
Marc Jacobs' Daisy Violet Collection is four new versions of Daisy scents in matte purple bottles, with violet, berry, grape and praline accords.
Status: Unconfirmed — campaign visuals have surfaced. Marc Jacobs has not yet listed this collection on its site. Product names, packaging and release dates may change.
The four scents are Daisy Violet, Daisy Eau So Fresh Violet, Daisy Wild Violet and Daisy Love Violet. Marc Jacobs has not announced a price or release date, and no retailer lists the collection yet.
Updated 10 October 2026: We added the fourth scent, Daisy Eau So Fresh Violet, and the official note pyramids and fragrance families from Marc Jacobs' campaign visuals.
Marc Jacobs' other fragrance launch this season is the Marc Jacobs Just Perfect Eau de Parfum 2026.
When Did the Marc Jacobs Daisy Violet Collection Launch?
Marc Jacobs hasn't announced an official release date. According to Olfastory, the first three scents surfaced in an announcement in September 2026. On 10 October 2026, a fragrance blogger shared Marc Jacobs' own campaign visuals on Instagram, and those visuals showed a fourth scent.
Price
Marc Jacobs has not announced prices for any market.
What's New in the Daisy Violet Collection
The collection doesn't add a new Daisy pillar. Instead, it reworks four existing Daisy scents in purple packaging. The campaign tagline reads "The iconic Daisy bottle, dressed in bold purple & colorful cap."
Correction: Our earlier version cited Olfastory and iFragrance. It listed Daisy Wild Violet with a jasmine sambac heart and a creamy macadamia base, and Daisy Violet with a wild berries top. The campaign visuals list different notes:
- a blueberry heart and a sandalwood base for Daisy Wild Violet
- a violet candy top for Daisy Violet
We now use the campaign notes below as current.
Marc Jacobs Daisy Violet Collection Fragrance Notes
💜 Daisy Violet
Family: Floral Green Woody
- Top: violet candy accord
- Heart: violet flower accord
- Base: cedarwood
🪻 Daisy Eau So Fresh Violet
Family: Floral Fruity Green
- Top: blackberry accord
- Heart: geranium
- Base: white woods accord
🫐 Daisy Wild Violet
Family: Floral Fruity Woody
- Top: Muscat grape accord
- Heart: blueberry accord
- Base: sandalwood
🍧 Daisy Love Violet
Family: Amber Floral Fruity
- Top: cloudberry accord
- Heart: blackcurrant sorbet accord
- Base: praline accord
What Does the Marc Jacobs Daisy Violet Collection Smell Like?
Based on the official notes, each scent opens on a fruit or candy accord, moves to a floral or berry heart, and settles on a woody or praline base. Leaked materials describe the collection as "floral, fruity, vibrant and joyful."
How the Four Compare
- Daisy Violet is violet from top to heart, over cedarwood.
- Daisy Eau So Fresh Violet pairs blackberry with green geranium and white woods.
- Daisy Wild Violet layers grape and blueberry over sandalwood. The blogger who shared the visuals noted that its blueberry heart fits the current interest in blueberry fragrances.
- Daisy Love Violet is the only one in the amber family, with sorbet and praline accords.
What Makes the Daisy Violet Collection Different?
- All four bottles are matte purple with orange lettering, replacing the usual Daisy packaging colours.
- Each scent comes with a fragrance family printed in the campaign visuals.
- Daisy Violet keeps the violet theme of the original Daisy but uses a cedarwood base instead of sandalwood.
Formula and Packaging
- Daisy Violet: matte purple bottle with the white daisy cap unchanged.
- Daisy Eau So Fresh Violet: tall Eau So Fresh bottle with a cap of white daisies with orange, green and pink centres.
- Daisy Wild Violet: Eau de Toilette, 50 ml / 1.6 fl oz, per the leaked box. The cap has white daisies with orange, pink and green centres and a gold collar. See our post on the original Marc Jacobs Daisy Wild.
- Daisy Love Violet: squat bottle with a single oversized white daisy with an orange centre.
The campaign images carry the line "Enhanced with AI."
How It Compares with Previous Releases
Daisy launched in 2007 and was created by Alberto Morillas. In 2008 it won two Fragrance Foundation FiFi Awards: women's fragrance of the year and best packaging.
Marc Jacobs often releases Daisy in limited-edition trios, such as:
- Spring (green and pink)
- Glow (yellow with neon pink, green and purple)
- the Marc Jacobs 3 New Daisy Pop Scents
Daisy Violet has four scents rather than three. No official source has confirmed whether it is limited or permanent.
Both scents centre on violet. Daisy Violet adds a candy accord and uses a cedarwood base.
Where to Buy
- US: Not yet listed on marcjacobs.com, Sephora or Ulta
- UK: Not yet confirmed
- Europe: Not yet confirmed
- Other markets: Not yet confirmed
Checked 10 October 2026: No Daisy Violet listing at Sephora US or Ulta. Ulta currently lists only the standard Daisy EDT, a Daisy EDT + travel spray 2-piece set and a Daisy 4-piece mini discovery set.
Browse all fragrance releases.
Sources
- Marc Jacobs campaign visuals (shared on Instagram, 10 October 2026)
- Olfastory
- iFragrance
- Leaked packaging images









