
rom&nd's Dear Bestie 10th Anniversary collection is a limited release of three new Juicy Lasting Tint shades, a 20-shade eyeshadow palette and a boxed set. The tints cost ¥1,320 each, the BETTER THAN PALETTE Bestie Edition costs ¥5,500, and the 10th ANNIVERSARY MEGA EDITION costs ¥9,790 (Japan, tax included). The collection went on sale on 10 October 2026 at rom&nd's Tokyo pop-up at Tokyu Plaza Omotesando "Omokado", and the tints reach rom&nd's offline stores across Japan the same day. The K-beauty brand is marking ten years since creator Min Saerom launched it in Korea in September 2016.
Updated 10 October 2026: The palette and Mega Edition prices are now confirmed. The pop-up is open, and the tints are rolling out to rom&nd's offline stores across Japan from today. Because the collection is limited edition, stock can change quickly.
Release Date
The collection launched on 10 October 2026. On that day, the "Dear, Bestie 10th rom&nd birthday party" pop-up opens and the tints start rolling out to rom&nd's offline stores in Japan, store by store. All three items were first available at the pop-up's press day on 9 October 2026. Every item is limited in quantity and is sold until it runs out.
Price
- 10th Anniversary THE JUICY LASTING TINT: ¥1,320 each (¥1,200 before tax), the same as the regular shades
- BETTER THAN PALETTE Bestie Edition: ¥5,500 each
- 10th ANNIVERSARY MEGA EDITION: ¥9,790 each (¥8,900 before tax)
rom&nd has announced prices for Japan only.
What's Inside
The 10th ANNIVERSARY MEGA EDITION contains:
- 3 × 10th Anniversary THE JUICY LASTING TINT (45 Milk Berry, 46 Mu Grape, 47 Cinnamon Apple)
- 1 × BETTER THAN PALETTE Bestie Edition (20 shades)
- A limited cake-style box
01 Warm Bestie contains the Peach Shade palette, and 02 Cool Bestie contains the Peony Fog palette. The three tints are the same in both versions. rom&nd has not published sizes.
Shades and Products
rom&nd Japan describes the anniversary edition as "pink, hearts and flutters." The Dear Bestie tagline refers to the brand's longtime customers, whom rom&nd calls its "bestie."
- 10th Anniversary THE JUICY LASTING TINT: three new shades: 45 Milk Berry, 46 Mu Grape and 47 Cinnamon Apple.
- BETTER THAN PALETTE Bestie Edition: a 20-shade eyeshadow palette. According to rom&nd, it collects popular colours from the brand's first ten years. It comes in 01 Peach Shade (warm) and 02 Peony Fog (cool).
- 10th ANNIVERSARY MEGA EDITION: all three tints plus one palette in a cake box, in 01 Warm Bestie or 02 Cool Bestie.
For other new launches, see our makeup releases.
The Omotesando Pop-Up
The pop-up runs from 10 to 28 October 2026 in the third-floor pop-up space at Tokyu Plaza Omotesando "Omokado". It is open 11:00–20:00, and entry is free. Inside, visitors find:
- a history exhibit covering the brand's ten years
- birthday-party displays and photo zones
- a tester zone sorted by rom&nd's WARM, COOL and MUTE tones
- purchase gifts and a lucky draw
Entry:
- 11:00–16:00: advance reservation required. Book a date, time slot and party size through rom&nd Japan's reservation page. Bookings close on 18 October 2026 at 23:59.
- 16:00–20:00: register for the walk-in queue at the entrance on the day.
- Plan for about 30 minutes per visit.
- The brand asks visitors not to queue around the venue the night before or early in the morning.
Purchase gifts: Hancosme's pop-up guide lists these gifts:
- Spend ¥2,500 or more: a cake hair pin (10–18 October 2026) or a cake bookmark (19–28 October 2026; 2 designs, random).
- Spend ¥5,500 or more: buy the Big Pouch at a special ¥990 (usually ¥2,500).
- Reservation holders: a separate gift, limited to 100 people per day.
All gifts and products are limited and end when they run out.
Receipt Campaign
Shoppers in Japan can enter a receipt campaign until 28 October 2026:
- Buy at least ¥1,000 (tax incl.) of rom&nd products in one transaction at a physical store, then submit the receipt.
- There are 500 winners, and prizes include 10th-anniversary items.
- Online store purchases are not eligible.
- Receipts from the pop-up count.
Where to Buy
- Japan: The Omokado pop-up sells all three items. rom&nd offline stores across Japan sell the tints from 10 October 2026. The palette and Mega Edition are currently listed as pop-up exclusives.
- US: Not yet confirmed
- UK: Not yet confirmed
- International: Not yet confirmed. rom&nd has not listed the 10th-anniversary items outside Japan.
- Other markets: Availability varies by region; more international stockists may be added.
Checked 10 October 2026: listed on rom&nd Japan's 10th-anniversary site; no online store listing found.
What Makes the rom&nd Dear Bestie 10th Anniversary Collection Different?
- The palette collects popular colours from rom&nd's first ten years, according to the brand.
- The tints extend THE JUICY LASTING TINT, which rom&nd introduced in Japan in 2019. That tint is the product the brand credits with starting Japan's tint-lip boom.
- The Mega Edition comes in a one-off cake-style box made for the anniversary.
Formula and Packaging
- 10th Anniversary THE JUICY LASTING TINT: three anniversary shades in rom&nd's existing tint formula, priced the same as the regular shades.
- BETTER THAN PALETTE Bestie Edition: 20 eyeshadows in one palette, in a warm or cool version, according to rom&nd.
- 10th ANNIVERSARY MEGA EDITION: a limited cake-box set, per rom&nd Japan's press release.
rom&nd has not published key ingredients for the anniversary items. For more Korean brand launches, browse our K-beauty coverage.
Sources
- rom&nd Japan official 10th-anniversary site (dear-bestie.space)
- rom&nd Japan press release via PR TIMES (1 October 2026)
- Hancosme, rom&nd 10th anniversary pop-up guide
- rom&nd Japan on Instagram (@romand_jp)









