Painted Mascara is the US makeup brand's first mascara, a waterproof, vegan formula sold in two shades, Black and Brown. Each shade costs $25 (US) on painted.co, and the online launch is on 17 October 2026. Painted, known for its Create Paints, Blush Duos, Highlighters and Canvas palettes, is also offering early access at its first pop-up shop in New York. You can follow the latest mascara launches on our tag page.
Release Date
Painted Mascara launches on Saturday 17 October 2026 on painted.co at 2pm PST / 5pm EST in the US and 10pm BST in the UK. In Australia it launches at 7am AEST on Sunday 18 October 2026. Before that, Painted is selling an early release in person at its first pop-up shop, at 262 Mott St, New York, NY. The pop-up runs from 9 to 11 October 2026, 10am–8pm, and Painted says supply is limited. As of 9 October 2026, the product pages show the mascara as "coming soon" with a pre-registration option.
Price
- US: $25.00 per shade
- UK: £20.00 per shade
- Australia: A$37.00 per shade
- Other countries: priced in local currency at checkout on painted.co
Shades
Painted offers two shades of the same mascara:
- Black: Painted describes it as the choice for "a bolder, more defined look."
- Brown: described by the brand as the option "when you want something a little softer." Our guide to brown mascara covers how brown formulas differ from black.
The brand's before-and-after photos show both shades on four models. Its swatches show the wand and the formula.
Where to Buy
Checked 9 October 2026: both shades are listed on painted.co as "coming soon" with pre-registration, and are not yet available to buy online.
- US: painted.co Black ($25), painted.co Brown ($25). We found no listings at Sephora, Ulta Beauty or other retailers.
- UK: painted.co (£20). We found no UK retailer listings.
- Europe: painted.co ships internationally, with prices in local currency at checkout. We found no retailer listings.
- Other markets: painted.co (Australia A$37). Availability varies by region, and more international stockists may be added.
What Makes the Painted Mascara Different?
- It is Painted's first mascara, joining a lineup built around Create Paints, Blush Duos, Highlighters and Canvas palettes.
- The two shades use different pigments. Black lists iron oxide black (CI 77499), and Brown lists D&C Black 2 (CI 77266, nano).
- The launch is staged, with an in-person early release at Painted's first-ever pop-up shop before the worldwide online drop.
For another recent mascara release, see the Too Faced Holiday 2026 collection, which includes a mascara.
Formula and Packaging
- Painted Mascara in Black: Key ingredients include acrylates copolymer, synthetic beeswax, carnauba wax and iron oxide black. According to Painted, the formula gives "stretched-out, feathery length with clean definition and no clumps." It comes in an 8 g white tube with Painted's brushstroke logo.
- Painted Mascara in Brown: It has the same base of acrylates copolymer, synthetic beeswax and carnauba wax. The brand describes it as smooth and buildable, keeping lashes "lifted, separated." It comes in the same 8 g white tube.
How to Apply
Painted says to start at the lash base and wiggle the wand side to side while sweeping up to the tips. You can build it in light layers and use the wand tip for inner, outer and lower lashes. To remove it, Painted recommends a waterproof eye-makeup remover, wiped away gently without rubbing.
Sources
- Painted, Mascara — Black product page
- Painted, Mascara — Brown product page
- Painted, Instagram launch announcement (9 October 2026)
