The By BEAUTY BAY Make Face Camouflage Concealer is a creamy, multi-use concealer with buildable coverage and a satin finish, in 25 shades. It costs $13 (US) / £10 (UK) and went on sale at Beauty Bay in September 2026 as part of the retailer's in-house By BEAUTY BAY line. According to Beauty Bay, it covers, sculpts and evens out skin tone.
Quick Facts
| Detail | Info |
|---|---|
| Brand | By BEAUTY BAY |
| Product | Make Face Camouflage Concealer |
| Release date | Released September 2026 at Beauty Bay (exact day not announced) |
| Price | $13 (US), £10 (UK), €12 (EU), A$20 (AU), CA$18 (CA) |
| Availability | Available now at Beauty Bay |
| Shades | 25 |
| Coverage | Buildable medium to high |
| Finish | Satin |
| Key ingredients | Hyaluronic acid, squalane, vitamin E |
| Size | Not listed by Beauty Bay |
When Did the By BEAUTY BAY Make Face Camouflage Concealer Launch?
Beauty Bay hasn't announced an exact release day. The concealer was released in September 2026 and is available now on Beauty Bay. It is one of several concealers launched that month, alongside the Lisa Eldridge Luminist Concealer, which launched at Space NK on 17 September 2026 in 32 shades.
Price
- US: $13
- UK: £10
- Europe: €12
- Canada: CA$18
- Australia: A$20
The 25 Shades
Beauty Bay describes the undertones as follows:
- Warm: yellow, gold or peach hues
- Neutral: a balance of warm and cool
- Cool: pink with blush hues
The shades are grouped by depth:
- Fair: Porcelain (cool), Ivory (warm), Vanilla (neutral), Crema (cool)
- Light: Cashmere (warm), Buttermilk (neutral), Shell (cool), Croissant (warm), Almond (warm)
- Medium: Peanut (neutral), Pretzel (neutral), Honey (warm), Buff (warm)
- Tan: Syrup (neutral), Bisque (warm), Caramel (neutral), Golden (warm)
- Dark: Ganache (warm), Nutmeg (neutral), Cinnamon (warm), Brew (neutral)
- Deep: Cocoa (cool), Malt (neutral), Conker (cool), Walnut (warm)
Where to Buy
- US: Beauty Bay ($13). Other retailers not yet confirmed.
- UK: Beauty Bay (£10). Other retailers not yet confirmed.
- Canada: Beauty Bay (CA$18). Other retailers not yet confirmed.
- Europe: Beauty Bay (€12). Other retailers not yet confirmed.
- Australia: Beauty Bay (A$20). Other retailers not yet confirmed.
- Other markets: availability varies by region; more international stockists may be added.
What Makes the Make Face Camouflage Concealer Different?
- It has a dual-ended applicator: a cushion doe-foot on one end and a "marshmallow" sponge on the other.
- It comes in 25 shades across six depth groups (Fair to Deep), each labelled warm, neutral or cool.
- Beauty Bay positions it as multi-use, for covering, sculpting and evening out skin tone.
Formula and Packaging
According to Beauty Bay, the formula is designed to care for skin while it covers. The brand says it contains hyaluronic acid for hydration, plus squalane and vitamin E to nourish.
Coverage is buildable from medium to high. A light layer evens out skin, and more layers cover redness, blemishes and discolouration. It dries to what Beauty Bay calls an "everyday satin finish", which the brand says looks like skin rather than a flat, powdery layer. Beauty Bay doesn't list the size.
The two applicator ends do different jobs:
- Cushion doe-foot: for precise placement on spots, under the eyes or around the nose.
- Sponge end: according to Beauty Bay, buffs and blends the formula into the skin for a seamless result.
How to Use
Beauty Bay's directions are to dot the concealer onto the areas you want to cover with the doe-foot, then flip to the sponge end and buff until the edges disappear. Build coverage in thin layers. For very red areas or dark circles, apply the brand's Make Face Colour Corrector first.
To sculpt, use a shade one or two tones deeper than your skin along the cheekbones and jaw. For a full cream complexion, it pairs with the Make Face Multi-Use Complexion Palette, which contains 11 creams and 1 powder.
It joins other cream formulas from the in-house line, such as the By BEAUTY BAY Liquid Cream Blush. More face launches are listed on our makeup releases page.
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