In September 2023, e.l.f. added new shades to three of its glow products: the Halo Glow Liquid Filter (now 15 shades), the Suntouchable Whoa Glow SPF 30, and the Halo Glow Blush Wand (now six). Each now costs $1 more than the 2023 launch prices of $14, $14 and $9.
| Detail | Info |
|---|---|
| Brand | e.l.f. Cosmetics |
| Products | Halo Glow Liquid Filter; Suntouchable Whoa Glow SPF 30; Halo Glow Blush Wand |
| Release date | New shades announced September 2023 |
| Price | Filter $15; Whoa Glow $15; Blush Wand $10 (USD, e.l.f. pages as of September 21, 2026) |
| Availability | elfcosmetics.com |
Halo Glow Liquid Filter: Shade Guide and How Many Shades There Are Now
In 2023 the filter grew to 12 shades with four additions: 0 Fair Neutral Warm, 0.5 Fair Cool, 3.5 Medium Neutral Olive and 8.5 Rich Neutral Warm. e.l.f.'s page now lists 15 shades. e.l.f. calls it a multi-purpose liquid glow booster with a soft-focus "social filter" effect, for oily, dry and combination skin, worn alone, under or over makeup, or mixed with foundation. The product page shows 4.6 stars from 9,590 reviews.
Suntouchable Whoa Glow SPF 30: Which Shades Exist?
The 2023 announcement added Sunburst and Sunbeam. The current page lists three sheer, shimmery shades:
- Sunbeam: sheer peach shimmer
- Sunlight: sheer champagne shimmer (labeled new by e.l.f.)
- Sunburst: sheer bronze shimmer (also labeled new)
It is a broad-spectrum SPF 30 primer and sunscreen in a lightweight, non-greasy, fragrance-free lotion, with aloe, hyaluronic acid and squalane, in a 1.69 oz / 50 mL bottle. The product page shows 4.4 stars from 36 reviews. Our take: e.l.f. labels Sunlight and Sunburst as new, while our 2023 post already covered Sunburst and Sunbeam, so the labeling has clearly shifted since. Check the page for the current lineup.
Halo Glow Blush Wands: Which Shades Are There?
The 2023 announcement added Pink Me Up and You Go Cocoa. The blush wand page now lists six shades: Candlelit, Rosé You Slay, Magic Hour, Berry Radiant, Pink-Me-Up and You Go Cocoa. e.l.f. calls it a glowy liquid blush with a cushion-tip applicator and squalane, and shows 4.5 stars from 3,143 reviews.
What Is Confirmed, and What Is Not?
Confirmed: prices, shade lists, ratings and claims are from e.l.f.'s current product pages; all three are listed as vegan and cruelty-free.
Not confirmed: the Halo Glow Liquid Filter page showed the shade we opened as out of stock ("on vacay") with a notify option, so availability varies by shade. The pages we read don't give sizes for the filter or blush wand.
September 21, 2026 update: we re-checked all three products. Each costs $1 more than at launch, and the Halo Glow Liquid Filter and Whoa Glow ranges have grown.
Which of the three do you reach for most? Tell us in the comments.
