Urban Decay's Hydromaniac Dewy Liquid Blush is a vegan liquid blush and cheek tint in six shades, launched in May 2023 at $22 each. Urban Decay says it delivers a rosy glow, plumps cheeks for a long-lasting dewy look, and gives 24-hour hydration.
| Detail | Info |
|---|---|
| Brand | Urban Decay |
| Product | Hydromaniac Dewy Liquid Blush |
| Release date | May 2023 |
| Price | $22 each (USD) at launch |
| Availability | urbandecay.com |
| Shades | 6 |
| Finish | Dewy |
| Claims | Vegan, 24-hour hydration, non-comedogenic, TSA-compliant |
Shade Guide: What Are the Six Hydromaniac Shades?
Urban Decay's descriptions:
| Shade | Color |
|---|---|
| Drippin' | Cool-toned bubblegum pink |
| Obsessed | Warm, vacation-ready coral peach |
| Rebellious | Bold, burnt terracotta |
| Red Flag | Hot red-orange |
| Unhinged | Saucy berry mauve |
| Wrecked | Moody dusty rose |
Our take: the range runs from cool pink to warm terracotta, so there is a choice for most undertones. Two shades (Red Flag and Rebellious) are the boldest warm options, and Wrecked is the most subdued.
What Is in the Formula?
Urban Decay says the blush has skin-loving ingredients that nourish and hydrate, and search results for its page mention kombucha and marula oil. It is non-comedogenic, so it won't clog pores, and it is said to work on all skin tones, including mature or dry skin. A needle-nose tip allows precise application, and the packaging is travel-friendly and TSA-compliant.
Who Is It For?
Buy it if you want a dewy, blendable liquid blush with a wide color choice, especially if your skin is dry.
Skip it if you prefer a matte cheek. Our take: a formula built around hydration and a dewy look will not give a matte finish. For a comparison, see our e.l.f. Camo Liquid Blush guide: 12 shades at $8.
What Is Confirmed, and What Is Not?
Confirmed: the six shades, descriptions, $22 launch price and claims come from Urban Decay's announcement. The ingredient mention comes from a search result for its page.
Not confirmed: the current price, size and stock. Urban Decay's site returned an access error when we tried to open it.
September 21, 2026 update: we couldn't re-check the product page. The six-shade range appears unchanged in search results.
Which shade do you wear? Tell us in the comments.
