New Makeup Releases: Release Dates, Shades & Prices

LYS Beauty introduces the new Triple Fix Translucent Loose Setting Powder.

Designed for makeup enthusiasts and beauty lovers, this finely milled powder is more than just a staple—it's your new secret weapon for flawless, long-lasting wear.

Experience the luxury of a powder that glides effortlessly onto your skin, leaving a velvety finish that feels weightless and blurs imperfections for a photo-ready look.

Launching July 17 at lysbeauty.com.

Dr. Jart+ Prejuvenation Firming Bakuchiol Cream is a 50 ml face cream with bakuchiol, collagen peptide and 1% panthenol, priced at $69 in the US. It is the moisturizer in Dr. Jart+'s Prejuvenation line, which the brand pitches to people who are sensitive to retinol.

Updated 23 October 2026: price, size and formula re-checked against Dr. Jart+'s US site, Sephora and UK retailers.

When Did the Dr. Jart+ Prejuvenation Bakuchiol Cream Launch?

Dr. Jart+ hasn't published a launch date. The cream was in Sephora US's "Just Dropped" product grid when we first reported it on 17 July 2024.

How Much Does the Prejuvenation Cream Cost?

It costs $69 for 50 ml on drjart.com and at Sephora US. Sephora listed it at $64 when we first covered it in July 2024, so the US price has gone up by $5 since launch. In Canada, Sephora sells it for C$93.50. In the UK, Cult Beauty lists it at £55 and LOOKFANTASTIC at £49.

What Does Dr. Jart+ Say the Cream Does?

According to Dr. Jart+, the cream delivers "retinol-like" firming and helps reduce the look of lines, while staying gentle enough to use twice a day. The brand describes it as dermatologist tested and suitable for sensitive skin. The three key ingredients, as Dr. Jart+ describes them:

• Bakuchiol (99% high-purity): an antioxidant from the leaves and seeds of the Psoralea corylifolia (babchi) plant. The brand credits it with the firming and line-reducing effect.
• Collagen peptide: works with bakuchiol to firm skin, according to the brand.
• 1% panthenol: helps strengthen the skin barrier for moisture retention. Our 2024 post said 5%; the brand's current page lists 1%.

Dr. Jart+ also publishes clinical results from third-party testing on 33 women:

These figures come from the brand and a small panel. They aren't independent studies.

How Does It Fit Into the Prejuvenation Line?

The line also includes the Prejuvenation Firming Bakuchiol Serum, also 50 ml, at $72 at Sephora US. The serum and cream share the bakuchiol and collagen peptide pairing. Dr. Jart+ suggests the cream as a hydrating base before makeup as well as a regular moisturizer. For another of the brand's firming launches, see our post on the Dr. Jart+ Cryo-V Jawline Lifting Mask.

How to Use the Prejuvenation Cream

Dr. Jart+ says the cream is gentle enough to use twice a day, morning and night, and can go on before makeup as a hydrated base. Bakuchiol isn't a retinoid, which is why the brand pitches it to people who are sensitive to retinol.

Where to Buy Dr. Jart+ Prejuvenation Firming Bakuchiol Cream

US: Dr. Jart+ ($69), Sephora ($69)

UK: Cult Beauty (£55), LOOKFANTASTIC (£49)

International: Sephora Canada (C$93.50). Europe: not yet confirmed.

Checked 23 October 2026. Prices can change and vary by region.

Have you tried bakuchiol instead of retinol? Tell us in the comments.

Sources

• Dr. Jart+ official US website (product page)
• Sephora US and Sephora Canada listings
• Cult Beauty and LOOKFANTASTIC UK listings

Meet the Lustre Lip Oil 2.0 from ICONIC LONDON—now with an upgraded look and feel!

While the high-shine formula remains the same, it now features even better packaging and a chunky doe-foot applicator for your plumpest pout yet. Available in 3 shades. 

This 100% vegan formula, infused with Hyaluronic Acid, continues to deliver the same hydration. Drench your lips in hyaluronic acid, plus vitamins C and E, for a soft shine.

Price: $25

Get yours now at us.iconiclondoninc.com.

Clé de Peau Beauté introduces Le Serum II as part of its Fall 2024 skincare lineup.

Radiant Lily Concentrate, a moisturizing and skin-conditioning ingredient, prepares the skin's moisture barrier and protects against environmental damage like dryness.

Organic Lemon Myrtle Extract GL, another moisturizing ingredient, is derived from plants grown in a natural environment to keep the skin healthy.

Launching September 1 at cledepeaubeaute.com.

Thank you @amitbeautytalk for the pictures and information.

Natasha Denona reveals the latest Mini Rose Eyeshadow Palette.

This travel-friendly palette features five cool-toned shades of pink, mauve, and taupe.

The palette features soft pink, medium lilac, and dark taupe Creamy Mattes, a rose Duo Chrome with a gold shift, and a crystal baby pink Sparkling Foiled eyeshadow.

Natasha’s renowned pro-level formulas deliver vibrant, ultra-pigmented results that are seamlessly blendable for all skill levels.

Price: $27

Mark your calendars for July 18th—the palette launches at natashadenona.com.

Smashbox has launched the new Always On Mood Board Eye Shadow Palette.

This versatile palette features high-pigment shades that are long-wearing and include mattes, metallics, and shimmers to create endless looks and reflect any mood.

The smooth application avoids skipping or dragging, while also smoothing and blurring texture. Infused with Vitamin E and Avocado Oil, it nourishes the skin for a luxurious feel.

Price: $39

Shop now at ulta.com.

Introducing the new Brow 1990 Ultra Fine Eyebrow Gel Pencil by MERIT.

This micro-fine gel pencil fills and defines brows, achieving soft, natural-looking fullness.

Designed for precise application exactly where you need it, its lightweight gel formula ensures a seamless finish without tugging or pulling. Available in 4 shades.

Price: $24

Catch it at sephora.com starting July 22.

Experience the new Vanilla Bourbon Eau de Parfum by NEST.

This captivating warm gourmand fragrance evokes the joy of leisurely luxuries, featuring vanilla bourbon absolute, a refined fusion of orange bitters and brown sugar.

• Key Notes - Vanilla Bourbon, Brown Sugar, Night Blooming Jasmine.

Price: 0.27 oz - $32, 1.7 oz - $92

Coming to sephora.com starting July 29.

Introducing the Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade by MERIT, a nostalgic nod to the 80s. The tapered precision brush ensures every hair is coated.

This gel-pomade creates soft, fluffy brows with light hold and no crunchiness. It adds color and volume for a natural brow look reminiscent of the 80s. Available in 4 shades.

Infused with Vitamin B5 to nourish, condition, and strengthen brows, as well as Kaolin Clay and Mineral Pigments for natural-looking color and volume.

Price: $24

Grab yours at sephora.com starting July 22.