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MERIT New Wave Perfume 2026: Release Date, Price, Notes & Where to Buy
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MERIT New Wave Perfume 2026: Release Date, Price, Notes & Where to Buy

MERIT New Wave L'Extrait de Parfum bottle with amber juice, rounded pebble glass and polished silver stone cap on white

MERIT New Wave L'Extrait de Parfum is the brand's second perfume, an amber built on pink pepper, a honey floral heart, benzoin and oakwood. MERIT officially launches it on 22 October 2026 on meritbeauty.com at $92 for 30 ml, with a $34 travel spray, and it is already on sale there. It arrives two years after Retrospect L'Extrait de Parfum (2024).

MERIT's other launches this season are MERIT The Archival Set and the MERIT x ERDEM limited-edition collection, which includes a Retrospect Soap Trio.

Updated 21 October 2026: New Wave is now on sale on meritbeauty.com in the US, Canada, Australia and Europe, alongside Sephora US and Sephora Canada. The €37 travel spray is sold out on MERIT's EU storefront.

Release Date

WWD reports that MERIT launches New Wave direct-to-consumer on 22 October 2026, and Elle UK and Who What Wear UK give the same date. Sephora US and Sephora Canada listed the perfume as "New" by 9 October 2026. From 22 September 2026, meritbeauty.com offered a free 2 ml sample sign-up. By 21 October 2026, the brand site had the full size and travel spray in stock. The UK launch is also 22 October 2026.

Price

  • US: $92 (30 ml), $34 (9.5 ml) on meritbeauty.com. Sephora US lists $92 (30 ml) and $34 (travel spray).
  • Canada: C$125 (30 ml), C$46 (9.5 ml)
  • Australia: A$147 (30 ml), A$55 (9.5 ml)
  • Europe: €98 (30 ml), €37 (9.5 ml) on MERIT's EU storefront
  • UK: £79 (30 ml). The travel size price has not been announced.

MERIT also sells the 30 ml as "30 ml Engraveable" at the same $92. Monogramming costs $8 extra.

MERIT New Wave Fragrance Notes

  • Top: pink pepper, angelica seed
  • Heart: orange flower, ylang ylang, honey floral accord
  • Base: benzoin, labdanum, olibanum, patchouli heart, ambrarome, ambroxan, musk, cypriol, vetiver, tobacco accord, cedarwood heart, oakwood, vanilla bean, tonka bean

Sephora classifies it as Florals / Warm Florals and lists four key notes: pink pepper, honeyed floral, benzoin and oakwood.

What Does MERIT New Wave Smell Like?

Based on the official notes, the scent moves through three stages:

  • Opening: spicy pink pepper and green angelica seed
  • Heart: orange flower and ylang ylang with a honey accord
  • Base: resins, incense, woods, tobacco and vanilla

MERIT describes it as moving "from bright and optimistic to warm, sensual and deeply magnetic." Master perfumer Dominique Ropion says he wanted "to capture the spirit of classical amber compositions, such as Ambre 83, while reinterpreting them for today."

According to Cosmetics Business, the brand calls it an "unconventional amber" with no citrus-led opening, no powdery florals and no aldehydes. Perfumer Meabh McCurtin told Elle UK that the oakwood is upcycled from offcuts left over from making wine and spirit barrels.

Both are extraits in wave-shaped bottles from the same design family. New Wave replaces Retrospect's soft musk profile with an amber structure, and it does not come in a 60 ml size.

Where to Buy

  • US: meritbeauty.com ($92 / $34); Sephora US lists the 30 ml ($92) and the travel spray ($34)
  • UK: £79 (30 ml) from 22 October 2026 on MERIT's UK site and at retailers. Retailers have not been named yet.
  • Canada: meritbeauty.com Canada (C$125 / C$46); Sephora Canada (C$125 / C$46)
  • Europe: meritbeauty.com EU (€98 for 30 ml; €37 for 9.5 ml, sold out). This storefront covers markets including Germany, France, the Netherlands, Ireland, Spain, Italy, Sweden and Denmark.
  • Australia: meritbeauty.com Australia (A$147 / A$55)
  • Other markets: availability varies by region; more international stockists may be added.

Checked 21 October 2026: in stock on meritbeauty.com in the US, Canada and Australia (both sizes) and in Europe (30 ml); 9.5 ml out of stock in Europe; listed "New" at Sephora US and Sephora Canada. Not listed at Space NK, Cult Beauty or Liberty London. MERIT's site has no UK storefront yet.

What Makes the MERIT New Wave Perfume Different?

  • Two generations of perfumers: it was co-created by Dominique Ropion and Meabh McCurtin.
  • A reworked classic structure: according to Cosmetics Business, it is built on the Ambre 83 amber structure but leaves out citrus, powdery florals and aldehydes.
  • A standalone scent, not a flanker: MERIT says it set out to create separate perfumes rather than variations on Retrospect. CEO Philippe Pinatel told WWD that Retrospect is MERIT's number five SKU.

Packaging

  • New Wave L'Extrait de Parfum: MERIT describes the custom glass bottle as inspired by surrealist art and designed to suggest the movement of a wave.

- The idea came from a team visit to the Musée Picasso in Paris.

- The bottle holds gold-toned juice and has a silver pebble cap.

For more launches, browse all fragrance releases, including another extrait this season, L'Artisan Parfumeur Abyssae L'Extrait.

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MERIT The Archival Set: Release Date, Products, Shades & Prices
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MERIT The Archival Set: Release Date, Products, Shades & Prices

MERIT The Archival Set burgundy box beside a gold lip liner, pink tinted tube and gold lipstick with a clear cap.

MERIT is known for no-fuss, effortless makeup, and its newest launch fits that perfectly. The Archival Set (Le Coffret d'archives) is a limited-edition trio built around one shade: Archival, a soft, muted rose-mauve that flatters almost everyone. It appears to be a Sephora Europe exclusive, so here's what's inside, what it costs, and where to find it.

It's one of MERIT's two launches this autumn. The other, MERIT New Wave L'Extrait de Parfum, is the brand's second perfume, an amber launching on 22 October 2026.

The Products Inside the Set

Sephora describes the set as three essentials for easy, effortless lip and cheek makeup. All three products are coordinated around the Archival shade:

  • Signature Lip Liner (0.3 g): MERIT's hydrating, buildable lip pencil. It blends easily, so you won't get harsh lines, just a soft, defined edge.
  • Signature Lip Blush in Archival: A sheer matte, lightweight, balm-like lipstick that you can build from a subtle wash of colour to a deeper finish.
  • Flush Balm in Archival: MERIT's cream cheek tint that melts into skin for a natural, lit-from-within flush.

The packaging is lovely too. It comes in a rich burgundy/oxblood box with gold MERIT lettering and gold-toned components, which makes it a strong gift option for the season ahead.

About the Archival Shade

Archival isn't a brand-new colour. It already exists in MERIT's Signature Lip Blush and Flush Balm lines. What's new is having it as a matching lip-and-cheek wardrobe in one box. The muted rose-mauve leans neither too pink nor too brown, so it works as an everyday "your lips but better" tone and adds a softly polished look to evening makeup.

How to Wear It

  • Line first, then blur: Trace your lip shape with the Signature Lip Liner, then soften the edges with a fingertip for a diffused look.
  • Tap on the Lip Blush: Apply the Signature Lip Blush directly from the bullet for sheer colour, or press it in with your finger for a blotted, modern finish.
  • Cream cheeks last: Dab Flush Balm onto the apples of your cheeks and blend upwards with your fingers or a damp sponge. For a monochrome look, sweep a touch over your lids.
  • Layer for longevity: Fill in your whole lip with the liner before the Lip Blush. This helps the colour last longer.

Prices and Release Date

The Archival Set is available to order now in Europe as of October 2026. Prices vary slightly by country: €56.95 at Sephora Germany, where it's marked new, and €57.00 at Sephora France. As a limited edition, it may not stay in stock for long.

Where to Buy

The Verdict

If you love a coordinated, low-effort makeup routine, MERIT's The Archival Set is an easy way to wear one flattering shade across lips and cheeks. Between the wearable rose-mauve, the buildable formulas, and the gift-ready packaging, it's well worth a look. Since it's a limited edition, add it to your basket soon.

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Merit x Erdem Limited-Edition Collection: Winter 2026 Set, Signature Lip Trio and Soap Trio
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Merit x Erdem Limited-Edition Collection: Winter 2026 Set, Signature Lip Trio and Soap Trio

Merit and British fashion house Erdem launched the Merit x Erdem limited-edition collection on 22 September 2026. The three-part capsule comprises The Winter 2026 Set, The Signature Lip Trio and The Retrospect Soap Trio, sold on MeritBeauty.com and at Sephora in the US and Canada. On MeritBeauty.com the Winter 2026 Set is $68, the Signature Lip Trio $62 and the Retrospect Soap Trio $34.

Updated 20 October 2026: prices and Sephora US and Canada listings added. The Winter 2026 Set is currently sold out on MeritBeauty.com but still listed at Sephora.

What's New

The collection pairs Merit's minimalist approach with the floral aesthetic of designer Erdem Moralıoğlu. It is also Merit's first bespoke packaging designed with a fashion designer. The palette centres on soft, candlelit shades, a rose-bronze highlighter and a burgundy lip.

What the Brand Says

"This collaboration felt like a natural meeting of two worlds," says Moralıoğlu. "It was an opportunity to translate the spirit of Erdem into something people can live with every day."

The Winter 2026 Set: Eye and Cheek

According to Merit, The Winter 2026 Set is a limited-edition set for a soft, glowy look inspired by Erdem's romantic aesthetic. Merit says it includes two new shades created exclusively for the season. Inside:

  • Day Glow in Tulle: a new rose-bronze highlighter shade
  • Mini Flush Balm in Carnation: a soft, warm pink for cheeks
  • Solo Shadow Sheen in Mink: a limited-edition soft brown-grey with a subtle sheen
  • Mini Clean Volume Mascara in Black: a tubing formula that lengthens and combs lashes

Styling tip: Sweep Mink across the lid. Press Carnation onto the apples of the cheeks with your fingertips, then tap Tulle along the high points of the face.

Merit x Erdem: The Dreamiest Limited Edition Beauty Collaboration of the Season — image 1

The Signature Lip Trio

The Signature Lip Trio was curated by Erdem. It contains three limited-edition shades in three finishes:

  • Signature Lip Matte in Black Tie: a deep burgundy
  • Signature Lip Blush in London: a new rose
  • Signature Lip Satin in Bespoke: a satin-finish neutral

The trio is designed to move from daytime to evening wear.

The Retrospect Soap Trio

The Retrospect Soap Trio is a set of three mini bar soaps scented with Merit's Retrospect fragrance. Bar soap is a new format for Merit, and the trio is exclusive to MeritBeauty.com.

Key Details

According to Merit, its products are Clean at MERIT and EU-compliant, vegan and Leaping Bunny-certified. All shades in the collection are limited edition.

Where to Buy

Checked 20 October 2026: on MeritBeauty.com the Winter 2026 Set is sold out and the lip and soap trios are in stock; both gift sets are listed at Sephora US and Sephora Canada (Sephora's site blocks stock checks). Sephora sells the Winter 2026 Set as the "Eye and Cheek Gift Set" and the Signature Lip Trio as the "Signature Lip Gift Set".

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MERIT New Shades of The Minimalist Complexion Stick
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MERIT New Shades of The Minimalist Complexion Stick

Discover the latest shades of MERIT's The Minimalist Perfecting Complexion Foundation and Concealer Stick, providing effortless, natural-looking coverage wherever you go.


MERIT New Shades of The Minimalist Complexion Stick


This versatile, buildable complexion stick doubles as a foundation and concealer.



The lightweight, non-comedogenic formula ensures all-day comfort without creasing or settling into fine lines, making it ideal for all skin types, including acne-prone skin.



With its precise, rounded tip, you can effortlessly apply it to small areas for targeted coverage or use it all over for a flawless, full-coverage finish.


Price: $38

Launching on sephora.com on September 5.

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MERIT Great Skin Priming And Firming Moisturizer
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MERIT Great Skin Priming And Firming Moisturizer

MERIT presents the Great Skin Priming and Firming Moisturizer.


MERIT Great Skin Priming And Firming Moisturizer


This lightweight cream offers time-release hydration, making your skin feel firmer and more elastic in just one week, while soothing and prepping it for makeup.



The non-comedogenic formula absorbs quickly without leaving residue, ensuring a smooth and long-lasting makeup application. Infused with peptides and hyaluronic acid.



Ideal for daytime use, it includes glycerin for all-day moisture, oat extract to calm the skin, and the Great Skin™ Complex for enhanced firmness and elasticity.


Price: $38

Stay tuned for its upcoming release on sephora.com.

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MERIT Brow 1990 Ultra Fine Eyebrow Gel Pencil
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MERIT Brow 1990 Ultra Fine Eyebrow Gel Pencil

Introducing the new Brow 1990 Ultra Fine Eyebrow Gel Pencil by MERIT.


MERIT Brow 1990 Ultra Fine Eyebrow Gel Pencil


This micro-fine gel pencil fills and defines brows, achieving soft, natural-looking fullness.



Designed for precise application exactly where you need it, its lightweight gel formula ensures a seamless finish without tugging or pulling. Available in 4 shades.


Price: $24

Catch it at sephora.com starting July 22.

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MERIT Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade
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MERIT Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade

Introducing the Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade by MERIT, a nostalgic nod to the 80s. The tapered precision brush ensures every hair is coated.


MERIT Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade


This gel-pomade creates soft, fluffy brows with light hold and no crunchiness. It adds color and volume for a natural brow look reminiscent of the 80s. Available in 4 shades.



Infused with Vitamin B5 to nourish, condition, and strengthen brows, as well as Kaolin Clay and Mineral Pigments for natural-looking color and volume.


Price: $24

Grab yours at sephora.com starting July 22.

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MERIT Signature Lip Lightweight Lipstick - Ginger
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MERIT Signature Lip Lightweight Lipstick - Ginger

Explore the latest addition to MERIT's Signature Lip Lightweight Lipstick collection. Introducing Ginger, a soft peach shade inspired by your favorite blush.


MERIT Signature Lip Lightweight Lipstick - Ginger


It features the same hydrating balm-meets-lipstick formula you adore. Wear it alone for a touch of peachy-pink color, or combine it with your blush for a monochromatic look.



This lipstick delivers sheer satin-finish color without the weight of traditional lipstick.

The color is lightweight and buildable, allowing you to layer for intensified color.



Infused with squalane and sunflower seed oil, it provides lasting moisture. Additionally, papain enzyme soothes lips, while vitamin C helps diminish the appearance of fine lines.


Price: $26

Available now on meritbeauty.com.

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Kylie Cosmetics Wisp Lash Mascara
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Kylie Cosmetics Wisp Lash Mascara

Achieve long, lifted, and fanned-out lashes with Kylie Cosmetics' latest product - Wisp Lash Mascara. Enjoy up to 24 hours of length and curl without any flaking or smudging.


Kylie Cosmetics Wisp Lash Mascara


This formula effortlessly builds, providing ultra-separation and delivering wispy lashes. Its easy-to-build, black formula remains weightless and comfortable throughout wear.



Expect clump-free results without any flaking, transfer, or smudging, as its lash-hugging brush coats each individual lash with precision from the very first swipe.



Ideal for all lash types and suitable for sensitive eyes, this mascara defines, adds volume, and offers ultra-separation.


Price: $24

Discover now on kyliecosmetics.com.

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