
Bobbi Brown's Vitamin Enriched Face Base+ Moisturizer & Primer Gift Set Duo is available at Ulta Beauty for $95 (US). The set contains two full-size 1.69 oz jars of the reformulated Face Base+, which would cost $140 if bought separately. The set follows the brand's long-running Vitamin Enriched Face Base.
What's New in the "+" Formula
According to Bobbi Brown, Face Base+ is a reformulation of the original Vitamin Enriched Face Base. The brand lists these changes:
- 5x the vitamins compared to the original
- 24-hour priming for makeup wear
- An upgraded HydroPlump Moisture Complex with glycerin, extra hyaluronic acid, squalane, and shea butter
- Newly added acetyl glucosamine, which the brand says smooths skin texture over time
Bobbi Brown positions the product as a hybrid moisturizer and primer, used as a single step before foundation.
Key Ingredients
The brand highlights the following ingredients and their intended roles:
- Vitamin C: according to Bobbi Brown, brightens the look of skin and helps even tone over time
- Vitamin E: the brand says it helps shield against blue light, pollution, and daily environmental stressors
- Hyaluronic acid, squalane and shea butter: described by the brand as delivering plumping hydration
- Acetyl glucosamine: according to the brand, refines texture for a smoother base for makeup
What the Brand Says
According to Bobbi Brown, the formula is designed to:
- Help prevent foundation from caking, creasing, flaking, or fading
- Smooth the look of skin texture instantly and improve it over time
- Boost radiance immediately, with cumulative benefits with continued use
- Provide 24-hour hydration
How to Apply
- Warm it between the fingers before pressing it into skin.
- Allow it to absorb before applying foundation, particularly with long-wear or matte formulas.
- Wear it alone as a moisturizer on days without makeup.
- Apply it after sunscreen in a morning routine.
Price and Value
The duo costs $95 (US) at Ulta Beauty. Buying the two jars separately would cost $140, the set's stated value.
Where to Buy
- US: Ulta Beauty ($95)
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Ulta Beauty product listing for the Bobbi Brown Vitamin Enriched Face Base+ Moisturizer & Primer Gift Set Duo (price, value, size, availability)
- Bobbi Brown's product description for Vitamin Enriched Face Base+ (formula and ingredient claims)








