By BEAUTY BAY The Ultimate Makeup Treats makeup kit with pink striped beauty bag, 20-pan palette, shimmer sticks and duoKit contents on red velvet with open pink bag, velvet pouch, palette, mascara, lip stain and duo under 'Full festive routineOpen 20-pan eyeshadow palette in white case with mirror, showing gold, purple, pink, taupe and black shadesDusky Neutral 20 Colour Palette open on red velvet beside its striped box and a star ornament, titled 'Seasonal shadesDusky Neutral 20 Colour Palette swatches in two columns, from ivory and gold shimmers to violet, plum and charcoal shades, each labelled

By BEAUTY BAY's The Ultimate Makeup Treats is a limited-edition Holiday 2026 makeup kit of eight products plus a velvet pouch and a beauty bag. It costs £50 / $58.50 / €60.50 at beautybay.com, where it was in stock in the UK, US and Europe on 21 October 2026. Several of the kit's new holiday pieces from By BEAUTY BAY are also sold on their own, alongside a new 20-piece brush set.

Updated 21 October 2026: in stock at beautybay.com in the UK, US and Europe. Because it's limited edition, stock can change quickly.

The brand's previous launch was the By BEAUTY BAY Mini Charms Bright 9 Colour Palette.

Quick Facts

DetailInfo
BrandBy BEAUTY BAY
ProductThe Ultimate Makeup Treats (Holiday 2026)
Release dateOn sale at beautybay.com by 19 October 2026 (official launch date not announced)
Price£50 (UK) / $58.50 (US) / €60.50 (Europe)
Availabilitybeautybay.com (UK, US, Europe); limited edition
Value if bought separately£101 (BEAUTY BAY's figure)
Contents8 makeup products, velvet pouch, beauty bag
Palette finishesMatte, shimmer and duochrome (per BEAUTY BAY)
Vegan / cruelty-freeYes (per BEAUTY BAY)

When Did the By BEAUTY BAY Ultimate Makeup Treats Launch?

BEAUTY BAY hasn't announced an official release date for The Ultimate Makeup Treats. These are the dated sightings:

  • 19 October 2026: an "available now" post crediting @beautybay was shared on Instagram.
  • 21 October 2026: the kit was in stock at beautybay.com in the UK, US and Europe.

Price

The Ultimate Makeup Treats costs £50 (UK), $58.50 (US) and €60.50 (Europe). BEAUTY BAY says the contents are worth £101 and describes the price as "51% off".

These are the individual UK prices on beautybay.com:

  • Dusky Neutral 20 Colour Palette: £18
  • Bouncy Beam Shimmer Stick Trio: £15
  • The Beauty Bag (bag + velvet pouch): £15
  • Layer Up Cheek Duo (Petal Haze): £12
  • All Hours Lip Stain - Fig: £10
  • Glide & Line Shadow Stick: £8 (standard shades; Dusky may not be sold singly)
  • All Set Eye Base: £7
  • Mini High-Key Volume Mascara: £7
  • Jelly Lip Oil: £7.50 (standard scents; Pearl Plump may not be sold singly). It was on offer from £4.50 on 21 October 2026.

What's Inside

BEAUTY BAY lists these items in the kit. It gives no sizes for them.

  1. Dusky Neutral 20 Colour Palette (new): 20 matte, shimmer and duochrome shades, according to BEAUTY BAY, mixing buttery neutrals with electric pink and purple.
  2. All Set Eye Base
  3. Glide and Line Shadow Stick in Dusky: a shadow stick that doubles as a liner.
  4. High-Key Volume Mascara (mini)
  5. Layer Up Blush Duo in Petal Haze: a soft-focus powder blush plus a cream highlighter.
  6. Bouncy Beam Shimmer Stick Trio: three jelly-textured shimmer sticks.
  7. All Hours Lip Stain in Fig: a special-edition soft mauve tint.
  8. Sweet Glaze Jelly Lip Oil in Pearl Plump: a glossy, pearly lip oil.
  9. Velvet Pouch & Beauty Bag

Products Sold Separately

  • Dusky Neutral 20 Colour Palette (limited edition), £18 / $21 / €22. Going by BEAUTY BAY's shade descriptors, it has 10 shimmers, 8 mattes and 2 metallics:

- Shimmers: Dewdrop (soft ivory), Stormilight (smoky silver-grey), Daybreak (soft rosy-pink), Twilight (gunmetal black), First Light (warm golden), Hushed (rosy taupe), Sundown (lilac-purple), Moonrise (rose-champagne), Slumber (dusky plum), Flicker (soft pink with flecks of peachy gold).

- Mattes: Nocturnal (deep berry-plum), Mist (soft taupe), Cloudburst (mushroom-beige), Eventide (deep chocolate brown), Petrichor (warm caramel), Gloaming (dusky mauve), Shadow (deep plum-brown), Nightfall (smoky charcoal).

- Metallics: Dawn (electric pink) and Aurora (vivid violet).

  • Bouncy Beam Shimmer Stick Trio (limited edition), £15 / $18 / €18. It comes as 3 x 3g sticks (0.10 oz each, per the box):

- Track 01: duochrome silver and pink shimmer

Close-up of palette pans showing glittery pinks and purples, a bright violet matte, mauves, browns and sparkly silverBouncy Beam Shimmer Stick Trio in burgundy box with copper, iridescent lilac and champagne shimmer sticksBouncy Beam shimmer stick swatches labelled Encore (bronze), Gold Hoops (champagne) and Track 01 (silver-pink duochrome), titled "Jelly. Glassy. Shiny."Three Bouncy Beam shimmer sticks posed on red velvet with box and red baubles, captioned 'Back again for 2026White compact with lilac striped colour-shifting highlighter over matte pink powder, with crushed swatches

- Encore: deep bronze shimmer

- Gold Hoops: cool-toned champagne and gold shimmer

  • Layer Up Cheek Duo in Petal Haze, £12 / $14 / €14. BEAUTY BAY describes it as a light fuchsia soft-focus powder blush with a colour-shifting baby pink shimmer highlighter.
  • All Hours Lip Stain - Fig, £10 / $13 / €12.
  • The Beauty Bag, £15 / $18 / €18. It is a bag with a velvet pouch inside.
  • The Ultimate Brush Treats 20 Piece Brush Set, £35 / $40.95 / €36.50. It holds 20 face and eye brushes with ultra-soft synthetic fibres. BEAUTY BAY says the set is vegan, cruelty-free and anti-bacterial.

For more of the brand's complexion products, see the By BEAUTY BAY Make Face Camouflage Concealer.

Where to Buy

By BEAUTY BAY is currently listed only at beautybay.com, which ships internationally.

  • US: beautybay.com (USD prices):

- The Ultimate Makeup Treats: $58.50

- Dusky Neutral 20 Colour Palette: $21

- Bouncy Beam Shimmer Stick Trio: $18

- Layer Up Cheek Duo: $14

- All Hours Lip Stain - Fig: $13

- The Beauty Bag: $18

- The Ultimate Brush Treats 20 Piece Brush Set: $40.95

  • UK: beautybay.com (GBP prices). The Ultimate Makeup Treats costs £50. The palette is £18, the shimmer trio £15, the cheek duo £12, the lip stain £10, the bag £15 and the brush set £35.
  • International: beautybay.com Europe (EUR prices). The Ultimate Makeup Treats costs €60.50. The palette is €22, the shimmer trio €18, the cheek duo €14, the lip stain €12, the bag €18 and the brush set €36.50.
  • Other markets: availability varies by region; more international stockists may be added.

Checked 21 October 2026: in stock at beautybay.com (UK, US and Europe).

What Makes the By BEAUTY BAY Ultimate Makeup Treats Different?

  • The kit includes a new palette. The Dusky Neutral 20 Colour Palette puts neutrals beside electric pink (Dawn) and vivid violet (Aurora) metallics.
  • The Bouncy Beam Shimmer Stick Trio has been updated. BEAUTY BAY says it is "back for 2026 with two new shades".
  • The lip stain shade is special edition. All Hours Lip Stain comes in Fig, a soft mauve tint, and the kit is packed in a velvet pouch inside a beauty bag.

Formula and Packaging

  • All Set Eye Base: BEAUTY BAY says it preps lids so eyeshadow goes on smoothly and lasts.
  • Glide and Line Shadow Stick: a creamy stick format that BEAUTY BAY describes as long-wearing.
  • High-Key Volume Mascara: an ultra-black formula that, according to BEAUTY BAY, volumises and lengthens.
  • All Hours Lip Stain: a buildable stain that BEAUTY BAY calls long-wearing. Its directions are to swipe on, let it set for 30 seconds, then blot.
  • Bouncy Beam Shimmer Stick Trio: jelly-textured sticks for the eyes, cheeks and high points.

For other Holiday 2026 makeup sets, see the Morphe Holiday 2026 Collection and the Haus Labs Holiday 2026 Gifts.

Sources

  • BEAUTY BAY: The Ultimate Makeup Treats product page, checked 21 October 2026
  • BEAUTY BAY product pages for the Dusky Neutral palette, Bouncy Beam trio, Layer Up Cheek Duo, All Hours Lip Stain - Fig, The Beauty Bag and the Ultimate Brush Treats set
  • Instagram "available now" post crediting @beautybay, 19 October 2026
Crushed swatches of a new colour-shifting lilac highlighter and a soft-focus pink powder labelled 'Special edition shadesAll Hours Lip Stain in lilac tube with berry doe-foot applicator beside its striped ornament-style box with ribbonMauve-pink lip stain swatch labelled buildable, no-fuss, long-wearing and natural-looking tint, titled 'Colour that lastsThe Ultimate Brush Treats 20-piece face and eye brush set with burgundy and gold brushes beside a white caseThe Beauty Bag in pink pebbled faux leather, open with a pink velvet drawstring pouch inside, on red velvet