VIEVE Invisiveil Loose Setting Powder: Release Date, Price & Where to Buy

VIEVE Invisiveil Loose Setting Powder jar with black lid, 301 Set & Sculpt brush and VIEVE puff on a wooden table

Hand with long pearly nails holding the beige VIEVE Precision Powder Puff on one finger against a pale grey wall

Dual-ended VIEVE 301 Set & Sculpt brush with gold ferrules beside a white diamond-shaped puff on dark wood

Open jar of fine white loose powder with the black lid resting beside it

VIEVE Invisiveil Loose Setting Powder is a new talc-free loose setting powder with a soft-focus satin-matte finish, sold in a single translucent shade. It costs £29 (UK) or $34 (US) at vievebeauty.com and went on sale there on 7 October 2026. It is also stocked at VIEVE's Glasgow Store. It comes from Jamie Genevieve's Glasgow-based brand (see all VIEVE releases) and is based on the VIEVE Invisiveil Setting Spray.

Updated 8 October 2026: in stock at vievebeauty.com.

Quick Facts

Detail	Info
Brand	VIEVE
Product	Invisiveil Loose Setting Powder
Release date	On sale at vievebeauty.com by 7 October 2026 (official launch date not announced)
Price	£29 (UK); $34 (US); €34 (Germany); 165 zł (Poland)
Availability	vievebeauty.com; The Glasgow Store
Shade	Translucent (single shade)
Finish	Soft-focus satin-matte
Size	12g / 0.423oz
Formula	Talc-free, fragrance-free, PETA-approved
Gift with purchase	Precision Powder Puff, for a limited time

When Did the VIEVE Invisiveil Loose Setting Powder Launch?

VIEVE hasn't announced an official release date. The product page went live on vievebeauty.com on the evening of 7 October 2026, with a "NEW IN" site banner. VIEVE's Instagram announced it the same day with the post "Discover new Invisiveil Loose Setting Powder." According to the caption, The Glasgow Store at 220 Buchanan Street, Glasgow, also stocks it.

Price

vievebeauty.com sets the price by shipping country:

UK: £29
US: $34
Germany / Eurozone: €34
Poland: 165 zł

For a limited time, orders from vievebeauty.com and The Glasgow Store include a complimentary Precision Powder Puff. The puff sells separately for £11.

Where to Buy

US: vievebeauty.com ($34, ships to the US). US retailers: Not yet confirmed. It is not yet listed at Sephora US.
UK: vievebeauty.com (£29, in stock), plus The Glasgow Store, 220 Buchanan Street, Glasgow (in store). It is not yet listed at Cult Beauty or Space NK.
International: vievebeauty.com ships internationally, including Europe, with prices of €34 in Germany and 165 zł in Poland. Retailers: Not yet confirmed.
Other markets: availability varies by region; check vievebeauty.com's country selector.

Checked 8 October 2026: in stock at vievebeauty.com; available in store at The Glasgow Store according to VIEVE; not listed at Cult Beauty, Space NK or Sephora US.

What Makes the Invisiveil Loose Setting Powder Different?

VIEVE describes it as "your favourite setting spray, now in powder form." The brand says it gives the same undetectable finish as Invisiveil Setting Spray.
It comes in one translucent shade. VIEVE says it leaves no white cast and is talc-free and fragrance-free.
It launched with two new tools on the same day. It is now part of a three-product Invisiveil family with Invisiveil Setting Spray (100ml) and Invisiveil Setting Spray Travel Size.

Formula and Packaging

Invisiveil Loose Setting Powder: VIEVE lists these key ingredients:

Vertical swatch of white loose powder pressed into a smooth stripe on a white background

Close-up of a fluffy cream brush dipped into white powder, with text listing translucent, satin-matte features

Four stacked frosted powder jars with black lids beside text listing key ingredients like tapioca starch and silica

Before-and-after close-up of a deep-skinned model showing a shinier face, then a smoother, matte finish

- spherical silica for a soft-focus blur

- boron nitride for light diffusion

- hydrolyzed hyaluronic acid for hydration

- ginger stem cells to help control shine and reduce the look of pores

- a blend of oils for comfort and adherence

The powder comes in a frosted jar with a black cap and gold VIEVE logo, inside a black outer box.

Precision Powder Puff (£11): a diamond-shaped velvet puff that VIEVE says is designed for hard-to-reach areas. It comes with a reusable pouch.
301 Double-Ended Set & Sculpt Brush with Travel Case (£33): a larger rounded end for powder and a smaller tapered end for around the eyes and nose. It comes in a silicone travel case.

VIEVE's images show the powder as a white swatch and include before/after photos on two models. They also include ingredient and application infographics and a family shot with the setting spray.

What the Brand Says

These figures come from VIEVE's own user trial of 80 women.

Immediately after use:

95% said it feels comfortable and not drying.
94% said it applies seamlessly over makeup with a soft-focus finish.
91% said it is invisible on the skin.

After two weeks of use:

95% said it immediately reduces shine.
93% said it sets makeup while controlling shine through the day.
90% said it does not settle into fine lines.

How to Use

VIEVE recommends dusting it lightly all over with a large fluffy brush for a natural finish. You can also press it into the skin with a puff or sponge where you want extra shine control. Founder Jamie Genevieve suggests applying the powder first and finishing with Invisiveil Setting Spray for maximum hold.

For other blurring setting powders we've covered, see the MAKEUP BY MARIO SurrealSkin Soft Blur Setting Powder and the Tower 28 GetSet Blur + Set Pressed Setting Powder. You can also browse more launches in makeup.