A Fashion-Meets-Beauty Moment We've Been Waiting For
There's something undeniably romantic about a beauty brand and a fashion house joining forces — and the new Merit x Erdem limited edition collection might just be the collab of the season. Launching September 22, 2026, this three-set capsule marries Merit's pared-back, utilitarian modernism with the poetic, floral femininity that British designer Erdem Moralıoğlu is beloved for.
It also marks a first for Merit: their debut foray into bespoke packaging designed with a fashion designer. Expect soft, candlelit shades, rose-bronze glow, and burgundy lips — less holiday glitter, more quiet luxury.
"This collaboration felt like a natural meeting of two worlds," says Moralıoğlu. "It was an opportunity to translate the spirit of Erdem into something people can live with every day."
The Winter Set: An Eye and Cheek Wardrobe
First up, The Winter Set — a complete eye-and-cheek edit built for that flushed, ethereal winter face. Inside you'll find:
- Day Glow in Tulle — a brand-new rose-bronze highlighter shade
- Mini Flush Balm in Carnation — a soft, warm pink for cheeks
- Solo Shadow Sheen in Mink — a limited-edition brown-grey with a subtle sheen
- Mini Clean Volume Mascara in Black — the tubing formula that lengthens and combs lashes beautifully (and washes off without a fight)
Styling tip: Sweep Mink across the lid, press Carnation onto the apples of the cheeks with your fingertips, and tap Tulle along the high points of the face for a lit-from-within finish that feels distinctly Erdem.
The Signature Lip Trio: Three Finishes, Three Moods
Arguably the standout of the collection, The Signature Lip Trio was curated personally by Erdem and features three limited-edition shades across three different finishes:
- Signature Lip Matte in Black Tie — a rich, deep burgundy
- Signature Lip Blush in London — a new wearable rose
- Signature Lip Satin in Bespoke — a polished, satin-finish neutral
The trio is designed to transition effortlessly from daytime to candlelit evening — essentially the holiday lipstick wardrobe sorted in one box.
The Retrospect Soap Trio: An Unexpected Delight
Rounding out the collaboration is The Retrospect Soap Trio, three mini bar soaps scented with Merit's beloved Retrospect fragrance. It's actually a brand-new format for Merit, and it's exclusive to MeritBeauty.com. Elegant, giftable, and perfectly in keeping with the collab's ethos that everyday objects can be both functional and quietly beautiful.
Where and When to Shop
The Merit x Erdem collection launches September 22, 2026 on MeritBeauty.com and at select Sephora locations, including Sephora Canada. Given Merit's tendency to sell out fast — and the limited-edition nature of these shades — early bookmarking is very much advised.
Whether you're gifting, collecting, or simply refreshing your winter beauty rotation with something soft and considered, this is the launch to circle on your calendar.
