
MERIT New Wave L'Extrait de Parfum is the brand's second perfume, an amber built on pink pepper, a honey floral heart, benzoin and oakwood. MERIT officially launches it on 22 October 2026 on meritbeauty.com at $92 for 30 ml, with a $34 travel spray, and it is already on sale there. It arrives two years after Retrospect L'Extrait de Parfum (2024).
MERIT's other launches this season are MERIT The Archival Set and the MERIT x ERDEM limited-edition collection, which includes a Retrospect Soap Trio.
Updated 21 October 2026: New Wave is now on sale on meritbeauty.com in the US, Canada, Australia and Europe, alongside Sephora US and Sephora Canada. The €37 travel spray is sold out on MERIT's EU storefront.
Release Date
WWD reports that MERIT launches New Wave direct-to-consumer on 22 October 2026, and Elle UK and Who What Wear UK give the same date. Sephora US and Sephora Canada listed the perfume as "New" by 9 October 2026. From 22 September 2026, meritbeauty.com offered a free 2 ml sample sign-up. By 21 October 2026, the brand site had the full size and travel spray in stock. The UK launch is also 22 October 2026.
Price
- US: $92 (30 ml), $34 (9.5 ml) on meritbeauty.com. Sephora US lists $92 (30 ml) and $34 (travel spray).
- Canada: C$125 (30 ml), C$46 (9.5 ml)
- Australia: A$147 (30 ml), A$55 (9.5 ml)
- Europe: €98 (30 ml), €37 (9.5 ml) on MERIT's EU storefront
- UK: £79 (30 ml). The travel size price has not been announced.
MERIT also sells the 30 ml as "30 ml Engraveable" at the same $92. Monogramming costs $8 extra.
MERIT New Wave Fragrance Notes
- Top: pink pepper, angelica seed
- Heart: orange flower, ylang ylang, honey floral accord
- Base: benzoin, labdanum, olibanum, patchouli heart, ambrarome, ambroxan, musk, cypriol, vetiver, tobacco accord, cedarwood heart, oakwood, vanilla bean, tonka bean
Sephora classifies it as Florals / Warm Florals and lists four key notes: pink pepper, honeyed floral, benzoin and oakwood.
What Does MERIT New Wave Smell Like?
Based on the official notes, the scent moves through three stages:
- Opening: spicy pink pepper and green angelica seed
- Heart: orange flower and ylang ylang with a honey accord
- Base: resins, incense, woods, tobacco and vanilla
MERIT describes it as moving "from bright and optimistic to warm, sensual and deeply magnetic." Master perfumer Dominique Ropion says he wanted "to capture the spirit of classical amber compositions, such as Ambre 83, while reinterpreting them for today."
According to Cosmetics Business, the brand calls it an "unconventional amber" with no citrus-led opening, no powdery florals and no aldehydes. Perfumer Meabh McCurtin told Elle UK that the oakwood is upcycled from offcuts left over from making wine and spirit barrels.
Both are extraits in wave-shaped bottles from the same design family. New Wave replaces Retrospect's soft musk profile with an amber structure, and it does not come in a 60 ml size.
Where to Buy
- US: meritbeauty.com ($92 / $34); Sephora US lists the 30 ml ($92) and the travel spray ($34)
- UK: £79 (30 ml) from 22 October 2026 on MERIT's UK site and at retailers. Retailers have not been named yet.
- Canada: meritbeauty.com Canada (C$125 / C$46); Sephora Canada (C$125 / C$46)
- Europe: meritbeauty.com EU (€98 for 30 ml; €37 for 9.5 ml, sold out). This storefront covers markets including Germany, France, the Netherlands, Ireland, Spain, Italy, Sweden and Denmark.
- Australia: meritbeauty.com Australia (A$147 / A$55)
- Other markets: availability varies by region; more international stockists may be added.
Checked 21 October 2026: in stock on meritbeauty.com in the US, Canada and Australia (both sizes) and in Europe (30 ml); 9.5 ml out of stock in Europe; listed "New" at Sephora US and Sephora Canada. Not listed at Space NK, Cult Beauty or Liberty London. MERIT's site has no UK storefront yet.
What Makes the MERIT New Wave Perfume Different?
- Two generations of perfumers: it was co-created by Dominique Ropion and Meabh McCurtin.
- A reworked classic structure: according to Cosmetics Business, it is built on the Ambre 83 amber structure but leaves out citrus, powdery florals and aldehydes.
- A standalone scent, not a flanker: MERIT says it set out to create separate perfumes rather than variations on Retrospect. CEO Philippe Pinatel told WWD that Retrospect is MERIT's number five SKU.
Packaging
- New Wave L'Extrait de Parfum: MERIT describes the custom glass bottle as inspired by surrealist art and designed to suggest the movement of a wave.
- The idea came from a team visit to the Musée Picasso in Paris.
- The bottle holds gold-toned juice and has a silver pebble cap.
For more launches, browse all fragrance releases, including another extrait this season, L'Artisan Parfumeur Abyssae L'Extrait.
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