New Makeup Releases: Release Dates, Shades & Prices

The K18 Biomimetic Hairscience Repair, Protect, Smooth Holiday Set is a limited-edition trio of discovery-size hair mask, heat protectant and hair oil. It costs £64.00 in the UK, where Cult Beauty currently lists it as an exclusive, and $60.79 in the US at Image Beauty. It was in stock at Cult Beauty in September 2026, and Cult Beauty describes it as "a good hair day, all wrapped up."

When Did the K18 Repair, Protect, Smooth Holiday Set Launch?

K18 hasn't announced an official release date. The set was in stock at Cult Beauty in September 2026. On 7 October 2026, both Cult Beauty's UK and international listings showed it in stock, and it was also listed at Image Beauty in the US and at Parikart and Concept C in Canada. We're following it alongside other holiday 2026 launches in BeautyTalkClub's beauty news.

Price

• UK: £64.00 at Cult Beauty
• US: $60.79 at Image Beauty
• Europe: €73.60 at Cult Beauty International
• Canada: CA$91.99 at Parikart; CA$92.00 at Concept C

Cult Beauty lists the set as "Worth £82." Based on K18's own UK prices, the set costs £64, while buying the three items one by one would cost £81. In the US, the separate items add up to $80.

K18's own website also sells a smaller limited-edition repair + protect set containing only the mask and HeatBounce. It costs $39 (US) or £40 (UK). Both pages currently show a back-in-stock email sign-up.

What's Inside

• 3 products: 1 leave-in mask, 1 heat protectant, 1 hair oil
• Leave-In Molecular Repair Hair Mask: 15ml
• HeatBounce Conditioning Heat Protectant: 47ml
• Molecular Repair Hair Oil: 10ml
• Total: 15ml + 47ml + 10ml = 72ml

The Products

• Leave-In Molecular Repair Hair Mask (15ml): According to K18, its patented K18PEPTIDE™ helps reconnect broken disulfide bonds and polypeptide chains inside the hair. The brand says it works in four minutes to help reverse damage from colouring, chemical services and heat, leaving softer, bouncier, stronger strands.
• HeatBounce Conditioning Heat Protectant (47ml): A lightweight leave-in made with resilicore™ technology. According to K18, it forms a shield within the hair's cortex and protects up to 450°F (232°C). The brand also says it detangles and conditions, and it claims 85% less breakage after blow-drying.
• Molecular Repair Hair Oil (10ml): A lightweight finishing oil made with avocado oil, sunflower oil, hemisqualane and squalane. K18 says it smooths flyaways, boosts shine, helps control frizz for up to 24 hours and adds heat protection up to 450°F.

Where to Buy

• US: Image Beauty ($60.79)
• UK: Cult Beauty (£64.00, currently listed as exclusive)
• Canada: Parikart (CA$91.99); Concept C (CA$92.00)
• Europe: Cult Beauty International (€73.60, EU delivery)
• Other markets: availability varies by region; more international stockists may be added.

The set is a limited edition, so stock may sell out.

What Makes the K18 Repair, Protect, Smooth Holiday Set Different?

• It covers three steps (repair, protect, smooth), while K18's own repair + protect set has only the mask and HeatBounce.
• The box and bottles are embossed with molecular designs by artist Jen Stark.
• K18 PRO calls it a "limited-edition travel kit," and Image Beauty lists it as a travel set.

Other retailers are selling holiday haircare sets this season too. Space NK Holiday Kits 2026 include two haircare kits with Olaplex, Oribe and ghd, and the Crown Affair The Vault Holiday 2026 Hair Care Set bundles seven hair care items.

Formula and Packaging

The formulas are existing K18 products; what is new for the holiday season is the packaging, with Jen Stark's molecular artwork and a removable sleeve that makes the set ready to gift. K18 lists K18PEPTIDE™ as sh-Oligopeptide-78, and it appears in all three formulas. According to K18, resilicore™ is inspired by resilin, a natural protein that withstands extreme temperatures. The brand also says HeatBounce doesn't need heat to activate, and hot tools can be used straight after applying it. For the oil, K18 PRO claims 104% more shine and a 78% reduction in split ends.

How to Use

K18 says to shampoo, skip conditioner and towel-dry thoroughly. Then apply 3 to 9 pumps of the mask from the ends up to the roots and leave it on for four minutes without rinsing. Next, brush HeatBounce through sectioned hair, using a small amount so hair feels soft rather than coated, and reapply it on dry hair before hot tools. Finally, work 1 to 3 drops of oil into damp mid-lengths and ends, wait four minutes and style, then add another 1 to 3 drops to dry hair as a finisher.

Sources

• K18 PRO: repair, protect + smooth set product page
• K18 official sites: repair + protect set (US, UK)
• Cult Beauty: UK listing and international listing
• Retailer listings: Image Beauty, Parikart, Concept C

Sephora Collection Holiday 2026 is a range of gift sets and two advent calendars covering makeup, skincare, bath & body and brushes. In Germany the sets are priced from €4.99 to €99.99. A first wave went on sale in mid-September 2026, and a second drop followed on 30 September 2026.

When Did the Sephora Collection Holiday 2026 Gift Sets Launch?

The post's sources do not give an official launch day for the collection. In Germany, a first wave of sets went on sale in mid-September 2026, and a second drop followed on 30 September 2026. A UK date and US availability have not been confirmed. It's one of several holiday 2026 launches covered in BeautyTalkClub beauty news.

Price

• Germany: €4.99 (Candy Cane + Frosted Pine Foot Masks) to €99.99 (Premium Advent Calendar)
• UK: confirmed prices run from £5.99 to £99.99; several sets are not yet priced at Sephora UK
• US: Not yet confirmed

Sephora is not the only retailer with its own holiday sets this year: the Space NK Holiday Kits 2026 cost £30 to £65 in the UK.

TBC = not yet confirmed at Sephora UK. US prices and availability are not yet confirmed.

What's Inside

Advent Calendars

There are two calendars, the Advent Calendar (€59.99 / £59.99) and the Premium Advent Calendar (€99.99 / £99.99). Their contents are not yet confirmed. They are among several holiday 2026 advent calendars, alongside The Advent Edition from the BPerfect Holiday 2026 Gift Sets (£99.95 in the UK).

Makeup Sets

• Gloss Balm Trio: three 8ml Gloss Balms (3 x 8ml = 24ml) in 01 Pink Satin, 03 Mauve Cashmere and the exclusive shade Latte Lace.
• Cream Lip Stain Set: 01 Always Red, 13 Marvelous Mauve, 80 Honeymoon and 122 Casual Peach, plus a new exclusive deep raspberry shade and a collectible pouch.
• Sweet Lips Duo: a Candy Cane + Frosted Pine scented hydrating lip oil (3ml) and an overnight lip mask (15ml).
• Size Up Squad: Size Up mascara in Ultra Black (14ml), Brown (12.5ml) and Waterproof Ultra Black (14ml), 40.5ml in total.
• Outrageous Charm: the Outrageous Plump gloss with a pom-pom case.
• Setting Spray Duo: 80ml and 40ml setting sprays (120ml in total).
• Too Hot To Miss: five makeup products.
• Galaxy Jam: a glitter gel for face and décolleté.

Skincare, Bath & Body Sets

• Beauty Break Set: a gentle cleansing gel (40ml), a mini glow super serum (15ml), an exfoliating gel mask (75ml) and a light hydrating lotion (50ml), 180ml in total.
• The Selfcare Edit: eight single masks for face, eyes, hair and feet.
• Mask Mania Set: listed by Sephora Germany as a set of 20 masks and patches.
• Mist & Match: three 50ml body & hair mists (150ml in total) in Vanilla + Almond Milk, Cherry + Whipped Cream and Bamboo + Rose.
• Great Holiday Treat: makeup and skincare products with an accessory.

Brushes & Stocking Fillers

• 8-Piece Pro Face & Eye Brush Set: five face brushes and three eye brushes in a case.
• Blush Blush Glow Set: the Blush Blush Blush Glow palette with The Duo Cheek Brush.
• Mystery Duck: a keyring in three surprise designs.

Where to Buy

• US: Not yet confirmed.
• UK: Sephora UK – Sephora Collection; Sephora UK – Great Holiday Treat (£52.99)
• Europe: Sephora Germany – Sephora Collection; Sephora Germany – Great Holiday Treat (€52.99)
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Sephora Collection Holiday 2026 Gift Sets Different?

• Two advent calendars at different prices: €59.99 / £59.99 and a Premium version at €99.99 / £99.99.
• Exclusive shades in the lip sets: Latte Lace in the Gloss Balm Trio and a new deep raspberry in the Cream Lip Stain Set.
• A limited-edition Candy Cane + Frosted Pine scent used across a lip oil, a bath set, foot masks and hand masks.

Packaging Details

The packaging includes rainbow tinsel pouches and striped cracker-style boxes. The Beauty Break Set comes in a glitter pouch, the Cream Lip Stain Set includes a collectible pouch, Outrageous Charm comes with a pom-pom case, and the 8-Piece Pro Face & Eye Brush Set comes in a case.

Sources

• Sephora Germany – Sephora Collection listings; Great Holiday Treat product page
• Sephora UK – Sephora Collection listings; Great Holiday Treat product page

The Selfridges Dream Bundle is an exclusive beauty box of 18 products spanning skincare, make-up, haircare and fragrance from 18 different brands. It costs £120 in the UK, and Selfridges puts the total worth of its contents at £504.50. Also called the Selfridges Edit Dream Bundle, it comes in a pink gift box printed "The Beauty Kit of Your Dreams" and is currently listed only at Selfridges.

When Did the Selfridges Dream Bundle Launch?

Selfridges hasn't announced an official release date. Beauty Detective reported the bundle's contents on 29 September 2026. On 7 October 2026 it was listed as in stock on Selfridges' UK, US, Ireland and Australia storefronts.

Price and Value

• UK: £120.00
• US: $145.00 (taxes and duties calculated at checkout)
• Ireland: €156.00 (including taxes and duties)
• Australia: A$240.00 (including taxes and duties)

The bundle costs £120. According to Selfridges, buying the 18 items one by one would cost £504.50, which is £384.50 more than the bundle price. Selfridges does not publish a price for each item, so there is no official per-product breakdown of that figure.

What's Inside the Selfridges Dream Bundle

The box holds 18 products: 7 make-up products plus 1 brush, 5 skincare items, 3 fragrances and 2 hair and accessory pieces. Most are travel or mini sizes. The three fragrances total 48.5ml (9.5ml + 30ml + 9ml).

Make-up and shades

• Huda Beauty Blush Filter in Strawberry Cream, 4.5ml
• Westman Atelier Petit Lit Up Highlight Stick in Nectar, 5g
• Charlotte Tilbury Collagen Lip Bath in Pillow Talk Medium, 7.9ml
• Refy Brow Sculpt Eyebrow Gel in Clear, 8.5ml
• Laura Mercier Caviar Stick Eyeshadow Shimmer in Rose, 1.64g
• Hourglass Ambient Powder Travel in Diffused Light, 1.3g
• MAC Lip Pencil in Chestnut, 1.45g
• Morphe M240 Dual-Ended Cream & Powder Sculpt Brush

Skincare

• Laneige Cream Skin Cerapeptide Mist, 30ml
• REHAB. Collagen Sheet Masks, set of three
• Elemis Pro-Collagen Marine Cream SPF30, 15ml
• MZ Skin Hydra-Bright Gold Eye Mask, single
• Trinny London Naked Ambition Vitamin C Serum, 30ml

Fragrance

• Phlur Vanilla Skin Eau de Parfum, 9.5ml
• Sol de Janeiro Cheirosa 68 Body Mist Spray, 30ml
• 2787 Per Sé Eau de Parfum, 9ml

Haircare and accessories

• Fable & Mane Shine Hair Mask, 237ml
• Slip Silk Scrunchie

Where to Buy

• US: Selfridges US ($145.00, taxes and duties calculated at checkout)
• UK: Selfridges (£120.00)
• Europe: Selfridges Ireland (€156.00, including taxes and duties)
• Australia: Selfridges Australia (A$240.00, including taxes and duties)
• Other markets: availability varies by region; more international stockists may be added.

Selfridges currently lists the bundle as exclusive to its own stores and websites. It sits alongside other retailer-curated value boxes this season, such as the Next A Touch of Luxury Beauty Box October 2026, a six-product £30 box that Next values at £158.

What Makes the Selfridges Dream Bundle Different?

• It mixes four categories (make-up, skincare, haircare and fragrance), with each of the 18 products from a different brand.
• Selfridges states a worth of £504.50 against a £120 price. By comparison, the Rodial Autumn Mystery Box is a single-brand box that costs £70 against a stated £213 value.
• It is a multi-brand retailer edit, like the Cult Beauty Christmas Edits 2026, which also include Huda Beauty and Charlotte Tilbury products.

Packaging and Purchase Details

The products come in a pink gift box printed "The Beauty Kit of Your Dreams". According to Selfridges, the set is suitable for all skin types. Selfridges generally offers a 14-day returns policy with exceptions, and for hygiene reasons it says it can't exchange or refund this bundle unless it is faulty. UK buyers can use Selfridges' complimentary Click & Collect, ordering by 10pm for next-day collection. For more gift-set and box launches, see our beauty news section.

Sources

• Selfridges UK product page (price, stated worth, contents, skin type, returns, delivery)
• Selfridges US, Ireland and Australia product listings (regional prices and availability)
• Beauty Detective, 29 September 2026 (brand names for the bundle contents)

ZOEVA's Velvet Love Eyeliner Pencil in Metallic Truffle is a new warm grey-brown shimmer shade of the brand's gel-like eyeliner pencil. It costs $23.00 (US), $22.00 (International) and €19.50 (EU). It went on sale on 29 September 2026 as an online exclusive on ZOEVA's own websites. The brand describes the shade as a "Warm Grey-brown Shimmer", a softer alternative to black liner in the same formula as the other Velvet Love Eyeliner Pencil shades.

Release Date

Metallic Truffle was released on 29 September 2026 on ZOEVA's websites, where it is labelled NEW. It arrived days after another gel eye pencil launch, the Anastasia Beverly Hills Dramaline Gel Eyeliner Pencil, which went on sale at Ulta on 27 September 2026. You can follow other new eye, lip and face launches in our BeautyTalkClub makeup releases category.

Price

• US: $23.00
• UK: Not yet announced
• Europe: €19.50 (base price €1,625.00 / 100 g, incl. VAT, plus delivery)
• International: $22.00

Shades: Metallic Truffle

Metallic Truffle is a shade extension: it brings the existing Velvet Love Eyeliner Pencil formula to a new colour. According to ZOEVA, the warm grey-brown base gives soft definition, and the light-catching shimmer shows at its fullest in daylight. Another brand has also recently added a shade called Truffle to an eye pencil: NABLA Cupid's Arrow Micro Truffle & Blue Amber, announced on 6 October 2026.

ZOEVA sorts Velvet Love Eyeliner Pencil shades into two finishes. Metallic shades have a shimmering, light-reflecting finish. Perfect shades finish smooth and matte. The brand says both share the same creamy, gel-like formula and up-to-8-hour wear. ZOEVA's product page also has an Eye Colour filter that shows which shades it suggests for brown, blue, grey, hazel or green eyes.

Where to Buy

• US: ZOEVA US ($23.00)
• UK: Listed in ZOEVA UK's eyeliner range; price not yet announced
• Europe: ZOEVA EU (€19.50)
• Other markets: ZOEVA International ($22.00). Availability varies by region; more international stockists may be added.

ZOEVA currently lists the shade as an online exclusive, sold through its own websites.

What Makes the Velvet Love Eyeliner Pencil Metallic Truffle Different?

• It pairs a warm grey-brown base with a metallic shimmer, where ZOEVA's Perfect shades are matte.
• ZOEVA says Metallic shades are made for the lash line and doesn't recommend them on the waterline. It recommends Perfect shades for the waterline.
• ZOEVA currently lists it as an online exclusive on its US, EU and International sites.

Formula and Brand Claims

According to ZOEVA, the formula is:

• Highly pigmented: gives dramatic definition in one stroke
• Gel-like and ultra-creamy: glides on without pulling or dragging the skin
• Waterproof and smudge-proof once set: holds for up to 8 hours
• Suitable for sensitive eyes: the brand says it is dermatologically tested and was well tolerated by people with sensitive eyes, with the results confirmed by ophthalmologists. ZOEVA also describes it as 100% vegan.

ZOEVA cites a consumer-perception study of 22 women:

• 100% said the colour is intense from the first swipe and easy to blend straight after application
• 95% said the colour stays even and intense after 8 hours of wear
• 91% said it does not crease, transfer or settle into lines, and that it feels comfortable on the eyelid
• In a subgroup of 8 women aged 40+, 100% agreed it performs well on hooded and mature eyelids. 88% agreed it still performed well after 8 hours of wear.

Ingredients (per ZOEVA): Dimethicone, Mica, Synthetic Wax, Silica, Stearyl Dimethicone, Caprylic/Capric Triglyceride, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Octadecene, Dimethicone/Vinyl Dimethicone Crosspolymer, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Helianthus Annuus (Sunflower) Seed Oil, Allantoin, Panthenol, Isoceteth-10, CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides).

ZOEVA's product safety information gives the manufacturer's address as Karl-Ritscher Anlage 1-3, 60437 Frankfurt. ZOEVA also uses the Velvet Love name for its liquid blushes; recent shades are covered in ZOEVA New Shades of Velvet Love Liquid Blush.

How to Use

ZOEVA says the pencil can create a classic wing, a bold line or a smudged-out smoky eye. For more depth, it suggests applying one pass, blurring the edge with the ZOEVA 230 Detail Smoky Blender Brush before the formula sets, then layering a second pass. To keep a precise tip on the soft texture, the brand recommends a high-quality cosmetic sharpener such as the ZOEVA Single Sharpener or the Velvet Love Duo Sharpener.

Sources

• ZOEVA US product page
• ZOEVA EU product page
• ZOEVA International product page
• ZOEVA UK eyeliner range listing

Moira Cosmetics' Chroma Light Shadow adds six new single metallic and duo-chrome eyeshadow shades, numbered 025 Venus Rising to 030 Frozen Orbit. Each costs $6.00 (US), and the shades went on sale on Moira's website on 29 September 2026 after an Instagram teaser reading "You asked and we listened…". They join shades 001–024, such as Tempting, Sugar Crush and Renegade, bringing the Chroma Light Shadow line to 30 shades.

MOIRA has since launched the MOIRA Blur Lip Contour Liner, a $7 soft-focus matte lip liner in 12 shades, on moirabeauty.com on 8 October 2026.

Release Date

The six new Moira Chroma Light Shadow shades launched on 29 September 2026 on moirabeauty.com, following the brand's Instagram teaser. No retailer launch dates have been announced.

Price

• US: $6.00 per shade, the same as the existing shades 001–024
• UK: Moira shows prices in GBP at checkout; a fixed UK price has not been announced

Moira's collection page also lists a "Chroma Light Shadow Bundle ($144 Value)". The page does not state the bundle's price or which shades it contains.

Meet the New Shades

Each new shade is a single pressed eyeshadow in Moira's clear square compact:

• 025 Venus Rising: warm champagne-peach with a rose-gold metallic sheen
• 026 Cosmic Garden: icy mint-green duo-chrome with a violet shift
• 027 Moonflower: olive-gold and bronze duo-chrome with a green-gold shift
• 028 Aurora: lilac-lavender metallic with pink sparkle
• 029 Solar Kiss: coral-red to copper-gold duo-chrome
• 030 Frozen Orbit: icy white-pearl and silver shimmer

Where to Buy

• US: Moira Cosmetics: 025 Venus Rising, 026 Cosmic Garden, 027 Moonflower, 028 Aurora, 029 Solar Kiss, 030 Frozen Orbit ($6.00 each)
• UK: Moira Cosmetics ships to the UK, with prices shown in GBP at checkout. No UK retailer is confirmed yet.
• Europe: Not yet confirmed. Moira ships internationally, and customs or duties may apply.
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Moira Chroma Light Shadow Different?

• The six new shades use cosmic-themed names, from Venus Rising to Frozen Orbit, and are numbered 025–030 after the line's existing 24 shades.
• Moira's ingredient lists show two bases: 025, 028 and 030 are built on aluminum starch octenylsuccinate with no mica listed, while 026, 027 and 029 list mica and synthetic fluorphlogopite.
• 030 Frozen Orbit lists titanium dioxide (CI77891) as its only colourant. 028 Aurora lists ultramarines, ultramarine pink and carmine.

Formula and Packaging

According to Moira, the Chroma Light Shadow is a highly pigmented metallic eyeshadow with a foiled finish. The brand says it uses micro-fine glitter for multidimensional sparkle with minimal fallout, has a creamy texture that blends easily, and gives long-lasting shine. Moira says the formula can be layered, from a subtle metallic glow to a bolder look.

Moira describes the product as vegan, paraben-free, phthalate-free and gluten-free. However, the ingredient list on the 028 Aurora page includes Carmine (CI75470). Customer reviews on the product pages predate the new shades and refer to the existing Chroma Light Shadow line.

It is Moira's latest shimmer launch after the MOIRA Cosmetics Dreamlight Highlighter Balm and the MOIRA Dreamlight Glow & Blur Blush Kit, which pairs that highlighter with Love Blur Blush. For other eye, face and lip launches, see BeautyTalkClub's makeup releases.

How to Use

Moira recommends priming the lids with its Eyeshadow Primer (sold separately), then packing on colour with a flat or firm brush. The brand suggests blending with a fluffier brush for a more all-over sparkle, or applying with fingertips.

Sources

• Moira Cosmetics: Chroma Light Shadow collection page
• Moira Cosmetics product pages: 025 Venus Rising, 026 Cosmic Garden, 027 Moonflower, 028 Aurora, 029 Solar Kiss, 030 Frozen Orbit
• Moira Cosmetics' Instagram announcement

Lip Lab Mocha Marshmallow Lip Gloss is a limited-edition sheer beige gloss with a creamy cocoa scent, sold as Lip Lab's October Flavor of the Month. It went on sale on 2 October 2026 for $35 in Lip Lab stores and at liplab.com. Lip Lab describes it as a "sheer beige lip gloss with a creamy cocoa scent". It comes in three shades, two of them in-store only, and the first in-person buyers at each store get a free lip scrub.

Release Date

Mocha Marshmallow went on sale on Friday, 2 October 2026, and is labelled [03] on Lip Lab's Flavor of the Month card. According to Lip Lab, each Flavor of the Month is available for a limited time only. The brand has not said when Mocha Marshmallow will be withdrawn. The previous Flavor of the Month gloss was Lip Lab's Cookie Crumble coral lip gloss, which Lip Lab said was sold through 1 October.

Price

• US: $35 at liplab.com (Flavor of the Month)
• UK: Not yet announced
• Europe: Not yet announced

Lip Lab's homepage also says shoppers receive the Flavor of the Month as a gift when they spend $75+ in stores Monday to Thursday (terms apply).

The Shades

Mocha Marshmallow comes in three shades. Lip Lab currently lists two of them as available only in Lip Lab stores. The brand hasn't released shade names. Lip Lab's swatches show:

• Sheer beige-pink: the lightest, a sheer wash of colour
• Warm rosy-brown: a mid-tone neutral
• Deep berry-plum/mocha brown: the darkest of the three

Where to Buy

• US: Lip Lab stores (all three shades, including the two in-store shades) and Lip Lab ($35). According to Lip Lab, shoppers who aren't near a store can order it online.
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Lip Lab Mocha Marshmallow Lip Gloss Different?

• Two of its three shades are currently listed as in-store only, rather than available online.
• Lip Lab is giving a free full-size Agave+ Lip Scrub to the first 50 in-store buyers at each location.
• It is a monthly, limited-time Flavor of the Month gloss with a cocoa scent, rather than a permanent product.

Formula and Finish

Mocha Marshmallow is a sheer gloss with a creamy cocoa scent. Lip Lab's Flavor of the Month product page lists the ingredients. They include polybutene, synthetic beeswax, castor seed oil, sodium hyaluronate and ethyl vanillin, with colourants varying by shade. It sits among Lip Lab's lip glosses in our makeup releases. It arrives in the same month as another sheer formula, the Bella Beauté Bar Sheer Veil Lipgloss, which went on sale on 9 October 2026.

In-Store Launch Offer

The first 50 people to buy the shade at each Lip Lab location get a free full-size Agave+ Lip Scrub, in stores only, while supplies last. This is Lip Lab's Agave Weekly Lip Scrub, which sells for $25 at liplab.com. According to Lip Lab, it exfoliates with fair trade golden sugar, which buffs lips physically, and papaya enzymes, which loosen dead skin cells. The brand says its agave extract and squalane help nourish and hydrate. Lip Lab describes the scrub as clean, vegan and cruelty free.

How to Use

Lip Lab's directions for the scrub are to scoop a little, massage it over the lips and wipe it away, with water optional. According to the brand, the scrub also helps remove longwear lip colour. For the gloss, Lip Lab says to swipe it on and add layers for more vibrancy and saturation.

Sources

• Lip Lab: Flavor of the Month product page
• Lip Lab's Mocha Marshmallow Flavor of the Month announcement
• Lip Lab: Agave Weekly Lip Scrub product page
• Lip Lab homepage (liplab.com)

Purito Seoul's Mighty Bamboo Panthenol Cream Mist is a 100 ml face mist with a triple panthenol complex and bamboo extract. It costs $19.00 (US) and is listed on purito.com and Amazon US, following its announcement in September 2026. According to Purito Seoul, the lightweight, dewy mist delivers instant barrier hydration and helps calm visible redness, and it can be used before or over makeup.

When Did the Purito Seoul Mighty Bamboo Panthenol Cream Mist Launch?

Purito Seoul hasn't announced an official release date. The brand announced the mist in September 2026. As of 7 October 2026, it is listed on Purito Seoul's own site and on Amazon US. It is the second Purito Seoul launch we've covered this autumn, after the Purito Seoul Retinol Retinal 2000 Caffeine Eye Cream, the brand's 40 mL nighttime eye treatment. For another Korean face mist from the same season, see the innisfree Green Tea Matcha Mist, a 90 mL limited edition listed on innisfree Singapore. More launches are in our BeautyTalkClub skincare releases.

Price

• US: $19.00 for 100 ml at both purito.com and Amazon
• UK: Not yet announced
• Europe: Not yet announced

Where to Buy

• US: Purito Seoul ($19.00), Amazon ($19.00)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Mighty Bamboo Panthenol Cream Mist Different?

• It is a spray version of Purito Seoul's existing Mighty Bamboo Panthenol Cream, described by the brand as a cream-in-mist.
• It uses three forms of panthenol totalling 10,000 ppm (1%). One of them is panthenol encapsulated in plant exosomes derived from red beet.
• Purito says to shake the bottle before each use so the panthenol capsules disperse evenly through the formula.

Formula: Triple Panthenol and Bamboo Extract

The headline is 3X Panthenol, which combines three forms:

• Panthenol, the soothing, moisture-binding form of vitamin B5
• Liposome panthenol, made with liposome technology
• Exosome panthenol, encapsulated in red beet-derived plant exosomes

According to the brand, the complex moisturizes and supports a barrier weakened by dryness.

The formula also contains Bambusa Vulgaris (bamboo) extract from Damyang, Korea, at 150 ppm. Purito says the extract is rich in amino acids and minerals that mirror the skin's own moisture.

Other listed ingredients include niacinamide, ceramide NP, sodium hyaluronate, squalane, shea butter, olive oil, adenosine and a long list of peptides. The Amazon listing counts 14 peptides.

On its Amazon listing, Purito describes the mist with several further claims:

• Dermatologist-tested and non-comedogenic
• Hypoallergenic (HRIPT-tested), with a 0.00 irritation score
• Vegan and cruelty-free
• Suitable for all skin types, including acne-prone

What the Brand Says: Test Results

Purito commissioned a test with the Korea Institute of Dermatological Sciences on 31 adults, run from June to July 2026. According to the brand, the results were:

• +148% skin hydration after one use, which the Amazon listing describes as 3.06× the hydration of a control mist
• +47.10% hydration of a damaged skin barrier after one use
• 28.61% reduction in trans-epidermal water loss (TEWL) after one use
• 8.19% reduction in UV-induced visible redness after two weeks

These are brand-sponsored results rather than independent research, and individual results will vary.

How to Use

Purito says to shake the bottle, close your eyes and spray evenly over the face from 10–20 cm away. The brand suggests using it in four ways: as a first hydration step after cleansing, lightly over makeup, after sun exposure, or whenever skin feels tight during the day. For very dry skin, it recommends layering two to three light coats, and over makeup it advises a light mist rather than a large amount at once.

Packaging and Safety Notes

Purito's product page says the brand uses eco-friendly recycled plastic and marks the bottle as PP 5. The brand advises against contact with the eyes and against use on broken, wounded or irritated skin. It also says to stop using the mist if irritation occurs and to consult a doctor if irritation persists.

Sources

• Purito Seoul: Mighty Bamboo Panthenol Cream Mist product page
• Amazon US: PURITO Panthenol Cream Mist listing
• Purito Seoul's brand-commissioned test with the Korea Institute of Dermatological Sciences (June–July 2026)

The SUQQU AQUFONS Intense Hydrating Lotion and Emollient Finishing Fluid are a renewed lotion and emulsion in SUQQU's AQUFONS skincare line. Both went on sale in Japan on 2 October 2026, priced at ¥8,800 for the 180mL lotion and ¥16,500 for the 100mL fluid, tax included. They are sold separately, not as a boxed set.

Release Date

The renewed SUQQU AQUFONS Intense Hydrating Lotion and Emollient Finishing Fluid went on sale in Japan on 2 October 2026. SUQQU has not announced release dates for other markets. They are among the latest launches in our skincare release news.

Price

• Japan: Intense Hydrating Lotion 180mL, ¥8,800; Emollient Finishing Fluid 100mL, ¥16,500 (tax included)
• US / UK / Europe: Not yet announced

The Products

According to SUQQU, AQUFONS is built on the idea that dryness leads to dullness while moisture delivers luster. The brand says the name joins AQUA (water) and FONS (a spring).

SUQQU AQUFONS Intense Hydrating Lotion (180mL, ¥8,800)

According to SUQQU, this lotion uses Even Hydration Delivery Technology to spread moisture quickly and evenly through the stratum corneum from the moment it touches the skin. The brand describes a silky, non-sticky feel that leaves skin soft, moist and almost "fluffy," as though it has soaked up plenty of water. SUQQU also says it spreads evenly over skin with uneven texture or visible pores, which the brand links to the patchy look of dry skin.

SUQQU AQUFONS Emollient Finishing Fluid (100mL, ¥16,500)

The fluid is a watery, smooth emulsion that, according to SUQQU, seals in moisture as well as a cream does. It uses the brand's proprietary Lamellar Capsule Veil technology, which is built on capsule-shaped lamellar particles. SUQQU says these particles reflect and scatter light to give skin a refined glow and a plump, bouncy, dimensional look. The brand also says the fluid finishes non-sticky and smooth, so base makeup goes on easily afterwards.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Japan: On sale from 2 October 2026; specific retailers not yet listed. See the SUQQU official website.
• Other markets: availability varies by region; more international stockists may be added.

What Makes the SUQQU AQUFONS Lotion and Fluid Different?

• According to SUQQU, the two products split the work. The lotion delivers moisture evenly into the stratum corneum, and the fluid seals it in with what the brand calls a cream-level seal.
• The Emollient Finishing Fluid uses SUQQU's Lamellar Capsule Veil technology, whose capsule-shaped particles the brand says reflect light for glow and a makeup-ready finish.
• Both are renewed products in the AQUFONS line, which also includes the AQUFONS Smooth Renew Serum.

Other face-care launches this autumn include the Mary Kay K-Beauty Texture Edit, three Korea-made skin care products released on 5 October 2026. For another new hydrating liquid step, see the FRUDIA Retinal B3 EXO RED Bubble Pack Booster, a 140 ml dual-layer bubble toner.

Scent and Packaging

Both products share an aquatic floral woody fragrance that SUQQU says is reminiscent of fresh natural springs:

• Top: fresh kabosu citrus
• Middle: lily of the valley and rose
• Base: sandalwood and cedar

Both come in frosted pale-blue bottles.

How to Use

SUQQU's routine follows its "serum-first" methodology: a serum goes onto just-cleansed skin first. The Intense Hydrating Lotion follows, then the Emollient Finishing Fluid, which the brand says seals in moisture.

Sources

• SUQQU official website: AQUFONS
• SUQQU official website: Skincare category listing

Soft Services' Buffing Bar Miniature Collection: Volume II is launching at Sephora and Bloomingdale's for $39 (US). The set is the second edition of the brand's exfoliating bar minis and includes two returning scents alongside two limited-edition scents exclusive to this collection. No release date has been officially confirmed.

Update (30 September 2026): Bloomingdale's now has a product page for the Buffing Bar Miniature Collection: Volume II alongside Sephora, though no official release date has been confirmed yet.

What's in the Set

According to Soft Services, each individually wrapped mini is a physical exfoliating brick made of superfine sanding crystals (including magnesium oxide and alumina) compressed within a moisturizing base of shea butter and glycerin. The brand positions the bars for use on areas prone to keratosis pilaris, rough elbows, knees and heels, and strawberry skin.

The scent lineup, per the brand:

• 🍫 Cocoa Delight (limited edition, exclusive to Volume II, 1.4 oz) — bittersweet chocolate, pistachio, black sesame, cardamom
• 🍋 Eternal Lemon (limited edition, exclusive to Volume II, 1.5 oz) — preserved lemon, petitgrain, ginger, vanilla
• ☕ Affogato L'Orange (1.4 oz) — vanilla-coconut cream, espresso, Italian citrus
• 🍌 Green Banana (1.5 oz) — not-quite-ripe banana

Price and Value

The set is priced at $39 (US). Soft Services lists the value of the four minis purchased separately at $49.

What the Brand Says

According to Soft Services, 96% of testers agreed the bars exfoliate without irritation and 93% reported softer skin within a week. The brand advises against use on acne, sunburned, broken or otherwise irritated skin.

Where to Buy

• US: Soft Services, Sephora ($39), Bloomingdale's
• UK: Not yet confirmed
• International: Not yet confirmed

Sources

• Soft Services — Buffing Bar Miniature Collection: Volume II
• Sephora US product page
• Bloomingdale's product page