Anastasia Beverly Hills has launched the Dramaline Longwear Waterproof Gel Eyeliner Pencil ($22) in 21 shades, alongside a matching Dramaline Longwear Eyeliner Sharpener ($6). Both went on sale online at Ulta on 27 September 2026, with in-store availability from 4 October 2026.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Anastasia Beverly Hills |
| Product | Dramaline Longwear Waterproof Gel Eyeliner Pencil & Sharpener |
| Release date | 27 September 2026 (Ulta online); 4 October 2026 (Ulta in-store) |
| Price | $22 (US) pencil; $6 (US) sharpener |
| Availability | Ulta Beauty (online and in-store); Anastasia Beverly Hills website |
| Shades | 21 |
| Finish | Matte, metallic and duo-chrome |
| Size | 0.045 oz |
| Wear time | Up to 12 hours, waterproof and smudge-proof (brand claim) |
A New Gel Formula
According to Anastasia Beverly Hills, the Dramaline pencil is an ultra-smooth gel formula that delivers full-pigment color in one swipe. The brand says the creamy gel texture glides on without skipping, tugging or pulling, stays blendable on application, and then sets to a waterproof, smudge-proof finish that lasts up to 12 hours. ABH describes it as combining "the effortless glide of a gel with the precision of a pencil," with a precision tip for anything from fine lines to graphic looks.
All 21 Shades
The range mixes matte, metallic and duo-chrome finishes, from everyday neutrals to jewel tones and pale, light-catching shades. Ulta describes Phantom Grape as a metallic plum and Seaglint as a duo-chrome teal with green-gold reflects. The full shade list:
- Total Eclipse
- Flatline
- Chocotek
- Phantom Grape
- Violet Fuse
- Aquarush
- Deep Current
- Velvet Voltage
- Electric Ivy
- Rosewire
- Seaglint
- Edgeleaf
- Chrome Acid
- Chromacrush
- Sun
- Spectra
- Ghost Beam
- Mintro
- Lavendata
- BPM
- Arctic
Key Details
- Multi-use: according to the brand, the pencil can be used to tightline, smoked out, or worn as an eyeshadow base.
- Testing: ABH says the formula is dermatologist-tested, ophthalmologist-tested and non-irritating.
- Free-from: the Ulta listing states it is free of gluten, phthalates, mineral oil, alcohol, talc, sulfates, parabens and fragrance.
- Sharpenable: the pencil is designed to be sharpened for a precise point; the sharpener is sold separately.
The Matching Sharpener
ABH is selling a dedicated Dramaline Longwear Eyeliner Sharpener ($6) alongside the pencil. According to the brand, it has a durable steel blade made for the Dramaline formula, which it says carves a clean point without tugging or breaking the soft gel core. The enclosed case catches shavings, and the compact design is sized for travel.
Release Dates
According to Ulta's product pages, the pencil and sharpener launched online at Ulta on 27 September 2026, with in-store availability from 4 October 2026. A wider release across other platforms was reported for 1 October 2026. The pencil is also listed on the Anastasia Beverly Hills website.
Application Tips From the Brand
- Sharpen before use for a precise tip and optimal color payoff, according to ABH.
- Use a light hand: the brand says the creamy formula gives intense payoff with minimal pressure.
- For a wing, ABH suggests drawing a line just above the lash line from the center outward, then blending it upward and outward with an angled brush before the formula sets.
- For a smoky effect, the brand recommends blending the line with a firm eyeshadow brush.
- Layer finishes: ABH suggests layering duo-chrome shades over matte shades for a custom, shade-shifting effect.
Where to Buy
- US: Anastasia Beverly Hills, Ulta Beauty ($22 pencil; $6 sharpener)
- UK: Not yet confirmed
- International: Not yet confirmed
