Urban Decay New Releases

A new addition to Urban Decay's lineup is on the horizon as they prepare to introduce the NAKED Metal Mania Palette, housing a total of 12 distinct colors.

The palette's defining features are its highly intense and reflective eyeshadows, known for their enduring creamy texture that remains vibrant for up to 12 hours.

Encompassing a diverse selection of finishes including metallic, matte, satin, and shimmer, this palette is thoughtfully curated to cater to a wide range of makeup looks.

Arriving shortly at urbandecay.com.

Urban Decay has just released their thrilling collaboration with Chloe Cherry, featuring four brand-new shades of their highly sought-after Vice Lip Bond Longwear Liquid Lipsticks.

The lipsticks provide a shiny, glossy finish without flaking or breaking up. Moreover, they are transfer-proof, smudge-proof, and resistant to food and water, making them perfect for withstanding any vice you encounter:

• Luv Ya Backtalk – medium warm mauve pink
• OG Backtalk – mauve nude pink
• Give Em Backtalk – deep nude mauve pink
• Kissing Frenzy – deep warm apricot nude (BONUS)

Price: $27

Now accessible on urbandecay.com.

Urban Decay's Hydromaniac Dewy Liquid Blush is a vegan liquid blush and cheek tint in six shades, launched in May 2023 at $22 each. Urban Decay says it delivers a rosy glow, plumps cheeks for a long-lasting dewy look, and gives 24-hour hydration.

Shade Guide: What Are the Six Hydromaniac Shades?

Urban Decay's descriptions:

Our take: the range runs from cool pink to warm terracotta, so there is a choice for most undertones. Two shades (Red Flag and Rebellious) are the boldest warm options, and Wrecked is the most subdued.

What Is in the Formula?

Urban Decay says the blush has skin-loving ingredients that nourish and hydrate, and search results for its page mention kombucha and marula oil. It is non-comedogenic, so it won't clog pores, and it is said to work on all skin tones, including mature or dry skin. A needle-nose tip allows precise application, and the packaging is travel-friendly and TSA-compliant.

Who Is It For?

Buy it if you want a dewy, blendable liquid blush with a wide color choice, especially if your skin is dry.

Skip it if you prefer a matte cheek. Our take: a formula built around hydration and a dewy look will not give a matte finish. For a comparison, see our e.l.f. Camo Liquid Blush guide: 12 shades at $8.

What Is Confirmed, and What Is Not?

Confirmed: the six shades, descriptions, $22 launch price and claims come from Urban Decay's announcement. The ingredient mention comes from a search result for its page.

Not confirmed: the current price, size and stock. Urban Decay's site returned an access error when we tried to open it.

September 21, 2026 update: we couldn't re-check the product page. The six-shade range appears unchanged in search results.

Which shade do you wear? Tell us in the comments.

Inspired by professional paint brushes, 24/7 Inks Liquid Liner unleashes your inner artist and delivers chaos-proof performance. Ergonomically designed with a patented, precision grip and an ultra-sharp tip, this innovative eyeliner puts you in control. Let your creativity flow 24/7 with our vivid performance-packed pigment in 9 daringly intense shades, like blazing blue, yummy yellow, and badass black. Our vegan formula glides on smoothly to effortlessly accentuate any eye shape.

With up to 24-hour wear, our life-proof formula is water + smudge resistant. 24/7 Inks Liquid Eyeliner comes in a ‘flow-through’ pen component with either a felt tip or brush tip. Once liner is shaken, and the felt and brush tip are saturated, it’s easier than ever to create a variety of eye makeup looks – everything from “everyday” chill looks to more advanced artistry and graphic liner looks.

Urban Decay with Smiley® launched two new mini eyeshadow palettes. ?

The product offers a range of benefits such as a combination of shimmer, metallic and matte shadows, a full-sized mirror, and up to 12 hours of long-lasting wear. It is also vegan-friendly and vibrant, and its formula is not only cool but also cruelty-free. Additionally, the mini palette is easy to travel with and boasts a blendable formula.???