The Wild x Harry Potter Collection puts four Hogwarts House designs on Wild's refillable deodorant, roll-on, body wash and lip balm cases. The limited-edition collection was made with Warner Bros. Global Consumer Products. Starter packs start from £16.00 RRP in the UK, and the collection goes on sale globally on 17 November 2026 at Wild's own site.
Updated 11 November 2026: not on sale yet, and wearewild.com has no product pages for the collection so far. Because it's limited edition, stock can change quickly after launch.
It's one of two Harry Potter beauty launches this season, alongside the SHEGLAM x Harry Potter Wizards' Vault Collection.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Wild |
| Collection | Wild x Harry Potter Collection |
| Release date | 17 November 2026 — wearewild.com (UK, US, EU, Australia) |
| Price | Starter packs (case + refill) from £16.00 RRP (UK); other prices not yet announced |
| Availability | Boots, Sainsbury's (UK); Target, Walmart (US); DM (Europe), selected items |
| Partner | Warner Bros. Global Consumer Products |
| Formats | Natural Deodorant, Roll-On Antiperspirant, Body Wash, Lip Balm |
| Gift sets | House Body Care sets; 'Chocolate Frog' Mini Deodorant Gift Set |
| Deodorant refill size | 40g / 1.41 oz |
Release Date
According to Wild's press release, the Wild x Harry Potter Collection launches globally on 17 November 2026 at wearewild.com in the UK, US, EU and Australia. Wild's Instagram announcement, "Launching 17.11", gives the same date. Selected items and gift sets will also roll out to Boots and Sainsbury's in the UK, Target and Walmart in the US, and DM in Europe. Wild hasn't given dates for these retailers.
Price
- UK: starter packs (case + refill) from £16.00 RRP
- US, Europe, Australia: Not yet announced
- Lip balm, body wash, roll-on and gift sets: Not yet announced
What's Inside
- Starter packs: one House refillable case plus one refill. Wild's images label deodorant refills "Deodorant Refill, 40g / 1.41 oz".
- 'Chocolate Frog' Mini Deodorant Gift Set: four mini deodorants, one for each House. Sizes not yet announced.
- House Body Care sets: contents not yet announced.
House Scents and Lip Balm Flavours
Each House has a deodorant and body wash scent (Wild's Instagram wording) and a separate lip balm flavour (press release):
- Gryffindor ("Brave & Bold"): warm amber, rich myrrh and crackling firewood. Lip balm: pomegranate, redcurrant and vanilla.
- Slytherin ("Smooth & Sophisticated"): crisp mountain air, fresh rain and waterlily. Lip balm: mint, green tea and dark chocolate.
- Hufflepuff ("Sweet & Fresh"): sweet apple, warm honey and almond. Lip balm: pear, toasted almond and honey.
- Ravenclaw ("Smart & Clean"): white musk, blooming lotus and frankincense. Lip balm: blueberry, vanilla and white musk.
The October press release listed Hufflepuff's deodorant and body wash scent as pear, toasted almond and rich honey, and Slytherin's without waterlily. Wild's later Instagram post describes Hufflepuff with apple, so the final notes may be confirmed at launch.
Where to Buy
- US: wearewild.com from 17 November 2026. Target and Walmart will carry selected items.
- UK: wearewild.com from 17 November 2026. Boots and Sainsbury's will carry selected items.
- Canada: Not yet confirmed
- Europe: wearewild.com from 17 November 2026. DM will carry selected items.
- Australia: wearewild.com from 17 November 2026
- Other markets: Not yet confirmed
Checked 11 November 2026: not on sale yet, and no product pages on wearewild.com. Retailer dates and prices haven't been announced.
What Makes the Wild x Harry Potter Collection Different?
- The four House case designs span four Wild product ranges: deodorant, roll-on antiperspirant, body wash and lip balm.
- Each House's lip balm has its own flavour, separate from its deodorant and body wash scent.
- The 'Chocolate Frog' gift set has mini deodorants for all four Houses in one set.
Formula and Packaging
Wild's launch materials don't list key ingredients for the collection. The packaging details are:
- Natural Deodorant: a House refillable case with 40g refills, according to Wild's images.
- Roll-On Antiperspirant: a House refillable case, per the press release.
- Body Wash: a House design, shown as a pump bottle in the press photo.
- Lip Balm: a refillable House case, per the press release.
Co-founder Charlie Bowes-Lyon says it has "always been my dream to capture that special essence of Harry Potter" in Wild's range.
The collection follows Wild's previous limited edition, the Wild Halloween 2026 Collection. See all Wild launches, or browse more skincare and body care releases.
Sources
- Wild press release, published by Retail Times (27 October 2026)
- Wild's Instagram announcement (November 2026)
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