e.l.f.'s Bronzing Drops are a tinted, antioxidant-rich serum that you mix into your moisturizer for a warm, back-from-vacation glow. They launched in April 2024 at $12 as early access for Beauty Squad Loyalty Members, and e.l.f.'s site now lists them at $11 in four shades.
| Detail | Info |
|---|---|
| Brand | e.l.f. Cosmetics |
| Product | Bronzing Drops Tinted Serum |
| Release date | April 2024 (early access for Beauty Squad Loyalty Members) |
| Price | $12 at launch (USD, 2024); $11 on e.l.f.'s product page as of September 21, 2026 (regular 1.0 oz / 30 mL) |
| Availability | elfcosmetics.com |
| Sizes | 1.0 oz / 30 mL regular; 0.33 oz / 10 mL mini |
| Shades | 4 today |
| Key ingredients | Sunflower seed oil, vitamin E, marula oil, raspberry seed oil |
Which Bronzing Drops Shade Is Right for You?
e.l.f. matches each shade to a range of skin tones:
| Shade | Skin tones |
|---|---|
| Fair Gold | Fair to light |
| Rose Gold (with rose gold shimmer) | Fair to medium |
| Pure Gold (with yellow gold shimmers) | Light to tan |
| Copper Gold (with copper gold shimmer) | Medium to rich |
The 2024 launch had three shades: Rose Gold, Pure Gold and Copper Gold. Fair Gold is the shade e.l.f. has added since.
How Do You Use Bronzing Drops?
e.l.f.'s directions say to add one to three drops to your e.l.f. SKIN moisturizer or body cream, with intensity that depends on the number of drops. The launch announcement said the tinted formula also works on the body.
Our take: because you control the drop count, the same bottle can be a subtle glow or a deeper tan. Start with one drop and build.
Is It Good for Your Skin Type?
e.l.f. lists the drops as suitable for oily, dry and combination skin, and as fragrance-free and non-comedogenic. The serum is also 100% vegan, cruelty-free and Fair Trade.
What Do Reviewers Think?
The product page shows 4.6 stars from 4,508 reviews.
What Is Confirmed, and What Is Not?
Confirmed: price, sizes, shades, ingredients and rating are from e.l.f.'s current product page.
Not confirmed: the page we read doesn't say when Fair Gold was added, and we haven't swatched any of the shades.
September 21, 2026 update: we re-checked the price, shades and sizes. The price has gone down $1 since launch, and a fourth shade has been added.
Have you tried them? Tell us your shade and drop count in the comments.
