Beauty Bay New Releases

By BEAUTY BAY's The Ultimate Makeup Treats is a limited-edition Holiday 2026 makeup kit of eight products plus a velvet pouch and a beauty bag. It costs £50 / $58.50 / €60.50 at beautybay.com, where it was in stock in the UK, US and Europe on 21 October 2026. Several of the kit's new holiday pieces from By BEAUTY BAY are also sold on their own, alongside a new 20-piece brush set.

Updated 21 October 2026: in stock at beautybay.com in the UK, US and Europe. Because it's limited edition, stock can change quickly.

The brand's previous launch was the By BEAUTY BAY Mini Charms Bright 9 Colour Palette.

When Did the By BEAUTY BAY Ultimate Makeup Treats Launch?

BEAUTY BAY hasn't announced an official release date for The Ultimate Makeup Treats. These are the dated sightings:

• 19 October 2026: an "available now" post crediting @beautybay was shared on Instagram.
• 21 October 2026: the kit was in stock at beautybay.com in the UK, US and Europe.

Price

The Ultimate Makeup Treats costs £50 (UK), $58.50 (US) and €60.50 (Europe). BEAUTY BAY says the contents are worth £101 and describes the price as "51% off".

These are the individual UK prices on beautybay.com:

• Dusky Neutral 20 Colour Palette: £18
• Bouncy Beam Shimmer Stick Trio: £15
• The Beauty Bag (bag + velvet pouch): £15
• Layer Up Cheek Duo (Petal Haze): £12
• All Hours Lip Stain - Fig: £10
• Glide & Line Shadow Stick: £8 (standard shades; Dusky may not be sold singly)
• All Set Eye Base: £7
• Mini High-Key Volume Mascara: £7
• Jelly Lip Oil: £7.50 (standard scents; Pearl Plump may not be sold singly). It was on offer from £4.50 on 21 October 2026.

What's Inside

BEAUTY BAY lists these items in the kit. It gives no sizes for them.

1. Dusky Neutral 20 Colour Palette (new): 20 matte, shimmer and duochrome shades, according to BEAUTY BAY, mixing buttery neutrals with electric pink and purple.
2. All Set Eye Base
3. Glide and Line Shadow Stick in Dusky: a shadow stick that doubles as a liner.
4. High-Key Volume Mascara (mini)
5. Layer Up Blush Duo in Petal Haze: a soft-focus powder blush plus a cream highlighter.
6. Bouncy Beam Shimmer Stick Trio: three jelly-textured shimmer sticks.
7. All Hours Lip Stain in Fig: a special-edition soft mauve tint.
8. Sweet Glaze Jelly Lip Oil in Pearl Plump: a glossy, pearly lip oil.
9. Velvet Pouch & Beauty Bag

Products Sold Separately

• Dusky Neutral 20 Colour Palette (limited edition), £18 / $21 / €22. Going by BEAUTY BAY's shade descriptors, it has 10 shimmers, 8 mattes and 2 metallics:

- Shimmers: Dewdrop (soft ivory), Stormilight (smoky silver-grey), Daybreak (soft rosy-pink), Twilight (gunmetal black), First Light (warm golden), Hushed (rosy taupe), Sundown (lilac-purple), Moonrise (rose-champagne), Slumber (dusky plum), Flicker (soft pink with flecks of peachy gold).

- Mattes: Nocturnal (deep berry-plum), Mist (soft taupe), Cloudburst (mushroom-beige), Eventide (deep chocolate brown), Petrichor (warm caramel), Gloaming (dusky mauve), Shadow (deep plum-brown), Nightfall (smoky charcoal).

- Metallics: Dawn (electric pink) and Aurora (vivid violet).

• Bouncy Beam Shimmer Stick Trio (limited edition), £15 / $18 / €18. It comes as 3 x 3g sticks (0.10 oz each, per the box):

- Track 01: duochrome silver and pink shimmer

- Encore: deep bronze shimmer

- Gold Hoops: cool-toned champagne and gold shimmer

• Layer Up Cheek Duo in Petal Haze, £12 / $14 / €14. BEAUTY BAY describes it as a light fuchsia soft-focus powder blush with a colour-shifting baby pink shimmer highlighter.
• All Hours Lip Stain - Fig, £10 / $13 / €12.
• The Beauty Bag, £15 / $18 / €18. It is a bag with a velvet pouch inside.
• The Ultimate Brush Treats 20 Piece Brush Set, £35 / $40.95 / €36.50. It holds 20 face and eye brushes with ultra-soft synthetic fibres. BEAUTY BAY says the set is vegan, cruelty-free and anti-bacterial.

For more of the brand's complexion products, see the By BEAUTY BAY Make Face Camouflage Concealer.

Where to Buy

By BEAUTY BAY is currently listed only at beautybay.com, which ships internationally.

• US: beautybay.com (USD prices):

- The Ultimate Makeup Treats: $58.50

- Dusky Neutral 20 Colour Palette: $21

- Bouncy Beam Shimmer Stick Trio: $18

- Layer Up Cheek Duo: $14

- All Hours Lip Stain - Fig: $13

- The Beauty Bag: $18

- The Ultimate Brush Treats 20 Piece Brush Set: $40.95

• UK: beautybay.com (GBP prices). The Ultimate Makeup Treats costs £50. The palette is £18, the shimmer trio £15, the cheek duo £12, the lip stain £10, the bag £15 and the brush set £35.
• International: beautybay.com Europe (EUR prices). The Ultimate Makeup Treats costs €60.50. The palette is €22, the shimmer trio €18, the cheek duo €14, the lip stain €12, the bag €18 and the brush set €36.50.
• Other markets: availability varies by region; more international stockists may be added.

Checked 21 October 2026: in stock at beautybay.com (UK, US and Europe).

What Makes the By BEAUTY BAY Ultimate Makeup Treats Different?

• The kit includes a new palette. The Dusky Neutral 20 Colour Palette puts neutrals beside electric pink (Dawn) and vivid violet (Aurora) metallics.
• The Bouncy Beam Shimmer Stick Trio has been updated. BEAUTY BAY says it is "back for 2026 with two new shades".
• The lip stain shade is special edition. All Hours Lip Stain comes in Fig, a soft mauve tint, and the kit is packed in a velvet pouch inside a beauty bag.

Formula and Packaging

• All Set Eye Base: BEAUTY BAY says it preps lids so eyeshadow goes on smoothly and lasts.
• Glide and Line Shadow Stick: a creamy stick format that BEAUTY BAY describes as long-wearing.
• High-Key Volume Mascara: an ultra-black formula that, according to BEAUTY BAY, volumises and lengthens.
• All Hours Lip Stain: a buildable stain that BEAUTY BAY calls long-wearing. Its directions are to swipe on, let it set for 30 seconds, then blot.
• Bouncy Beam Shimmer Stick Trio: jelly-textured sticks for the eyes, cheeks and high points.

For other Holiday 2026 makeup sets, see the Morphe Holiday 2026 Collection and the Haus Labs Holiday 2026 Gifts.

Sources

• BEAUTY BAY: The Ultimate Makeup Treats product page, checked 21 October 2026
• BEAUTY BAY product pages for the Dusky Neutral palette, Bouncy Beam trio, Layer Up Cheek Duo, All Hours Lip Stain - Fig, The Beauty Bag and the Ultimate Brush Treats set
• Instagram "available now" post crediting @beautybay, 19 October 2026

The By BEAUTY BAY Mini Charms Bright 9 Colour Palette is a nine-shade, full-shimmer eyeshadow palette inspired by the brand's Bright 42 Colour Palette. It costs £10.00 in the UK, $13.00 in the US and €12.00 in Europe, and was on sale at beautybay.com by 15 October 2026. BEAUTY BAY calls it "our third full shimmer Mini Charms palette." It follows the brand's previous launch, the By BEAUTY BAY Make Face Camouflage Concealer.

Updated 16 October 2026: in stock at beautybay.com, which ships internationally.

When Did the By BEAUTY BAY Mini Charms Bright Palette Launch?

BEAUTY BAY hasn't announced an official release date for the Mini Charms Bright palette. On 15 October 2026, the brand's Instagram post said "Shop all our Mini Charms palettes at BEAUTYBAY now." By 16 October 2026, the palette was live and in stock on beautybay.com, with no customer reviews yet.

Price

The price on beautybay.com depends on the delivery country:

• UK: £10.00
• US: $13.00
• Europe (e.g. Poland): €12.00

What's Inside

• 9 eyeshadows: all full shimmer
• Size: 9 x 1 g, as listed by BEAUTY BAY

Mini Charms Bright Shades

BEAUTY BAY describes the nine shades as follows:

• Gummy: a peachy-pink duochrome shimmer. The brand names it the "hero shade" and calls it "a juicy peach and coral pink duochrome."
• Sugar Rush: rose pink shimmer
• Sherbert: iris purple shimmer
• So Sour: red-orange shimmer
• Jelly: lemon yellow shimmer
• Fizz: lime green shimmer
• Zing: denim blue shimmer
• Pop: bright blue shimmer
• Bubble: royal blue shimmer

The product images on beautybay.com include:

• A packshot and an angled packshot
• Crushed shades captioned "Colour shifting shimmers / Opalescent and ethereal"
• Arm swatches on three skin tones, numbered 1–9 in shade order
• The palette sitting on a pile of gummy sweets
• A model holding the open palette while wearing a blue and green eye look

Where to Buy

• US: beautybay.com ($13.00)
• UK: beautybay.com (£10.00)
• Canada: Not yet confirmed
• Europe: beautybay.com (€12.00, in stock)
• Other markets: availability varies by region; more international stockists may be added.

Checked 16 October 2026: in stock at beautybay.com. No other retailers found.

BEAUTY BAY also lists a new Mini Charms Bright and Bright Matte Duo at €36.50. It pairs this mini palette with the 42-shade Bright Matte 42 Colour Palette.

Mini Charms Bright is not to be confused with two other palettes in the family on beautybay.com:

• Mini Charms 9 Colour Palette: the original. The brand calls it its "first ever full shimmer palette." It is constellation-inspired, comes in 9 x 0.9 g, has the hero shade Milky Way and costs €12.
• Mini Charms Neutral 9 Colour Palette: a full-shimmer palette inspired by the Neutral 42 palette, with the hero shade Pearl. It costs £10 / $13 / €12.

What Makes the Mini Charms Bright Palette Different?

• Bright 42 shade story: BEAUTY BAY says it is inspired by the Bright 42 Colour Palette, while Mini Charms Neutral draws on the Neutral 42 palette. The shades run from peach and coral through yellow, lime and three blues.
• Larger pans: each pan is 1 g, compared with 0.9 g per pan in the original Mini Charms palette.
• Matching duo: it is also sold paired with the Bright Matte 42 Colour Palette. One product image shows the two palettes side by side, and another shows all three Mini Charms palettes stacked.

Formula and Packaging

• Mini Charms Bright 9 Colour Palette: BEAUTY BAY describes the shades as "colour shifting" opalescent shimmers. It holds nine 1 g pans in a compact mini format.

BEAUTY BAY says the shades can be worn "as a pigmented single wash of colour or as a shimmery topper." That means swept alone across the lid, or pressed over another shadow.

Mini palettes are a theme this season. See also the Ace Beauté Mini Serenade Eyeshadow Palette and the PÜR Modern Minerals Eyeshadow Palette, or browse all makeup launches.

Sources

• BEAUTY BAY: Mini Charms Bright 9 Colour Palette product page (checked 16 October 2026)
• BEAUTY BAY product listings for Mini Charms 9 Colour Palette, Mini Charms Neutral 9 Colour Palette, and the Mini Charms Bright and Bright Matte Duo
• BEAUTY BAY Instagram post, 15 October 2026

The By BEAUTY BAY Make Face Camouflage Concealer is a creamy, multi-use concealer with buildable coverage and a satin finish, in 25 shades. It costs $13 (US) / £10 (UK) and went on sale at Beauty Bay in September 2026 as part of the retailer's in-house By BEAUTY BAY line. According to Beauty Bay, it covers, sculpts and evens out skin tone.

When Did the By BEAUTY BAY Make Face Camouflage Concealer Launch?

Beauty Bay hasn't announced an exact release day. The concealer was released in September 2026 and is available now on Beauty Bay. It is one of several concealers launched that month, alongside the Lisa Eldridge Luminist Concealer, which launched at Space NK on 17 September 2026 in 32 shades.

Price

• US: $13
• UK: £10
• Europe: €12
• Canada: CA$18
• Australia: A$20

The 25 Shades

Beauty Bay describes the undertones as follows:

• Warm: yellow, gold or peach hues
• Neutral: a balance of warm and cool
• Cool: pink with blush hues

The shades are grouped by depth:

• Fair: Porcelain (cool), Ivory (warm), Vanilla (neutral), Crema (cool)
• Light: Cashmere (warm), Buttermilk (neutral), Shell (cool), Croissant (warm), Almond (warm)
• Medium: Peanut (neutral), Pretzel (neutral), Honey (warm), Buff (warm)
• Tan: Syrup (neutral), Bisque (warm), Caramel (neutral), Golden (warm)
• Dark: Ganache (warm), Nutmeg (neutral), Cinnamon (warm), Brew (neutral)
• Deep: Cocoa (cool), Malt (neutral), Conker (cool), Walnut (warm)

Where to Buy

• US: Beauty Bay ($13). Other retailers not yet confirmed.
• UK: Beauty Bay (£10). Other retailers not yet confirmed.
• Canada: Beauty Bay (CA$18). Other retailers not yet confirmed.
• Europe: Beauty Bay (€12). Other retailers not yet confirmed.
• Australia: Beauty Bay (A$20). Other retailers not yet confirmed.
• Other markets: availability varies by region; more international stockists may be added.

What Makes the Make Face Camouflage Concealer Different?

• It has a dual-ended applicator: a cushion doe-foot on one end and a "marshmallow" sponge on the other.
• It comes in 25 shades across six depth groups (Fair to Deep), each labelled warm, neutral or cool.
• Beauty Bay positions it as multi-use, for covering, sculpting and evening out skin tone.

Formula and Packaging

According to Beauty Bay, the formula is designed to care for skin while it covers. The brand says it contains hyaluronic acid for hydration, plus squalane and vitamin E to nourish.

Coverage is buildable from medium to high. A light layer evens out skin, and more layers cover redness, blemishes and discolouration. It dries to what Beauty Bay calls an "everyday satin finish", which the brand says looks like skin rather than a flat, powdery layer. Beauty Bay doesn't list the size.

The two applicator ends do different jobs:

• Cushion doe-foot: for precise placement on spots, under the eyes or around the nose.
• Sponge end: according to Beauty Bay, buffs and blends the formula into the skin for a seamless result.

How to Use

Beauty Bay's directions are to dot the concealer onto the areas you want to cover with the doe-foot, then flip to the sponge end and buff until the edges disappear. Build coverage in thin layers. For very red areas or dark circles, apply the brand's Make Face Colour Corrector first.

To sculpt, use a shade one or two tones deeper than your skin along the cheekbones and jaw. For a full cream complexion, it pairs with the Make Face Multi-Use Complexion Palette, which contains 11 creams and 1 powder.

It joins other cream formulas from the in-house line, such as the By BEAUTY BAY Liquid Cream Blush. More face launches are listed on our makeup releases page.

Sources

• Beauty Bay: Make Face Camouflage Concealer product page

Introducing the new Botanical 20 Colour Palette from By BEAUTY BAY. This limited edition palette features 20 shades inspired by greens, apricots, rusts, purples, and greys.

Boasting intense pigmentation and a formula that's blendable, and long-lasting. Unlock your most vibrant eye looks with this palette, blooming with nature-inspired shades. 

Embrace the serene essence of the natural world with soft mattes, or experiment with metallic washes and shimmer finishes.

Price: $22

Get yours now at beautybay.com.

Embrace the allure of your mysterious feminine energy with Beauty Bay's latest creation, the Reckless Romance Palette.

Featuring 20 bold matte and shimmer shades, this palette allows you to craft an array of alluring looks, ideal for any date night or daytime adventure.

From glistening silvers and gritty greys to vibrant pops of berry, this palette promises an affair that's impossible to resist.

Launching soon on beautybay.com.

By Beauty Bay has just released their new Metaphoric Holiday Collection, featuring stunning cold shades with a high shine.

• METAMORPHIC 16 COLOUR PALETTE ($25) - 16 mesmerizing shades in smoky tonal grey, oil slick teal, and muted lilac. It offers a variety of luxe shimmer, metallic, matte, and duochrome finishes, allowing you to create limitless multidimensional eyeshadow looks

• METAMORPHIC LIQUID EYESHADOW DUO ($18) - two transformative shades of long-wearing, fade-proof, and highly pigmented liquid eyeshadows.

• Bundle with Palette, Liquid Eye Duo, Mascara, and Liner ($47) - ultra-black volumizing mascara, a fine-tip liquid eyeliner, the 16-shade eyeshadow palette, and two high-pigment liquid eyeshadows.

These holiday makeup products are now available for purchase on beautybay.com.

Introducing the new By Beauty Bay Rich Palette Collection. Elevate your looks with a touch of luxury. The Rich Palettes feature opulent shades including warm browns, deep plums, and shimmering golds, both in matte and shimmer finishes.

• 42 Pan Palette - $38
• 16 Pan Palette - $20
• 9 Pan Palette - $15
• Full Collection Bundle - $43

Unleash your creativity and craft soft glam looks that stand out. Crafted with By Beauty Bay's renowned formula, each shade guarantees seamless blending, impressive pigmentation, and long-lasting wear.

Available now at beautybay.com.

LIQUID CREAM BLUSH VAULT

A multi-use, satin-finish lip and cheek liquid.

No look is complete without a By BEAUTY BAY Liquid Cream Blush. Designed with a lightweight, creamy and satin finish, this ultra-pigmented, easy to blend formula uses microsphere powders to create a soft-focus look that can be built up to suit your vibe. Infused with skin loving jojoba and sweet almond oils, this hybrid lip and cheek liquid helps to smooth and nourish the skin (and lips) with a healthy flush of colour, while the cushioned, angled doe foot applicator makes application a dream. It’s time to pick your fave shade, or haul them all.