Truly's The Viral Edit: Travel Edition is a new four-piece set of 0.7 fl oz minis of its after-shave body oils and serums. The kit costs $39 and is sold online at Ulta Beauty in the US. Truly announced it on Instagram on 12 October 2026, calling it "four fan favorites, all in mini size."
Updated 13 October 2026: The set is listed online at Ulta Beauty (US). It is not yet on trulybeauty.com.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Truly (Truly Beauty) |
| Product | The Viral Edit: Travel Edition |
| Release date | 12 October 2026 (announced by Truly; on sale at Ulta Beauty online, US) |
| Price | $39 (US, Ulta Beauty) |
| Availability | Ulta Beauty online (US); UK and international not yet confirmed |
| Contents | 2 after-shave oils, 2 after-shave serums |
| Size | 4 x 0.7 fl oz / 20 mL |
| Value if bought separately | $60, according to Truly's box (Truly doesn't list the minis' individual prices) |
| Ulta item number | 2662618 |
Release Date
Truly announced the Viral Edit Travel Edition on 12 October 2026, and it was available at Ulta Beauty online by 12 October. Ulta labels the set "New," and it had no customer reviews as of 13 October 2026.
Price
- US: $39 at Ulta Beauty
- UK: Not yet announced
- International: Not yet announced
The front of the box carries a "Huge savings $60 retail value" badge. This is Truly's own figure. The set costs $39, and Truly says buying the items separately would cost $60. Truly hasn't listed individual prices for the minis.
What's Inside
Ulta lists these four products:
- Soft Serve After Shave Oil: 0.7 fl oz / 20 mL
- Glazed Donut After Shave Oil: 0.7 fl oz / 20 mL
- Coco Cloud After Shave Serum: 0.7 fl oz / 20 mL
- Smooth Legend After Shave Serum: 0.7 fl oz / 20 mL
That makes 4 items: 2 oils and 2 serums. The total is 4 x 0.7 fl oz = 2.8 fl oz (4 x 20 mL = 80 mL).
Products and Full-Size Prices
All four products are also sold in full size on trulybeauty.com (prices checked 13 October 2026):
- Soft Serve After Shave Oil: $33 (3.1 fl oz) / $49 (6.4 fl oz jumbo)
- Glazed Donut After Shave Oil: $33 (3.1 fl oz) / $49 (6.4 fl oz)
- Coco Cloud After Shave Serum: $33 (3.1 fl oz) / $49 (6.4 fl oz)
- Smooth Legend After Shave Serum: $33 (single size)
These scent families also appear in Truly's other launches, including the Truly Beauty Glazed Donut After Shave Glow Cream and the Truly Soft Serve Whipped Shave Butter.
Not to be confused with Truly's full-size The Viral Edit bundle. That set costs $89 and has been listed on trulybeauty.com since January 2026. It contains a different line-up: Soft Serve After Shave Oil, Smooth Legend After Shave Serum, Unicorn Fruit Skin Brightening and Smoothing Deodorant and Birthday Sex Luxury Body Oil.
Where to Buy
- US: Ulta Beauty ($39)
- UK: Not yet confirmed
- International: Not yet confirmed
- Other markets: Availability varies by region; more international stockists may be added.
Checked 13 October 2026: Listed online at Ulta Beauty (US). Not listed on trulybeauty.com or trulybeauty.co.uk.
Ulta is also carrying other new body and skincare releases this season, such as Peach Slices Holiday 2026 at Ulta.
What Makes the Viral Edit Travel Edition Different?
- Mini format: Every product comes in a 0.7 fl oz / 20 mL size, compared with 3.1 fl oz for the standard full sizes.
- Line-up: It contains only after-shave oils and serums, while the $89 The Viral Edit bundle includes a deodorant and a body oil.
- Packaging: The box has pink festival-stage artwork with two illustrated characters. Inside the tray are four colour-coded dropper bottles: pink Smooth Legend, white Coco Cloud, purple Glazed Donut and coral Soft Serve.
Formulas and Packaging
The bottle labels describe all four formulas as vegan and clean.
- Soft Serve After Shave Oil: The key ingredients are peptides, strawberry, vanilla, hyaluronic acid and a multi-oil complex. Truly says the oil soothes, hydrates and reduces ingrowns. It is strawberry-scented.
- Glazed Donut After Shave Oil: The key ingredients are vanilla, niacinamide, passion fruit, vitamin E and hyaluronic acid. Truly says it targets post-shave dryness, ingrowns and razor irritation, and describes a glowing, vanilla finish.
- Coco Cloud After Shave Serum: The key ingredients are vanilla, coconut, argan oil, white tea and vitamin E. According to Truly, it calms post-shave dryness, irritation and ingrowns.
- Smooth Legend After Shave Serum: The key ingredients are squalane, lactic acid, glycolic acid, plum oil and vitamin E. Truly says it targets keratosis pilaris (KP) and rough bumps.
Truly's directions are to apply each product to clean, dry skin.
You can browse more body and face launches in our skincare section.
