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Bella Beauté Bar's Garden of Spells Velvet Veil Lip Muds are seven new lip mud shades, the final products in the brand's Garden of Spells collection. The brand announced the seven shade names on Instagram and says they are "coming soon". It has not given a price or a release date. According to Bella Beauté Bar, the rest of the collection has already launched, and the Lip Muds were held back by "an unexpected production delay."

Updated 19 October 2026: The seven Velvet Veil Lip Mud shades are not yet listed at bellabeautebar.com, Glisten Cosmetics or I Feel Beautiful. The rest of the Garden of Spells collection is on sale.

The collection also includes the Bella Beauté Bar Sheer Veil Lipgloss, which comes in four shades at $16 each and launched on 9 October 2026. The Bella Beauté Bar Garden of Spells Lip Sparkle Balm launched the same day. It is a $16, 3.5 g deep wine-red balm with green and blue sparkle.

When Will the Bella Beauté Bar Garden of Spells Velvet Veil Lip Muds Launch?

Bella Beauté Bar hasn't announced an official release date. The other Garden of Spells products are already on sale at bellabeautebar.com; the Sheer Veil Lipgloss and Lip Sparkle Balm launched on 9 October 2026. The brand's Instagram post says the Lip Muds will arrive "fashionably late" and are "coming soon to complete the Garden of Spells collection."

Price

Bella Beauté Bar has not announced a price for the seven Garden of Spells shades. For reference, the earlier Velvet Veil Lip Mud shades are priced as follows:

• Wasteland x ZYEL collection (Scavenger and Rust Punk): $16 each on the brand site
• Undivided x Freya86_ff: $12 on the brand site

The brand hasn't said whether the new shades will follow either price.

Bella Beauté Bar Velvet Veil Lip Mud Shades

The brand announced these seven shades:

• Mystic Mushroom
• Witch's Clay
• Ancient Resin
• Bare Root
• Sacred Soil
• Rosewood Remedy
• Forbidden Fig

The brand's images show seven tubes, each with a matching swatch on a black background. The colours shown are:

• a pale cool nude-beige
• a warm mid-brown nude
• a dusty rose-pink
• a brick/terracotta brown
• a burgundy-brown
• a deep chocolate brown
• a plum-mauve brown

Bella Beauté Bar hasn't said which name goes with which tube, and it hasn't published shade descriptions or finishes.

Where to Buy

• US: Expected at Bella Beauté Bar, the brand's own site, but not yet listed. Glisten Cosmetics stocks other Garden of Spells products, including the palette at $75. The Lip Muds are not yet confirmed there.
• UK: Not yet confirmed. The brand ships internationally from the US.
• Canada: I Feel Beautiful stocks the rest of the collection, including the palette at CA$108. The Lip Muds are not yet confirmed there.
• Europe: Not yet confirmed.
• Other markets: Not yet confirmed.

Checked 19 October 2026: The Lip Muds are not listed at bellabeautebar.com, Glisten Cosmetics or I Feel Beautiful. The Garden of Spells palette, highlighter, pressed pigment singles, Lip Sparkle Balm and Sheer Veil Lipglosses are listed at bellabeautebar.com.

What Makes the Garden of Spells Velvet Veil Lip Muds Different?

• Shade story: The shade names follow the collection's apothecary theme. The brand's announcement describes "forgotten remedies" kept in "dusty apothecary jars."
• Colour range: The seven shades in the brand's images are brown-toned nudes, running from pale beige to deep chocolate and plum-mauve.
• Separate launch: These are the only Garden of Spells products the brand has not yet released. The $165 Garden of Spells Bundle contains the palette, highlighter, Lip Sparkle Balm and four Sheer Veil Lipglosses, and does not include the Lip Muds.

How It Compares with Previous Releases

Bella Beauté Bar lists the existing Velvet Veil Lip Mud as a "Liquid Matte Lipstick." Its listed size is 8 g / .282 oz, and the brand describes it as vegan, paraben-free and Leaping Bunny certified cruelty-free. The earlier shades are Scavenger x ZYEL, Rust Punk x ZYEL and Undivided x Freya86_ff.

Bella Beauté Bar hasn't confirmed whether the Garden of Spells shades use the same formula, size or price. For another liquid lipstick launch, see the Fire Vixen Regal Kiss Liquid Lipsticks.

Formula and Packaging

• Garden of Spells Velvet Veil Lip Muds: The brand hasn't published a formula or ingredient list for the new shades. Its images show clear-capped tubes printed with the BB monogram and "VELVET VEIL" in gothic lettering, each with a doe-foot applicator.

For more autumn witch-themed makeup, see Touch of Glam Beauty Halloween 2026 Spellbound 4 & Hocus Pocus, or browse all makeup releases.

Sources

• Bella Beauté Bar Instagram announcement (@bellabeautebar)
• bellabeautebar.com Garden of Spells product pages: Garden of Spells Bundle and Garden of Spells Magnetic Palette
• bellabeautebar.com existing Velvet Veil Lip Mud listing
• Glisten Cosmetics and I Feel Beautiful retailer listings

Prada Beauty's Mahogany Collection is a limited-edition Holiday 2026 makeup collection built around one red-brown shade, Mahogany, from eyes to lips. The collection has three new pieces: a Dimensions eyeshadow palette ($85) and two Monochrome lipsticks ($50 each). They were on sale at Nordstrom and Macy's in the US by 18 October 2026, and Japan follows with first access on 30 October 2026.

Prada Beauty's other 2026 launches include the Prada Beauty Lip Jelly, a separate lip release. In the UK, Harrods sells the Prada Beauty x Harrods Beauty Clutch, a four-piece makeup set in a metallic triangle case.

Updated 18 October 2026: Nordstrom lists the palette and both lipsticks as new and available to add to bag, and Macy's lists all three on its Mahogany Collection page, marked in stock. The new pieces are limited edition, so stock can change quickly.

When Did the Prada Beauty Mahogany Collection Launch?

Prada Beauty hasn't announced an official release date. The brand introduced the collection on its global Instagram on 18 October 2026 with a title-card reel captioned "Finally, a CAPTCHA worth getting right." Here are the dated sightings so far:

• US: on sale at Nordstrom and Macy's by 18 October 2026.
• Japan, first access: 30 October 2026, at Prada Beauty Tokyo and the Japanese online store.
• Japan, nationwide: 6 November 2026.

The mascara and eye pencil are existing Mahogany shades that complete the look. The mascara has been listed at Sephora US since about March 2026. Prada Japan includes both on its Mahogany page.

The limited O03 Mahogany Brick (sold as "Brick Mahogany" in Japan) is a different shade from the permanent B03 Mahogany Hyper Matte lipstick, which Prada has sold since 2024.

What's Inside the Mahogany Palette

• 4 shades: three neutrals plus one accent, according to Nordstrom.
• 4 finishes: hyper matte, satin, metal foil and holographic glitter.
• Swatches: Prada's swatch images show a deep red-brown matte, a white glitter, a pink-gold foil and a darker brown.
• Size: the palette measures 2.9" x 2.9" x 0.74". Shade weights have not been published.

Shades

Prada Japan says Mahogany embodies Miuccia Prada's "Ugly Chic" aesthetic. The brand describes it as the legendary "Prada brown" with a refined red flush added.

• O03 Mahogany Brick: Prada Japan describes it as a warm, brick-tinged terracotta brown with a Saffiano-leather-like matte.
• O103 Spice Mahogany: Prada Japan describes it as a sheer amber brown.

Where to Buy

• US:

- Nordstrom: palette, Hyper Matte lipstick and Soft Matte lipstick.

- Macy's Mahogany Collection: $85 palette, $50 per lipstick.

- Sephora: Mahogany mascara, $35.

- Prada Beauty's US site has "B03 Mahogany Collection Bundle" pages, but their contents and price could not be confirmed.

• UK: Not yet confirmed. Selfridges lists Prada's existing Mahogany eye pencil and Hyper Matte lipstick but not the limited-edition pieces.
• Europe: Not yet confirmed.
• International (Japan): Prada Beauty Japan. In Japan, both lipsticks are currently listed only at Prada Beauty Tokyo and the official online store, in limited quantities.
• Other markets: availability varies by region; more international stockists may be added.

Checked 18 October 2026: The palette and both lipsticks are listed at Nordstrom and in stock at Macy's. The mascara is listed at Sephora US.

What Makes the Mahogany Collection Different?

• One shade, Mahogany, runs across the eyes, lashes and lips.
• Prada Japan calls it the brand's first holiday collection designed as a total look.
• The palette and both lipsticks come in refillable formats.

Other fashion houses have also built Holiday 2026 makeup around a single theme, including Gucci Beauty Holiday 2026, YSL Beauty Holiday 2026 and Burberry Beauty Holiday 2026.

Formula and Packaging

• Dimensions palette: According to Nordstrom, it uses Micro-Pixel pigments in a hybrid creamy-powder texture, is infused with plukenetia volubilis oil and wears for up to 12 hours. The refill uses 75% less packaging than a new palette, and the palette is made in France.
• Monochrome Hyper Matte lipstick: Nordstrom says it uses Micro-Fit technology with bifidus extract and jojoba oil and wears for up to 12 hours. The bullet is refillable.
• Monochrome Soft Matte lipstick: Prada Japan describes it as a skincare-inspired soft matte with a melting feel when layered. It is refillable.
• Pradascope mascara: Prada describes the shade as a deep brown with red undertones, offered as an alternative to black.
• Pradalines eye pencil: Prada Beauty says the pencil is waterproof, smudge-resistant, long-lasting and non-drying.

Sources

• Prada Beauty Instagram
• Prada Beauty Japan: Mahogany Collection
• PR TIMES: Prada Beauty Holiday Collection 2026 press release (Japan)
• Nordstrom: Prada Mahogany Dimensions Refillable Eyeshadow Palette (Limited Edition)
• Macy's: Prada Mahogany Collection
• Sephora: Pradascope Lash Lifting & Lengthening Mascara
• biteki: Prada Beauty Christmas Coffret 2026
• beautyscene: Prada Beauty Mahogany

Fenty Beauty may soon have a new co-owner: Jay-Z's MarcyPen Capital Partners is reportedly close to buying LVMH's 50% stake in Rihanna's brand. Puck first reported the talks on 30 September 2026. None of the parties has confirmed a deal.

Updated 18 October 2026: As of today, no signed deal, price or official statement from LVMH, MarcyPen or Fenty Beauty has been announced.

What Has Been Reported

On Wednesday 30 September 2026, Puck reported that MarcyPen Capital Partners is nearing an agreement to buy LVMH's half of Fenty Beauty. Hypebeast, Dancehall Mag and Yahoo Finance (via TheGrio) relayed the report. A source close to the transaction told Puck the agreement could be signed within the next three to four weeks. No financial terms were disclosed.

Yahoo Finance reports that MarcyPen declined to comment. Hypebeast notes that neither MarcyPen nor Roc Nation executive Jay Brown responded to Puck's request for comment.

What Isn't Confirmed Yet

• Price: No figure has been reported for this deal. Hypebeast, citing XXL, says Fenty Beauty was once valued at more than $2 billion. More recent estimates put it nearer $1 billion. Neither figure has been confirmed for this transaction.
• Signing: The three-to-four-week window that began on 30 September 2026 runs to roughly late October 2026. No signing has been reported.
• Statements: No public statement from LVMH, Fenty Beauty or Rihanna has been reported. LVMH's third-quarter 2026 revenue release on lvmh.com does not mention Fenty Beauty.

How LVMH's Sale Process Got Here

According to Yahoo Finance, Reuters reported in October 2025 that LVMH had begun exploring a sale of its stake and was working with the investment bank Evercore. Sources at the time valued Fenty Beauty at $1 billion to $2 billion. The same reporting said the brand made about $450 million in net sales in 2024.

In June 2026, Beauty Independent reported that MarcyPen had emerged as a strong contender. Cosmetics Business and Yahoo Finance cite that report, which said MarcyPen had evaluated several financing structures and held talks with outside investors.

Rihanna launched Fenty Beauty in 2017 through Kendo Brands, LVMH's beauty incubator. Yahoo Finance notes that the brand's own materials still describe it as a joint venture. According to Vibe, it made $100 million in sales in its first 100 days.

Who Is MarcyPen?

According to Hypebeast, MarcyPen formed in 2024 when Jay-Z's Marcy Venture Partners merged with Pendulum Opportunities, the investment vehicle run by D'Rita and Robbie Robinson.

The firm's links to Rihanna's businesses predate the merger. Marcy Venture Partners took part in Savage X Fenty funding rounds in 2019 and 2022. Co-founder Jay Brown is also credited as a co-founder of both Fenty Beauty and Savage X Fenty.

The personal history goes back further still. Yahoo Finance and Dancehall Mag both note that Jay-Z signed Rihanna to Def Jam Records in 2005.

What It Could Mean for Fenty Beauty

Ownership: If the deal closes as reported, LVMH would exit and Rihanna's half would remain unchanged. Ownership would then split 50/50 between Rihanna and MarcyPen.

Retail: LVMH helped Fenty Beauty scale through Sephora, which it owns. Yahoo Finance points out that an investment firm operates differently from a luxury group. No report has said whether the Sephora relationship would change.

Products and shoppers: No change to products or shoppers has been announced. Launches have continued as normal, most recently the Fenty Beauty Stunna Stix Soft-Glide Matte Lipstick and the Fenty Beauty Holiday Windows Collection 2026.

Industry context: Puck's report came two days after another celebrity-backed brand, The Outset, announced on 28 September 2026 that it was winding down. For more industry updates, see our beauty news page.

Sources

• Hypebeast: JAY-Z's MarcyPen Reportedly Closes In on LVMH's 50% Stake in Rihanna's Fenty Beauty
• Yahoo Finance (TheGrio): Jay-Z-linked firm reportedly nears deal to buy LVMH's stake in Rihanna's Fenty Beauty
• Vibe: Is Jay-Z's MarcyPen Capital Partners Looking to Buy the Ownership Stake in Fenty Beauty?
• Cosmetics Business: MarcyPen Capital Partners reportedly in talks to buy LVMH's stake in Fenty Beauty
• Dancehall Mag: Jay-Z's Firm Reportedly Nears Major Deal With Rihanna's Fenty Beauty
• LVMH: Continued growth in the third quarter of 2026

Too Faced's Chocolate Nudes Limited Edition Eyeshadow Palette is a chocolate-scented palette of 18 matte, satin, metallic and sparkle eyeshadows. It returns as part of the Too Faced Holiday 2026 Collection Revealed with a new, warmer, dessert-inspired colour story. Sephora US lists it at $49 and Sephora Canada at C$66, both as Coming Soon, and Too Faced has not yet announced a release date.

Updated 18 October 2026: Sephora US and Sephora Canada now list the palette as Coming Soon ($49 / C$66). It can't be bought yet, and because it's limited edition, stock can change quickly.

Too Faced's other holiday launches include the Too Faced Makeup Must-Haves Limited Edition Set, a separate limited-edition set from the same season.

When Will the Too Faced Chocolate Nudes Eyeshadow Palette Launch?

Too Faced hasn't announced an official release date for the Chocolate Nudes Eyeshadow Palette. When we checked on 18 October 2026, Sephora US and Sephora Canada listed it as Coming Soon, and both pages showed it as out of stock and not yet purchasable. Ulta Beauty is also expected to sell the palette, but Ulta had no listing as of 18 October 2026. Toofaced.com had no listing on that date either.

Price

• US: $49 at Sephora US
• Canada: C$66 at Sephora Canada
• UK and Europe: Not yet announced

What's Inside

• 18 eyeshadows, each 0.03 oz / 1 g (per Sephora's listing)
• Finishes: matte, satin, metallic and sparkle. Too Faced hasn't given a count per finish.

Chocolate Nudes Shades

The 18 cocoa-inspired shades run from soft nudes to deep browns. They are arranged in three rows. Each shade below has Sephora's descriptor in brackets.

Row 1: Milky Way (matte bone white), Pink Sugar (sparkling light pink), Salted Caramel (cool brown), Whip It Good (metallic white champagne), Brownie Points (neutral medium brown), Warm & Cozy (metallic chocolate brown)

Row 2: I'm The Dessert (metallic chocolate brown), Sprinkles (matte light pink with white/silver reflects), Cinnamon Mocha (mauve cool shimmer), Cocoa Powder (cool light brown), Cookie Dough (golden warm metallic), Hot Fudge (medium warm brown)

Row 3: Coconut Crème (cool light gray), Cherry Frost (metallic red-purple), Cocoa Drizzle (cool medium brown), Nice Buns (cool brown shimmer), Midnight Snack (metallic rose), Espresso Yourself (rich chocolate brown)

The colour story centres on warm neutrals: pinky nudes, caramel neutrals, cinnamon warm tones and espresso deep shades. Cherry Frost and Midnight Snack add red-purple and rose metallics. The palette follows the caramel-apple-themed Too Faced Appley In Love Eyeshadow Palette, another limited-edition, 18-shade Too Faced palette. For other holiday and seasonal launches, see all makeup releases on BeautyTalkClub.

Where to Buy

• US: Sephora US ($49, Coming Soon, currently listed as online only). Ulta Beauty: not yet listed.
• Canada: Sephora Canada (C$66, Coming Soon)
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: Not yet confirmed

Checked 18 October 2026: Coming Soon and out of stock at Sephora US (item 3021128) and Sephora Canada. Not listed at toofaced.com, Ulta Beauty, toofaced.co.uk or Cult Beauty UK.

What Makes the Chocolate Nudes Palette Different?

• This edition has a new, warmer, dessert-inspired colour story.
• It combines four finishes in one palette: matte, satin, metallic and sparkle.
• According to Too Faced, every shadow is scented with the brand's signature cocoa powder infusion.

Formula and Packaging

• Formula: Too Faced describes its Chocolate palette formulas as "buttery-soft, richly pigmented and blendable". According to Sephora's listing, the shadows are free of parabens, phthalates, sulfates SLS & SLES and more, and contain less than one percent synthetic fragrance. Sephora also lists them as cruelty-free and gluten-free.
• Packaging: Sephora calls it "a full-size tin palette". It comes in Too Faced's chocolate-bar-inspired tin compact with holiday packaging.

How to apply: Too Faced suggests priming the lid with Shadow Insurance and defining the crease with a matte shade on a fluffy brush. Then apply a lid shade with a flat brush, or use a fingertip to intensify the shimmers.

Sources

• Too Faced Holiday 2026 product details and imagery
• Sephora US product listing
• Sephora Canada product listing
• Durbin Rock, "Too Faced Holiday Collection 2026" rundown

Painted Mascara is the US makeup brand's first mascara, a waterproof, vegan formula sold in two shades, Black and Brown. Each shade costs $25 (US), and it went on sale at painted.co on 17 October 2026, with both shades in stock. Painted, known for its Create Paints, Blush Duos, Highlighters and Canvas palettes, first sold it early at its first pop-up shop in New York. You can follow the latest mascara launches on our tag page.

Updated 18 October 2026: Painted Mascara is now on sale at painted.co in Black and Brown, with a Black + Brown duo and three bundles with Painted's Blush Duo and Highlighter.

Release Date

Painted Mascara launched on Saturday 17 October 2026 on painted.co, at 2pm PST / 5pm EST in the US and 10pm BST in the UK. In Australia the launch was set for 7am AEST on Sunday 18 October 2026. Before that, Painted sold an early release in person at its first pop-up shop, at 262 Mott St, New York, NY, from 9 to 11 October 2026, with limited supply. The product pages had shown the mascara as "coming soon" with pre-registration until launch.

Price

• US: $25.00 per shade
• UK: £20.00 per shade
• Australia: A$37.00 per shade
• Mascara Duo (Black + Brown): $45 (US, listed down from $50), £36 (UK), A$67 (Australia)
• Bundles (US): Mascara + Highlighter $50, Mascara + Blush $54, Mascara + Blush + Highlighter $80, with the mascara shade chosen at checkout
• Other countries: priced in local currency at checkout on painted.co

Shades

Painted offers two shades of the same mascara:

• Black: Painted describes it as the choice for "a bolder, more defined look."
• Brown: described by the brand as the option "when you want something a little softer." Our guide to brown mascara covers how brown formulas differ from black.

The brand's before-and-after photos show both shades on four models. Its swatches show the wand and the formula.

Where to Buy

Checked 18 October 2026: both shades are in stock on painted.co in the US, UK and Australia. We found no listings at Sephora or Ulta Beauty.

• US: painted.co Mascara ($25, Black or Brown), Mascara Duo — Black + Brown ($45). We found no listings at Sephora, Ulta Beauty or other retailers.
• UK: painted.co (£20; duo £36). We found no UK retailer listings.
• Europe: painted.co ships internationally, with prices in local currency at checkout. We found no retailer listings.
• Other markets: painted.co (Australia A$37; duo A$67). Availability varies by region, and more international stockists may be added.

What Makes the Painted Mascara Different?

• It is Painted's first mascara, joining a lineup built around Create Paints, Blush Duos, Highlighters and Canvas palettes.
• The two shades use different pigments. Black lists iron oxide black (CI 77499), and Brown lists D&C Black 2 (CI 77266, nano).
• The launch was staged, with an in-person early release at Painted's first-ever pop-up shop before the worldwide online drop.

For another recent mascara release, see the Too Faced Holiday 2026 collection, which includes a mascara.

Formula and Packaging

• Painted Mascara in Black: Key ingredients include acrylates copolymer, synthetic beeswax, carnauba wax and iron oxide black. According to Painted, the formula gives "stretched-out, feathery length with clean definition and no clumps." It comes in an 8 g white tube with Painted's brushstroke logo.
• Painted Mascara in Brown: It has the same base of acrylates copolymer, synthetic beeswax and carnauba wax. The brand describes it as smooth and buildable, keeping lashes "lifted, separated." It comes in the same 8 g white tube.

How to Apply

Painted says to start at the lash base and wiggle the wand side to side while sweeping up to the tips. You can build it in light layers and use the wand tip for inner, outer and lower lashes. To remove it, Painted recommends a waterproof eye-makeup remover, wiped away gently without rubbing.

Sources

• Painted, Mascara product page (Black and Brown), checked 18 October 2026
• Painted, Mascara Duo — Black + Brown
• Painted, Instagram launch announcement (9 October 2026)

Adept Cosmetics' Trophy Wife Eyeshadow Palette is a new fall palette of 15 eyeshadows with wealth-themed shade names, including one marble shade. Adept Cosmetics put it on sale on its own website on 16 October 2026 at 9 AM MT for $68. It is now sold out there, and a second preorder is open, shipping by the week of 21 December 2026.

Updated 17 October 2026: The launch listing and a first preorder (opened 16 October, shipping by the week of 9 November) both show as sold out. Adept opened a second preorder at $68 on 17 October.

Release Date

Adept announced the Trophy Wife palette in a "full reveal" on Instagram. It went on sale at adeptcosmetics.com on Friday 16 October 2026 at 9 AM Mountain Time, with orders shipping from Monday 19 October 2026.

• 16 October 2026: about an hour and a half after launch, Adept opened a first preorder, shipping by the week of 9 November 2026. It now shows as sold out, as does the launch listing.
• 17 October 2026: a second preorder opened at $68, shipping by the week of 21 December 2026. Adept says orders that include in-stock items ship together that week.

Price

The Trophy Wife palette costs $68 on adeptcosmetics.com, for the launch listing and both preorders. Monolith Shop lists it in Europe at €79.90.

What's Inside

• 15 pressed eyeshadows in a 5 x 3 layout
• One marble shade. Adept hasn't said which one.
• High-sparkle shimmers. Adept hasn't published a count by finish.
• A built-in mirror with a protective film to remove before use
• Size per pan and total net weight: not stated by Adept

Trophy Wife Eyeshadow Palette Shades

The shade names follow a wealth and luxury theme that matches the palette's name. The descriptions below are based on Adept's official photos, not swatches. They are listed row by row as printed in the pans:

• Diamond Pearl: appears to be an icy lilac-pink sparkle
• Yacht Club: appears to be a silver-taupe glitter
• Summer House: appears to be a pale peach
• Trust Fund: appears to be gold
• Peridot Estate: appears to be an olive-green shimmer
• Silk Peach: appears to be a dusty rose
• Country Club: appears to be a bronze-brown sparkle
• Champagne Wishes: appears to be a rose-gold sparkle
• Private Jet: appears to be a deep plum-brown
• Old Money: appears to be a mauve-taupe sparkle
• Black Card: appears to be a deep espresso
• Offshore Account: appears to be a copper sparkle
• Prenup: appears to be a muted mauve-rose
• Heirloom: appears to be an olive-brown shimmer
• Inheritance: appears to be a warm taupe-brown

The palette lands in the same season as other fall eyeshadow launches. These include the Danessa Myricks Lightwork VIII Freedom Palette and the Natasha Denona Midi Gloom Eyeshadow Palette.

Where to Buy

• US: Adept Cosmetics ($68): sold out at launch; second preorder open, shipping by the week of 21 December 2026. Adept sells direct, and no retailer listings (such as Sephora or Ulta Beauty) have been found.
• UK: No UK retailer. Adeptcosmetics.com lists shipping to the UK. Orders ship from the US and are charged in USD, so import duties and taxes may apply.
• Canada: Adeptcosmetics.com lists shipping to Canada. No Canadian retailer is confirmed.
• Europe: Monolith Shop (€79.90, ships from Germany) lists the palette but it is not available to order. Adeptcosmetics.com also lists shipping to France.
• Other markets: Adeptcosmetics.com lists shipping to China and Hong Kong. No other stockists are confirmed.

Checked 17 October 2026: launch listing and first preorder sold out; second preorder available at $68 on adeptcosmetics.com; Monolith Shop €79.90, not available to order.

What Makes the Trophy Wife Palette Different?

• Rearrangeable pans: According to Adept, the shades can be popped out and rearranged. The back of the palette has push-out holes.
• One-of-a-kind cases: The case is marbled in peach, caramel, brown and white, with "ADEPT COSMETICS" embossed on the lid. The brand says the marbling is handcrafted, so no two palettes look the same.
• A single theme across all 15 names: Every shade name, from Trust Fund to Prenup, refers to money or luxury, in line with the Trophy Wife title.

Formula and Packaging

• Formula: According to Adept's ingredient list, the shadows are free from talc, sunflower oil and parabens. They use two formula bases. The first covers Diamond Pearl, Summer House, Silk Peach, Champagne Wishes, Private Jet, Black Card, Prenup and Inheritance. The second covers the other seven shades. Key ingredients include mica, silica, synthetic fluorphlogopite, calcium aluminum borosilicate, dimethicone and candelilla wax. The brand gives a shelf life of about one year after opening.
• Packaging: Adept says the case is made of over 35% recycled or upcycled plastic, and the mirror protector is 100% upcycled. The brand notes that a UV-coat smell may be noticeable on opening and fades over time. According to Adept, the palette is made in a 100% solar-powered lab in Shanghai with SA 8000, ISO 9001, ISO 22716 and GMP certification.

Adept advises applying the high-sparkle shimmers with your fingers rather than a brush. The brand recommends a good eye primer underneath. It notes that some fallout and creasing will happen with these shimmers, depending on skin type.

For an earlier release from the brand, see our post on the Adept Cosmetics Legend of Ardra Palette, or browse all makeup releases.

Sources

• Adept Cosmetics: Trophy Wife product page and second preorder page (checked 17 October 2026)
• Adept Cosmetics (@adeptcosmetics) Instagram "full reveal" announcement

The IT Chapter Two x Glamlite Collection is a five-piece Pennywise-themed makeup launch with an eight-shade palette, lip kit, gloss, sponge and mirror. Glamlite prices the pieces from $8 to $25, with two bundles at $75 and $82. The collection went on sale on glamlite.com on 16 October 2026 at 10am PT, and on Glamlite's TikTok Shop later that day.

It is the brand's second horror release this season, after the Glamlite The Conjuring & Annabelle Horror Box.

Updated 17 October 2026: The collection is now on sale on glamlite.com. All five pieces and both bundles were in stock at the prices below when we checked.

Release Date

The IT Chapter Two x Glamlite Collection launched on glamlite.com on 16 October 2026 at 10am PT. It then went on sale on Glamlite's TikTok Shop at 12pm PT the same day, during the brand's "Spooky Mega Live". Glamlite announced the launch on Instagram on 15 October 2026. The Balloon Mirror reveal came a day earlier, on 14 October 2026.

Price

Glamlite lists these US prices on glamlite.com:

• IT Chapter Two Palette: $22
• IT Chapter Two Lip Kit: $20
• IT Chapter Two Lipgloss: $10
• IT Chapter Two Sponge: $8
• IT Chapter Two Mirror: $25
• IT Chapter Two 5-Piece Bundle (no PR box): $75
• IT Chapter Two PR Box Bundle (with PR box): $82

Buying the five items one by one would cost $85. The 5-Piece Bundle costs $75 for the same five items. Glamlite has not announced prices for other markets.

What's Inside

• IT Chapter Two Palette: 8 eyeshadows (shades below). Glamlite hasn't published pan sizes.
• IT Chapter Two Lip Kit: 2 items, a red lipstick and a lip liner.
• IT Chapter Two 5-Piece Bundle: the palette, lip kit, lipgloss, sponge and mirror.
• IT Chapter Two PR Box Bundle: the same five items plus the PR box. Glamlite's image shows a holographic silver box with a cracked red Pennywise balloon and "COME HOME" lettering.

Products & Palette Shades

IT Chapter Two Palette. The lid shows Pennywise, a paper boat and "TIME TO FLOAT". The finishes below describe how the shades look in Glamlite's photo, not confirmed formulas. The pan labels read:

• Derry: red glitter
• SS Georgie: yellow matte
• Pennywise: white matte
• Niebolt: deep red matte
• Deadlights: silver glitter
• Losers Club: green-gold shimmer/glitter
• Red Balloon: burgundy matte
• Storm Drain: black with glitter

IT Chapter Two Lip Kit. A red lipstick and a lip liner in a box labelled "PENNYWISE". Glamlite's image says the kit is "Perfect for all skin tones: light, medium & deep".

IT Chapter Two Lipgloss. A glittery red gloss named "Derry". Glamlite's image shows it on bare lips and layered over the Pennywise lip liner.

IT Chapter Two Sponge. A red balloon-shaped beauty sponge.

IT Chapter Two Mirror. This is the IT Chapter Two x Glamlite Balloon Mirror, a red balloon-shaped hand mirror that folds. Its lenticular back flips between "TIME TO FLOAT" and Pennywise.

Where to Buy

• US: Glamlite: palette $22, lip kit $20, gloss $10, sponge $8, mirror $25, bundles $75 and $82; Glamlite TikTok Shop
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; Glamlite has not named retailers outside the US

Checked 17 October 2026, 2pm PT: all seven listings in stock on glamlite.com.

What Makes the IT Chapter Two x Glamlite Collection Different?

• Glamlite calls the Balloon Mirror its "FIRST-EVER FOLDABLE MIRROR". Its earlier horror mirrors include the SAW x Glamlite Billy Blade Mirror and the Halloween II Mask Mirror, each listed at $26 (US).
• The palette shade names refer to IT Chapter Two, including Derry, Niebolt, Losers Club and Storm Drain.
• There are two bundle options: one with the PR box at $82 and one without it at $75.

Formula and Packaging

Glamlite hasn't published ingredient details for the collection. Its images show the packaging:

• Palette: the lid carries Pennywise, a paper boat and "TIME TO FLOAT" artwork.
• Lip Kit: the box is labelled "PENNYWISE".
• Lipgloss: a red-to-black tube with a Pennywise illustration.
• Sponge: a box with a balloon-shaped window.
• Mirror: a folding handle, a lenticular back and a GLAMLITE logo on the glass.

Sources

• Glamlite on Instagram: IT Chapter Two x Glamlite Collection launch announcement (15 October 2026)
• Glamlite on Instagram: IT Chapter Two Balloon Mirror reveal (14 October 2026)
• Glamlite's earlier mirror listings on glamlite.com
• Glamlite IT Chapter Two x Glamlite collection page (checked 17 October 2026)

Jordana Ticia Sunny Stick is a cream bronzer stick with a serum-like, liquid consistency, sold in the same 13 shades as the brand's Bronzer Duo. The UK brand launched Sunny Sticks on 16 October 2026 at 6pm, and they are on sale now at jordanaticia.com for £17 / $24 / €20.95 per shade. It's the latest face launch from Jordana Ticia, following the Jordana Ticia Hearthrob Blusher Duo Collection. More launches are in our makeup section.

Updated 17 October 2026: Sunny Stick has been on sale since 16 October 2026, priced at $24 in the US and €20.95 in Europe. The brand has now published the ingredients.

Release Date

Jordana Ticia announced a launch time of Friday 16 October 2026 at 6pm without stating a time zone, and Sunny Stick went on sale as announced. All 13 shades were already listed on jordanaticia.com from 15 October 2026. The brand says the product was "2 years in the making".

Price

Sunny Stick is sold directly by Jordana Ticia on its regional storefronts:

• UK: £17
• US: $24
• Europe (Ireland, Germany): €20.95
• Poland: 90 zł
• Australia: A$34
• Canada: C$33

In the UK, that is £2 less than the brand's Bronzer Duo, which costs £19 per shade. The Sunny Stick Bundle Builder applies the brand's own bundle pricing, not a code: 10% off 2–3 sticks, 15% off 4–5 sticks and 25% off 6 or more.

Sunny Sticks Shades

According to the brand, Sunny Stick comes in the same 13 shades as the Bronzer Duo. The descriptions come from the brand's shade cards, and the last column is Jordana Ticia's suggested match if you currently use these foundations (MAC / NARS).

The brand's images include:

• official arm swatches of all 13 shades on light and deep skin
• a group campaign photo of models holding the sticks
• six models with different skin tones holding the stick to their cheeks
• all 13 shades swatched across three shade cards
• a deep shade with a swatch smear
• three sticks stacked in deep, medium and light shades

Where to Buy

US

• jordanaticia.com: $24, in stock

UK

• jordanaticia.com: £17, in stock

International

• Europe: jordanaticia.com EU storefront (Ireland, Germany): €20.95
• Poland: jordanaticia.com in złoty: 90 zł
• Australia: jordanaticia.com: A$34
• Canada: jordanaticia.com: C$33
• Other countries: jordanaticia.com international storefront: $24

Checked 17 October 2026: all 13 shades in stock on jordanaticia.com. No retailer listings found.

Other markets: availability varies by region; more international stockists may be added.

What Makes the Sunny Stick Different?

• Format: it is a single cream bronzer in stick form. The Bronzer Duo is a compact holding one cream bronzer and one powder bronzer.
• Finish: the brand calls the Bronzer Duo full-coverage and high-impact. It describes Sunny Stick as dewy, creamy and blendable, with a "just got back from somewhere sunny" finish.
• Shades: it uses the brand's existing 13 bronzer shades rather than a new shade range.

Both products share the same shade range. Sunny Stick drops the powder step and moves from a compact to a stick.

Formula and Packaging

• Formula: according to Jordana Ticia, the serum-like, liquid consistency melts into the skin and sculpts the face with depth and dimension. The brand cites "Glide-Focused Technology", a high-emollient formula for creamy application, and "Soft-Focus Silica", which it says absorbs excess oil for a velvety, soft-focus finish. Key ingredients include isononyl isononanoate, silica, C12-15 alkyl benzoate, kaolin and meadowfoam (Limnanthes alba) seed oil. Colour comes from iron oxides and titanium dioxide. There is no added fragrance.
• Packaging: a translucent pale-yellow tube with the Jordana Ticia logo in orange.

According to jordanaticia.com, all Jordana Ticia products are vegan, cruelty-free and PETA-certified.

How to use: The brand says to glide the stick where the sun naturally hits your face, then blend with fingertips, a brush or a sponge. You can build it up as desired.

Sources

• Jordana Ticia Sunny Stick product pages (UK, US and EU), jordanaticia.com (checked 17 October 2026)
• Sunny Stick Bundle Builder, jordanaticia.com
• Jordana Ticia Bronzer Duo – Golden Hour product page, jordanaticia.com (checked 9 October 2026)
• Jordana Ticia's launch announcement and shade cards, shared on Instagram

The Dolce&Gabbana Everlift Luminizer is an oil-infused soft-halo powder highlighter, now relaunched in three pearl-infused shades instead of one. The three shades cost £57 in the UK and €61 in Germany, France and Italy on Dolce&Gabbana's own online stores, where they were on sale by 16 October 2026. They replace the original single-shade Everlift Luminizer 00 Universal Light.

Updated 17 October 2026: in stock on Dolce&Gabbana UK, Germany, France and Italy; not yet listed in the US.

Dolce&Gabbana's other beauty launch this season is the Dolce&Gabbana Beauty Advent Calendar 2026.

From the same Huda El Mufti campaign, Dolce&Gabbana also introduced the Dolce&Gabbana Everlast Powder Foundation, on sale at Sephora Middle East by 19 October 2026.

When Did the Dolce&Gabbana Everlift Luminizer Launch?

Dolce&Gabbana hasn't announced an official release date. German beauty news first reported the relaunch as released on 16 October 2026. A check on 17 October 2026 found all three shades on sale at Dolce&Gabbana's UK store, where they were marked "NEW IN", and at its German, French and Italian online stores. The new shades were not yet listed on dolcegabbana.com in the US.

Price

All three shades are the same price on Dolce&Gabbana's own sites:

• UK: £57
• Germany, France, Italy: €61
• US: Not yet announced

Shades

The official packshots show three shades:

• 01 Celestial Halo: pale pink-pearl
• 02 Golden Aura: peachy gold
• 03 Bronze Light: warm bronze/copper

According to Dolce&Gabbana's UK site, the three shades "deliver an illuminated and lifted appearance to the skin."

What's new: both versions are Everlift Luminizer powders, but the relaunch replaces the single universal shade with three tinted shades. Dolce&Gabbana's US site and retailers still sell the original 00 Universal Light.

Where to Buy

• US: Not yet confirmed. The new shades aren't listed on Dolce&Gabbana's US site yet, which still sells the original 00 Universal Light ($61).
• UK: Dolce&Gabbana UK, £57 each: 01 Celestial Halo, 02 Golden Aura, 03 Bronze Light. Harrods, Selfridges and Sephora UK: not yet confirmed.
• Europe: Dolce&Gabbana Germany (€61), Dolce&Gabbana France (€61), Dolce&Gabbana Italy (€61). Poland: not yet confirmed, because Douglas Poland and Notino Poland list only 00 Universal Light.
• Other markets: availability varies by region; more international stockists may be added.

Checked 17 October 2026: in stock on Dolce&Gabbana UK, Germany, France and Italy; not yet listed in the US.

What Makes the Everlift Luminizer Different?

• It now comes in three shades, from pink-pearl to bronze, instead of the single 00 Universal Light.
• The format is an oil-infused powder with pearl pigments, which Dolce&Gabbana calls a "soft-halo powder".
• The pan is embossed with the DG Sacred Heart and DG logo.

Formula and Packaging

• Key ingredients: Dolce&Gabbana says raspberry extract is "added to improve skin barrier" and that Italian grapes are "known to boost collagen." The brand also cites a lifting and awakening effect, based on a self-evaluation test, and up to 16 hours of wear, based on a clinical test.
• Packaging: the mirrored compact is topped with the DG Sacred Heart (Devotion heart) emblem and comes with a bespoke flat brush.

For another highlighter that launched this month, see the Haus Labs Glassy Golden Bio-Radiant Glassy Highlighter Balm. The brand's earlier complexion launches include the Dolce & Gabbana Fig Skin Perfector and Bergamot Primer.

How to Apply

The powder can be swept from the cheekbones to the temples and along the jawline and forehead. It can also be worn on the eyelids. Browse more makeup releases.

Sources

• Dolce&Gabbana UK: Everlift Luminizer 01 Celestial Halo
• Dolce&Gabbana Germany, France, Italy and US online stores (checked 17 October 2026)
• Notino Germany and Douglas Poland listings for 00 Universal Light
• Glam-Junkies (German beauty news), release report and Instagram post