The Anastasia Beverly Hills Genesis Eyeshadow Palette is a 12-pan neutral palette with nine velvet-matte and three shimmer shades in a new formula. It costs $56 in the US and went on sale on 1 October 2026 at Anastasia Beverly Hills, Sephora, Ulta Beauty and Nordstrom.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Anastasia Beverly Hills (ABH) |
| Product | Genesis Eyeshadow Palette |
| Release date | 1 October 2026 (US) |
| Price | $56 (US) |
| Availability | Anastasia Beverly Hills, Sephora, Ulta Beauty, Nordstrom (US) |
| Contents | 12 eyeshadows (9 velvet-matte, 3 shimmer/metallic) |
| Shades | 12, numbered A1–C4 |
| Finish | Velvet-matte & luminous shimmer/metallic |
| Packaging | Travel-ready, full-size mirror |
Release Date
ABH launched the Genesis Eyeshadow Palette in the US on 1 October 2026. UK and international release dates have not yet been announced. ABH's site presents Genesis together with the Dramaline Longwear Eyeliner as its newest eye launches. You can read more about that one in our post on the Anastasia Beverly Hills Dramaline Gel Eyeliner Pencil, which went on sale at Ulta online on 27 September 2026.
Price
- US: $56
- UK: Not yet announced
- Europe: Not yet announced
Ulta Beauty's listing notes that the brand is excluded from most Ulta Beauty coupons.
What's Inside
- 12 eyeshadows
- 9 velvet-matte shades
- 3 luminous shimmer/metallic shades (A1, B1, C1)
- Size per pan and total weight: Not yet announced
- Full-size mirror
Every Shade in the Genesis Palette
ABH has numbered the pans in a grid from A1 to C4 instead of naming them. Each shade below is listed with the brand's descriptor:
- A1: Multi-chrome opal with sparkling reflects
- A2: Matte cool taupe
- A3: Matte mushroom grey
- A4: Matte peach clay
- B1: Metallic pearlescent ivory
- B2: Matte dusty rose
- B3: Matte sandy nude
- B4: Matte cinnamon
- C1: Metallic bronze brown
- C2: Matte earthy grey
- C3: Matte coffee brown
- C4: Matte smokey brown
Most of the lineup is cool-to-neutral mattes, with dusty rose (B2) and peach clay (A4) as the warmer accents. Another neutral palette launching this month is the Arttitude Cosmetics Espresso Eyeshadow Palette, a 16-pan palette of browns, creams and golds due on 9 October 2026.
Where to Buy
- US: Anastasia Beverly Hills, Ulta Beauty, Sephora, Nordstrom ($56)
- UK: Not yet confirmed
- Europe: Not yet confirmed
- Other markets: availability varies by region; more international stockists may be added.
Checked 7 October 2026: listed as in stock and ready to ship at Ulta Beauty.
You can find more new eyeshadows, liners and palettes among our BeautyTalkClub makeup releases.
What Makes the Genesis Eyeshadow Palette Different?
- The shades are numbered in a grid (A1–C4) instead of being named.
- It mixes nine velvet-matte shades with three shimmers, including a multi-chrome opal (A1).
- It comes in a white lid with rose-gold details, rather than the brand's older cardboard compacts.
Formula and Packaging
According to ABH, Genesis uses a reformulated eyeshadow base. The brand describes it as buttery and ultra-smooth, with maximum color payoff, seamless blendability and minimal fallout. ABH says the shades are designed to sculpt, define and build looks from soft to smoky, and that they are multi-use for eyes, face and body.
The palette has a white lid with a rose-gold ABH logo in the center, and each pan is framed in a matching rose-gold plate. According to the Ulta Beauty listing, the packaging is travel-ready and includes a full-size mirror.
How to Use
ABH's directions on Ulta say to pick up product with light pressure, starting with a primer such as ABH Eye Primer. The brand recommends dense brushes to deposit color and fluffy brushes to blend. ABH also says to apply the mattes first, then tap the metallic shades on with fingertips, and to pair the metallic shades with Impeccable Setting Spray for a foiled effect.
