MOIRA's Blur Lip Contour Liner is a new creamy, soft-focus matte lip liner with a dome-shaped tip, sold in 12 shades. It costs $7 per shade at moirabeauty.com, where it was listed on 8 October 2026. MOIRA announced it on Instagram the next day, describing the shades as "made to line, shape and softly define."
Updated 9 October 2026: all 12 shades are in stock at moirabeauty.com. It was not found at Ulta Beauty, CVS or Walmart online.
The liner follows two other MOIRA autumn 2026 launches: the MOIRA Dreamlight Glow & Blur Blush Kit and the Moira Chroma Light Shadow 6 New Shades.
Quick Facts
| Detail | Info |
|---|---|
| Brand | MOIRA |
| Product | Blur Lip Contour Liner |
| Release date | 8 October 2026 (moirabeauty.com); announced by MOIRA on Instagram on 9 October 2026 |
| Price | $7.00 per shade (US) |
| Availability | moirabeauty.com |
| Shades | 12 |
| Finish | Soft-focus matte |
| Size | 0.018 oz / 0.5 g |
| Key ingredients | Camellia Japonica Seed Oil, Vitamin E, peptide |
When Did the MOIRA Blur Lip Contour Liner Launch?
MOIRA hasn't published a separate official release date. The Blur Lip Contour Liner appeared on moirabeauty.com on 8 October 2026 under New Arrivals. MOIRA announced it on Instagram on 9 October 2026, saying the "new lip lineup just dropped."
Price
The Blur Lip Contour Liner costs $7.00 in the US for each of the 12 shades. MOIRA hasn't announced UK or other international prices.
Blur Lip Contour Liner Shades
MOIRA's swatch images show a range that runs from light pinks and nudes through rosy mauves to browns:
- 001 Tulip, 002 Lily, 003 Rose Water: light pinks and nudes
- 004 Magnolia, 005 Cherry Blossom, 006 Daisy, 007 Freesia: the rosy mauve section of the range
- 008 Camellia: bright red-pink
- 009 Peony: berry
- 010 Hibiscus, 011 Sunflower, 012 Deep Rose: browns, with Deep Rose the deepest shade
Where to Buy
- US: MOIRA ($7)
- UK: Not yet confirmed at UK retailers
- Europe: Not yet confirmed at retailers
- Other markets: availability varies by region, and more international stockists may be added. Moirabeauty.com has a country selector for orders from outside the US.
Checked 9 October 2026: all 12 shades in stock at moirabeauty.com. Not found at Ulta Beauty, CVS or Walmart online.
For other recent launches in the same category, see the Ravie Beauty Soft Definition Longwear Lip Liner, or browse all makeup releases.
What Makes the Blur Lip Contour Liner Different?
- Dome-shaped tip: MOIRA says the tip follows the lip's natural curves for lining, shaping and contouring.
- Soft-focus effect: according to MOIRA, the formula diffuses harsh edges as you apply it, giving a blurred, fuller-looking lip.
- Multi-use format: MOIRA positions it for lining, contouring or filling in the whole lip, with buildable colour.
How It Compares with MOIRA's Other Lip Liners
The Blur Lip Contour Liner is a separate product from MOIRA's existing liners:
- Lip Chic Liner: $5, 8 shades, launched October 2025
- Lip Appeal Plumping Liner: $8, 12 shades
- Lip Appeal Waterproof Liner: $8, 24 shades
The Blur name also appears on MOIRA's Love Blur Blush ($9, 12 shades).
Formula and Packaging
- Ingredients: MOIRA lists Camellia Japonica Seed Oil, Vitamin E (tocopheryl acetate) and Palmitoyl Tripeptide-1. The brand says the oil helps nourish and condition lips, and that Vitamin E helps protect against dryness.
- Wear: MOIRA describes a creamy, smooth-gliding texture with a comfortable matte finish. It says the formula is long-wearing and resists smudging and feathering.
- Free-from claims: MOIRA says the liner is vegan and free from parabens, phthalates, SLS/SLES, gluten and fragrance.
- Format: a 0.5 g liner with a dome-shaped tip.
How to Use It
MOIRA suggests choosing a shade close to or slightly deeper than your natural lip colour. Trace the lip line with the dome tip, slightly overlining the cupid's bow and the centre of the lower lip. Then soften the edges and wear it alone or under a lip colour.
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