage)

The Beauty Crop has released its 25 Days Bake House Mini Advent Calendar for 2026, priced at £55 on thebeautycrop.com, where it is in stock now. The brand says the contents are worth £120. It holds 25 doors of makeup, lip care and festive extras behind a "Baked With Love" theme, with a pink gingerbread and candy-cane box fitted with drawers.

What's Inside: Door-by-Door Products

The worth listed for each door is the figure stated by The Beauty Crop.

What's Notable

• Base products dominate. The calendar includes two primers (Oui Cherie Gripping and Weightless Wonder Airbrush), two setting powders and two setting mists, enough for a complete prep-and-set routine.
• Lip combination in door 19. The Sparks Fly liquid lipstick and Cupcake liner come as a pair. The brand describes Sparks Fly as an airy matte that leaves a long-lasting stain.
• Festive extras. A gingerbread bath bomb, a vanilla hand cream, face gems and a phone-grip mirror sit alongside the makeup.
• The final door is the largest item, a 75ml Glow Milk Skin Lock Setting Mist. According to The Beauty Crop, it contains 80% skin-loving ingredients plus film formers in a water-resistant formula.

What the Brand Says

According to The Beauty Crop, the Oui Cherie primer applies clear despite its red hue and develops a tackiness that holds makeup in place. The brand also says it contains Cherry Extract and Hyaluronic Acid and suits all skin types. The Beauty Crop describes the Stay Bouncy Blush as a cream-like texture that sets to a blurred matte, and the Sparkle Mascara as a glitter topper to layer over regular mascara.

How to use it: apply primer, then base, then set with powder and mist. Layer the Twinkle topper over the BFF mascara, and line lips with Cupcake before applying Sparks Fly.

The Beauty Crop also sells a separate, larger 2026 Advent Calendar at £95.

Where to Buy

• US: Not yet confirmed
• UK: The Beauty Crop (£55)
• International: Not yet confirmed

Sources

• The Beauty Crop: 25 Days Bake House Mini Advent Calendar product page
• Instagram beauty advent calendar spoiler account post (price and value)

Indie brand Bella Beauté Bar will release the Garden of Spells Lip Sparkle Balm on 9 October 2026 at bellabeautebar.com. The brand announced it on Instagram on 5 October 2026. The product is not yet listed on the brand's site, and price and size details have not been shared.

What's New

Garden of Spells is a new lip sparkle balm with a witch's-garden theme. Campaign photos by @zyelbeauty and @sinireviews show a few details:

• A deep burgundy, bullet-style balm packed with fine sparkle that flashes green and blue
• Small stars embossed into the bullet
• A clear, square, crystal-like acrylic case with a clear cap printed with the BB monogram
• Styling with a stone mortar and pestle and yellow flowers

The brand's caption tells a short story about a witch's unwritten recipe. Petals "from the deepest corner of the garden" are stirred with "a drop of celestial sap". The mixture starts "deep and earthen" and then comes "alive with flashes of green, blue, and otherworldly light." The brand has not given a shade name beyond the product name.

Same Launch as the Sheer Veil Lipgloss

The balm launches alongside the brand's Sheer Veil Lipgloss, which shares the same witch's-garden story. That gloss comes in four shades, including Celestial Sap and Obsidian Honey, and also arrives on 9 October 2026. We covered that release in our Sheer Veil Lipgloss post.

How It Compares with Previous Releases

Bella Beauté Bar already sells a Dream Lip Sparkle Balm line. The brand describes it as "the perfect balance between a Lipstick and a Lip balm." It says the line has more pigment than a typical balm, moderate shine and micro-fine glitter that "you cannot feel." The brand also lists these details for that existing line:

• Jojoba oil, vitamin E and squalane, which the brand says leave lips soft and hydrated without the formula moving around
• 3.5 g size
• Vegan, paraben-free and cruelty-free
• Shades such as Dark Matter, priced from $12 to $16 (US) on bellabeautebar.com

Bella Beauté Bar has not confirmed whether Garden of Spells uses the same formula, size or price as the Dream Lip Sparkle Balm line.

Key Details About the Brand

Bella Beauté Bar started in New York in 2018 and now operates from Sarasota, Florida. The brand says it is Leaping Bunny certified cruelty-free.

Where to Buy

• US: Bella Beauté Bar (from 9 October 2026, price not yet announced)
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Bella Beauté Bar launch announcement on Instagram (5 October 2026)
• Bella Beauté Bar website: Dream Lip Sparkle Balm – Dark Matter product page (existing line, for comparison)

LoveShackFancy released its limited-edition Holiday 2026 fragrance gift sets on 24 September 2026. The four new products are priced from $35 to $140 (US) and are available now on the brand's US site. The lineup is built around Secret Crush, the brand's vanilla gourmand Eau de Parfum that launched in 2025. It includes a full-size vanity set, a four-piece mini perfume layering set, a trio of hair and body mists, and a Secret Crush candle.

Products and Prices

• Secret Crush Vanity Set ($140): Pairs the 75mL Secret Crush Eau de Parfum, which has a sculptural golden bow top, with a 10mL travel spray. Both come in an oval keepsake box printed with the pink-and-gold Coquette Bow pattern. The set costs $140. Buying the two items one by one would cost $157, so the set saves $17.
• Mini Deluxe Layering Perfume Set ($75): Contains four 7mL (0.24 oz) Eau de Parfum dabbers. Each has a detachable bow that can be worn in the hair. The four scents are:

- Forever in Love: floral with green pear and gardenia

- Sweetheart: sparkling pink fruity floral

- Just a Girl: gourmand with sheer amber

- Secret Crush: airy, luminous vanilla

• Mini Hair and Body Perfume Mist Best Sellers Gift Set ($35): Contains three 1 oz (30mL) mists in a heart-window box:

- Sugar Blush: a fruity floral the brand says "smells like dessert"

- Peach Pom Pom: peach and jasmine

- Vanilla Twirl: vanilla and caramel

The brand credits perfumers Jérôme Epinette, Bérénice Watteau and Gabriela Chelariu.

• Secret Crush Candle ($75): A limited-edition candle in the Secret Crush scent. It uses a soy-coconut wax blend and a 100% cotton wick, with a stated 45-hour burn time. The glass vessel is 3-D printed with the Coquette Bow pattern and finished with a gold rim.

What the Brand Says About Secret Crush

According to LoveShackFancy, Secret Crush is a warm gourmand of whipped vanilla, lifted by a sparkling champagne accord and frosted Chantilly cream. The brand says white musk, coconut milk and sandalwood help it linger.

Founder and Creative Director Rebecca Hessel Cohen wanted a more layered take on vanilla. The brand describes the result as "warm, but not too sweet; fresh, but lasting."

The brand's Instagram presents the sets as packaging "pretty enough to skip the wrapping paper entirely."

How to Layer and Apply

LoveShackFancy suggests three "Love Matches" for the mini set:

• Girl Crush: Just a Girl + Secret Crush
• True Romance: Forever in Love + Secret Crush
• She's All Heart: Just a Girl + Sweetheart

The brand also gives this application advice:

• Apply fragrance to the creases of the knees and elbows, where body warmth intensifies the scent.
• Avoid rubbing or dabbing after applying, which the brand says breaks down the fragrance and makes it fade faster.

Where to Buy

• US: LoveShackFancy:

- Secret Crush Vanity Set ($140)

- Mini Deluxe Layering Perfume Set ($75)

- Mini Hair and Body Perfume Mist Set ($35)

- Secret Crush Candle ($75)

• UK: Not yet confirmed
• International: Not yet confirmed. The brand site currently ships to the US only.

Sources

• LoveShackFancy official site: Secret Crush Vanity Set and the other holiday product pages
• LoveShackFancy official Instagram (holiday sets announcement, 24 September 2026)