Clear ice sculpture of the Living Proof "Lp." logo embedded in frosted ice full of tiny white bubbles

Living Proof Perfect Hair Day Frosted Fig Advanced Clean Dry Shampoo is a limited-edition holiday dry shampoo scented with fig, lily and blonde woods. It went on sale on livingproof.com on 1 October 2026 at $33 (5.5 oz) in the US. In the UK it costs £27 as a Lookfantastic exclusive. Living Proof teased the launch with the line "Winter has never smelled this good."

Availability update (7 October 2026): in stock at Ulta and Lookfantastic. Because it's limited edition, stock can change quickly.

Release Date

According to Living Proof's press release, Frosted Fig launched on livingproof.com on 1 October 2026. Anthropologie listed it as shipping around 4 October 2026. By 7 October 2026, Ulta and Lookfantastic both listed it as in stock. It arrived the same week as the Crown Affair The Vault Holiday 2026 Hair Care Set, another holiday 2026 hair care release that opened to all shoppers on 2 October.

Price

  • US: $33 for 5.5 oz at Living Proof, Ulta and Anthropologie. Ulta notes that the brand is excluded from most Ulta Beauty coupons.
  • UK: £27 at Lookfantastic, which also offers four interest-free payments of £6.75.

Living Proof Perfect Hair Day Frosted Fig Fragrance Notes

The formula is the brand's existing Advanced Clean dry shampoo. The new part for Holiday 2026 is the scent. Living Proof's official notes are:

  • Top: lush, creamy fig and subtly sweet coconut
  • Heart: delicate lily petals blended with clarifying green tea
  • Base: comforting blonde woods, vanilla cream and a touch of smooth, warm amber

What Does Living Proof Frosted Fig Smell Like?

Built from the brand's notes, the scent opens on fig and coconut, moves to lily and green tea, and ends on woods, vanilla and amber. Living Proof describes it as "warm, cozy" and "soft, elegant, and effortlessly inviting." It also calls the scent "an inviting alternative to the expected holiday gourmand."

Where to Buy

Checked 7 October 2026: in stock at Ulta ("in stock and ready to ship"); in stock at Lookfantastic ("usually dispatched within 24 hours"); listed at Living Proof and Anthropologie.

What Makes the Perfect Hair Day Frosted Fig Dry Shampoo Different?

  • It uses the Advanced Clean formula, not the Original Dry Shampoo, with a limited-edition fig, coconut and lily scent in place of the core version's light scent.
  • Citing Mintel data, Living Proof says searches for fig fragrances in haircare have grown more than 600% over the past three years.
  • It follows the brand's earlier limited-edition scents, Velvet Amber and Sun-kissed Pear. Living Proof says those drew new customers, with 55% of purchasers new to the brand. The brand positions Frosted Fig for discovery and gifting.

Formula Details

According to Living Proof, this edition is designed "for days when washes are fewer and freshness matters more." The brand says the formula:

  • cleans and cares like a rinse-out shampoo
  • removes oil, sweat and odor
  • leaves hair soft, naturally shiny and manageable
  • leaves no visible or textured residue
  • helps balance the scalp's sebum levels
  • provides pollution protection

Living Proof says the formula works through four parts:

  • fast-absorbing powders
  • odor neutralizers
  • a sebum balancer
  • a powder removal system that reduces surface friction to remove the powders

Rice starch, corn starch and cyclodextrin appear near the top of the ingredient list. Lookfantastic's printed list shows a shorter set of fragrance components than the lists on Living Proof's and Ulta's pages. Living Proof advises checking the packaging for the current list. Ulta notes that the item cannot be shipped via air.

Living Proof's FAQ explains how the two versions of its dry shampoo differ:

For more hair care launches, see the e.l.f. Never Thirsty Mini Shampoo & Conditioner, a fellow October 2026 hair care release, and our beauty news section.

How to Use

Living Proof says to shake the can extremely well before each spray and hold it 6–10 inches from dry, dirty hair. Section the hair, apply in a sweeping motion and wait 30 seconds. Then massage or brush the roots to remove the powder, reapply as needed, shaking the can again, and style as desired.

Sources