DIBS Beauty New Releases

DIBS Beauty's Double Standard Primer & Mascara Duo in Burgundy is a dual-ended mascara pairing a burgundy tubing primer with a black volumizing mascara. It costs $31 (US) and went on sale on dibsbeauty.com on 15 October 2026. It is a new shade of the Brown Double Standard Primer & Mascara Duo, which launched in June 2025.

Updated 17 October 2026: DIBS Beauty announced on Instagram that Burgundy has "officially arrived." It is in stock on dibsbeauty.com at $31. Ulta Beauty still lists only the Brown version.

The brand's holiday set is covered in our post on the DIBS Beauty Advent Calendar 2026.

Release Date

DIBS Beauty announced the Burgundy shade on Instagram with the line "Coming 10.15." It went on sale on dibsbeauty.com on 15 October 2026, when the Burgundy option on the product page switched from a waitlist to in stock.

Price

The Burgundy Double Standard Primer & Mascara Duo costs $31 (US) on dibsbeauty.com. That is the same price as the Brown version. DIBS has not announced UK or European pricing.

Both versions share the black mascara end, the two wands and the tubing format. The only change is the primer shade, which is now burgundy instead of brown. If you prefer an all-brown look, see our brown mascara guide.

Where to Buy

• US: dibsbeauty.com ($31, in stock). Ulta Beauty: Burgundy not yet listed. Ulta does carry the Brown version at $31.
• UK: Not yet confirmed
• Canada: dibsbeauty.com ships to Canada
• Europe: Not yet confirmed
• Other markets: Not yet confirmed

Checked 17 October 2026: Burgundy and Brown are both in stock on dibsbeauty.com at $31. Ulta Beauty lists only the Brown version ($31 full size, $19 mini).

What Makes the Burgundy Double Standard Primer & Mascara Duo Different?

• Coloured primer instead of white. DIBS says the burgundy primer avoids the greyish or chalky cast that white primers can leave.
• Two formulas in one tube. A lengthening tubing primer sits at one end and a volumizing black mascara at the other. DIBS says this gives up to three lash looks: primer alone, mascara alone, or both layered.
• A new primer shade. Burgundy replaces the brown primer of the June 2025 original. The black mascara end is unchanged.

Formula and Packaging

• Burgundy Tubing Lengthening Primer: The brand lists shea butter, sugar cane extract, panthenol, sodium hyaluronate and glycerin among its ingredients. Its colour comes from iron oxides and ultramarines. It is applied with an elastomer-bristle brush that DIBS says separates and defines lashes.
• Black Volumizing Mascara: This end also contains shea butter, according to DIBS. It is applied with a wavy, 290-fiber wand that the brand says adds lift and buildable thickness.
• Tubing format: DIBS says both ends are flake-free and smudge-proof, and that they remove with warm water.

DIBS's product images report that "100% said it provides extreme length" and "94% said it intensifies mascara color" for the Burgundy Primer. These are brand-reported consumer-perception figures, and the panel size is not stated.

The brand's images show:

• the tube on burgundy and black swatches
• the open tube with a pink-handled primer wand and a black mascara wand
• a before-and-after chart on normal, full, curly and long lashes
• a labelled wand diagram

For other new launches, browse all mascara posts or see our coverage of the Painted Mascara release.

How to Use

Sweep the burgundy primer through the lashes on its own for defined length, or follow with the black mascara for volume. DIBS says the precise primer brush is also designed to define lower lashes without clumping.

Sources

• DIBS Beauty, Double Standard Primer & Mascara Duo product page
• DIBS Beauty's Instagram announcement of the Burgundy shade
• Ulta Beauty, Brown Double Standard Primer & Mascara Duo listing

The DIBS Beauty 12 Days of DIBS Advent Calendar 2026 is a 12-item set of full-size and travel-size DIBS makeup and brush-care products. It costs $184 on DIBS Beauty's US site, where it was listed on 11 October 2026. The set includes five items labelled "Mini" and seven other products.

Updated 13 October 2026: DIBS Beauty has officially listed the calendar as the 12 Days of DIBS Advent Calendar at $184, with its full contents, replacing our earlier leak-based preview.

The set's Mini Double Standard Primer & Mascara Duo is a smaller version of the duo DIBS recently released in a new shade, covered in our DIBS Beauty Burgundy Double Standard Primer & Mascara Duo post.

When Did the DIBS Beauty 12 Days of DIBS Advent Calendar Launch?

DIBS Beauty hasn't announced an official release date for the 12 Days of DIBS Advent Calendar. Store data shows the listing went live on dibsbeauty.com on 11 October 2026, and the calendar was in stock there on 13 October 2026.

Price

The 12 Days of DIBS Advent Calendar costs $184 in the US on dibsbeauty.com, where it is marked final sale. DIBS Beauty hasn't confirmed UK, European or other international pricing. An earlier reported UK price of £165 has not been confirmed by DIBS Beauty. The brand doesn't state a total value for the set.

What's Inside

DIBS describes the set as "a curated collection of full-size and travel-size favorites," adding that "each day unlocks a new DIBS surprise." Only the five items named "Mini" are clearly travel size; DIBS doesn't say which of the other seven are full size.

The contents DIBS has confirmed:

• Mini Desert Island Duo in Shade 2 (0.2 oz)
• Mini Desert Island Duo in Shade 5.5 (0.2 oz)
• Mini GlowTour Duo in Shade Starlit (0.2 oz)
• Mini Double Standard Primer & Mascara Duo (0.10 oz)
• Mini LoveBeam Setting Spray (1.59 oz)
• Brush Cleaner Mitt
• Brush Dry Shampoo Cleanser (1.69 oz)
• Jam Jam Lip in Shade Blueberry Ice (0.17 oz)
• Duo Brush
• Cheek Status Stick in Shade High Road Highlight (0.31 oz)
• No Pressure Lip Liner in Shade Debrief (0.02 oz)
• Go To Glossy Balm in Shade Kiss Me Quick (0.05 oz)

By type, the 12 products break down into four face and cheek products (two Desert Island Duos, the GlowTour Duo and the Cheek Status Stick), three lip products, one eye product, one setting spray, one brush and two brush-care items.

Shades and Products

DIBS Beauty's swatch images label Jam Jam in Blueberry Ice as a "Lip Plumping Lipstick Melt." They also show the Status Stick in High Road Highlight and the Go To Glossy Balm in Kiss Me Quick. The two Desert Island Duo shades are 2 and 5.5. The GlowTour Duo comes in Starlit, and the No Pressure Lip Liner comes in Debrief.

Where to Buy

• US: DIBS Beauty ($184, in stock)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

Checked 13 October 2026: in stock at $184 on dibsbeauty.com; no listing found at Revolve, Sephora US or Cult Beauty.

What Makes the 12 Days of DIBS Advent Calendar Different?

• 12-day format: The calendar has 12 numbered compartments, the same count as the Laura Geller 12 Days of Geller Gorgeous Advent Calendar 2026. The e.l.f. Express Your E.L.F. 24-Day Advent Calendar 2026 runs for 24 days.
• Brush care included: Alongside the makeup, the calendar has a Brush Cleaner Mitt, a Brush Dry Shampoo Cleanser and a Duo Brush.
• Desert island theme: DIBS calls it "all the beauty essentials you'd want with you on a desert island." The set holds two shades of the Mini Desert Island Duo.

Packaging

• Box: DIBS Beauty's photos show a deep red ombre-striped box with a pale pink carry handle and the line "This One's Not For Sharing." The lid opens to numbered compartments.

Comparing calendars? See every 2026 beauty advent calendar with prices and release dates.

Sources

• DIBS Beauty 12 Days of DIBS Advent Calendar product page, checked 13 October 2026

DIBS Beauty introduces the new Duet Baked Bronzer. Apply this bronzer and marble glow duet to achieve a sun-kissed, radiant complexion in seconds. Available in 4 rich shades.

Infused with hydrating jojoba and macadamia oils and antioxidant-rich hibiscus extract, this talc-free formula enhances your glow while blurring imperfections with ease.

Suitable for both cheeks and eyes, each duet dome features two shades.

Get it on dibsbeauty.com starting August 5.

Meet the new shades of Go To Glossy Balm from DIBS Beauty. Explore Kiss Me Quick, a peachy shimmer, Rock Candy, a pinky lavender shimmer, and MIMS, a warm mauve.

Go To Glossy Balm provides a brilliant shine without the stickiness, giving you luscious lips in just one swipe. Available in ten juicy, versatile shades with a light vanilla scent.

Infused with ultra-fine shimmer, this rich gloss offers a pearl-like finish.

Price: $24

Get yours now at dibsbeauty.com.

Introducing 3 new shades of Duet Baked Blushes from DIBS Beauty - Starstruck, VIP Pink, and Backstage. Achieve a sun-kissed glow in seconds with this versatile product.

Crafted with versatility in mind, this lightweight, silky-baked blush offers not just three shade options, but also three different uses - as a blush, topper, or highlighter.

Infused with hydrating jojoba and macadamia oils, this talc-free baked formula enhances your natural radiance while blurring texture effortlessly.

Designed for versatility, each duet dome features two complementary shades that can be worn alone or blended for a personalized luminous effect.

Price: $34

Join the waitlist now on dibsbeauty.com!

Presenting the new launch from DIBS Beauty - The Palm Palette - Peaches In Hand.

These compact eyeshadows are your go-to for on-the-go glam, offering 6 buildable shades that are foolproof and designed for easy application.

Crafted with soft, creamy textures, this palette features versatile mattes that can be layered without any fuss, alongside richly pigmented shimmers for a dazzling finish.

Scheduled for release on March 19th. Join the waitlist now on dibsbeauty.com.

Embrace celestial vibes with GlowTour by DIBS Beauty. Featuring 4 dazzling new shades, your glow-up is destined in the stars.

This convenient Duo includes a shimmering blush-highlighter and an ultra-creamy contour, delivering the ultimate full-face glow-up. With its creamy, buildable, and blendable formula, it's completely foolproof.

Designed for versatility and layering, the true beauty lies in the blend.

Launching on dibsbeauty.com starting February 15th.