DIBS Beauty Burgundy Double Standard Primer & Mascara Duo: Release Date & Price

DIBS Beauty's Double Standard Primer & Mascara Duo in Burgundy is a dual-ended mascara pairing a burgundy tubing primer with a black volumizing mascara. It costs $31 (US) and goes on sale on dibsbeauty.com on 15 October 2026. It is a new shade of the Brown Double Standard Primer & Mascara Duo, which launched in June 2025.

Updated 10 October 2026: Burgundy is listed on dibsbeauty.com as Sold Out with a waitlist and is not yet on sale. The Brown version is in stock.

The brand's holiday set is covered in our post on the DIBS Beauty Advent Calendar 2026.

Quick Facts

Release Date

DIBS Beauty announced the Burgundy shade on Instagram with the line "Coming 10.15." It goes on sale on dibsbeauty.com on 15 October 2026. A waitlist is open on the product page now.

Price

The Burgundy Double Standard Primer & Mascara Duo costs $31 (US) on dibsbeauty.com. That is the same price as the Brown version. DIBS has not announced UK or European pricing.

Brown vs Burgundy

Both versions share the black mascara end, the two wands and the tubing format. The only change is the primer shade, which is now burgundy instead of brown. If you prefer an all-brown look, see our brown mascara guide.

Where to Buy

• US: dibsbeauty.com ($31, from 15 October 2026; waitlist open now). Ulta Beauty: Burgundy not yet listed. Ulta does carry the Brown version at $31.
• UK: Not yet confirmed
• Canada: dibsbeauty.com ships to Canada
• Europe: Not yet confirmed
• Other markets: Not yet confirmed

Checked 10 October 2026: Burgundy is listed on dibsbeauty.com as Sold Out with a waitlist, and the Brown version is in stock. Ulta Beauty lists only the Brown version.

What Makes the Burgundy Double Standard Primer & Mascara Duo Different?

• Coloured primer instead of white. DIBS says the burgundy primer avoids the greyish or chalky cast that white primers can leave.
• Two formulas in one tube. A lengthening tubing primer sits at one end and a volumizing black mascara at the other. DIBS says this gives up to three lash looks: primer alone, mascara alone, or both layered.
• A new primer shade. Burgundy replaces the brown primer of the June 2025 original. The black mascara end is unchanged.

Formula and Packaging

• Burgundy Tubing Lengthening Primer: The brand lists shea butter, sugar cane extract, panthenol, sodium hyaluronate and glycerin among its ingredients. Its colour comes from iron oxides and ultramarines. It is applied with an elastomer-bristle brush that DIBS says separates and defines lashes.
• Black Volumizing Mascara: This end also contains shea butter, according to DIBS. It is applied with a wavy, 290-fiber wand that the brand says adds lift and buildable thickness.
• Tubing format: DIBS says both ends are flake-free and smudge-proof, and that they remove with warm water.

DIBS's product images report that "100% said it provides extreme length" and "94% said it intensifies mascara color" for the Burgundy Primer. These are brand-reported consumer-perception figures, and the panel size is not stated.

The brand's images show:

• the tube on burgundy and black swatches
• the open tube with a pink-handled primer wand and a black mascara wand
• a before-and-after chart on normal, full, curly and long lashes
• a labelled wand diagram

For other new launches, browse all mascara posts or see our coverage of the Painted Mascara release.

How to Use

Sweep the burgundy primer through the lashes on its own for defined length, or follow with the black mascara for volume. DIBS says the precise primer brush is also designed to define lower lashes without clumping.

Sources

• DIBS Beauty, Double Standard Primer & Mascara Duo product page
• DIBS Beauty's Instagram announcement of the Burgundy shade
• Ulta Beauty, Brown Double Standard Primer & Mascara Duo listing