The PHLUR Heavy Cream Body Butter is on sale now at phlur.com and listed at Sephora US, priced at $38.00 for 6 oz / 170 g. It first appeared on phlur.com on 16 October 2026.
Also new from PHLUR: the PHLUR Cashmere Frost Body Mist.
Updated 25 October 2026: the body butter is now in stock on phlur.com ($38), and PHLUR has also released the Heavy Cream Eau de Parfum ($99 for 50 mL) and Heavy Cream sets.
A Sephora-launch tracking account on Instagram reported that the body butter would be available online and in stores on 20 October 2026. PHLUR hasn't announced an official launch date. The product first appeared on phlur.com on 16 October 2026, and Sephora's US listing is marked "New".
Quick Facts
| Detail | Info |
|---|---|
| Brand | PHLUR |
| Product | Heavy Cream Body Butter |
| Release date | October 2026 (on phlur.com from 16 October 2026; official launch date not announced) |
| Price | $38.00 (US) |
| Availability | phlur.com (in stock); Sephora US (listed) |
| Size | 6 oz / 170 g |
| Scent type | Warm & Sweet Gourmands |
| Key notes | Whipped Cream, Coconut Cream, Jasmine Blossom, Vanilla Mousse |
| Clean at Sephora | Yes |
What's New
The body butter extends PHLUR's Heavy Cream scent, which launched in 2024 as a hair and body mist. The Heavy Cream Hair & Body Mist sells on phlur.com for $39 (8 oz) and $26 (travel size). PHLUR has also released the Heavy Cream Eau de Parfum, $99 for 50 mL on phlur.com. Its Heavy Cream Layering Duo pairs the body butter with the Eau de Parfum for $117, and the Heavy Cream Full Collection adds the body mist for $141.
Sephora describes the new format as "a decadent, deeply nourishing body butter with a gourmand scent." The listing places it in the Warm & Spicy fragrance family.
Scent Notes
The listed key notes are:
- Whipped Cream
- Coconut Cream
- Jasmine Blossom
- Vanilla Mousse
The scent's perfumer, Gil Clavien, describes it this way: "Heavy Cream is decadent sweetness—transparent, intimate, and undeniably addictive."
What the Brand Says
The ingredient list includes:
- shea butter
- coconut oil
- squalane
- cocoa seed butter
- safflower seed oil
- niacinamide
- prickly pear (Opuntia ficus-indica) fruit extract
- green tea (Camellia sinensis) leaf extract
PHLUR's product slides make these benefit claims:
- Shea and cocoa butters moisturise.
- Glycerin supports the skin barrier.
- Squalane softens skin.
- Prickly pear and green tea are antioxidant-rich.
These are the brand's claims. The body butter also carries Sephora's Clean at Sephora designation.
How to Use It
Sephora suggests this routine:
- Apply the body butter to damp skin and massage until absorbed.
- Layer it with the Heavy Cream Hair & Body Mist and the Heavy Cream Eau de Parfum. Both are sold separately.
Where to Buy
- US: Sephora ($38.00, listed) and phlur.com ($38.00, in stock).
- UK: Not yet confirmed
- International: Not yet confirmed
Checked 25 October 2026: in stock on phlur.com at $38.00; listed at Sephora US at $38.00 (stock not checked).
Sources
- Sephora US product listing (item 2948040)
- PHLUR official website (Heavy Cream Hair & Body Mist pricing)
- PHLUR Heavy Cream Body Butter product page (checked 25 October 2026)
- Sephora-launch tracking account on Instagram (reported 20 October release date)
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