Prada Beauty New Releases

Prada Beauty is launching the Prada Lip Jelly in Japan for autumn 2026. It goes on sale early on 25 September 2026 and nationwide on 2 October 2026, at ¥7,700 each. The lip treatment combines the comfort of a balm, the glassy shine of a jelly and a caring effect in one compact. It comes in two versions: a cooling, menthol-infused blue and an intensive moisture formula.

What's New: A Balm That Turns Into Jelly

The Prada Lip Jelly starts as a solid balm. Body heat turns it into a jelly as it is applied. The formula glides on, then forms a protective film that wraps the lips like a lip mask. It is designed to combine a cushiony feel, a glossy shine and treatment benefits.

According to Prada Beauty, the formula contains hyaluronic acid and vitamin E for hydration and soothing care. The brand says its moisturising benefits last up to 24 hours.

The Two Versions

Prada Lip Jelly 01: Cooling Blue

This version is a clear blue with menthol, which gives a cooling sensation on application. According to the brand, it:

• Adds a natural plumpness
• Smooths rough, uneven texture
• Leaves a translucent, glossy shine

Prada Lip Jelly 00: Intensive Moisture

This clear green version is aimed at dry or lined lips. It is a rich, moisturising formula that, according to Prada Beauty, helps vertical lip lines look less visible. The brand says it:

• Helps prevent moisture loss
• Protects the lips' barrier function
• Leaves lips looking plump and smooth

How to Use Prada Lip Jelly

The product can be used in several ways:

• On its own: For a glossy, cared-for finish.
• As a lip base: A thin layer before lipstick smooths texture so colour goes on more evenly.
• As a top coat: Layered over lipstick for a jelly-shine finish. The blue 01 adds a translucent gloss.
• As a night treatment: A generous layer of 00 before bed works like an overnight lip mask.

Tip: Warm the balm briefly with a fingertip or against the lips before spreading. Because the texture changes with body heat, it melts into the jelly more easily.

What the Brand Says

Prada Beauty describes the Lip Jelly as genderless. It comes in a triangular compact that reinterprets Prada's triangle motif and is priced at ¥7,700 in Japan.

Price and Release Date

The Prada Lip Jelly costs ¥7,700 each (Japan price, tax included).

• Early release: 25 September 2026 at Prada Beauty Tokyo and other stores
• Nationwide release in Japan: 2 October 2026

International availability has not yet been announced.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: Prada Beauty Tokyo and other Prada Beauty stores in Japan (¥7,700 each, Japan price), early release from 25 September 2026, nationwide from 2 October 2026

Sources

• Prada Beauty launch information (Japan release dates and price)
• Prada Beauty's Instagram announcement, as reported by PAP Magazine
• Beautyscene report on the Prada Beauty Lip Jelly Treatment

Introducing Refine Blurring Extending Primer by Prada: a face primer that instantly blurs pores, minimizes the appearance of fine lines, and provides smooth, soft skin.

This primer contains an AHA + BHA + LHA acid complex, known for its ability to refine pores over time, as well as panthenol, which keeps skin hydrated.

It also improves makeup adhesion to the skin, extending wear time and controlling shine.

Price: $50

Available now at nordstrom.com.

Explore the latest product from Prada - Reset Rebalancing Setting Powder. This weightless powder provides an instant mattified, soft-focus effect on the skin.

This product features a breathable hybrid texture that minimizes the appearance of pores, extends the wear of your makeup, and controls shine all day long.

The green color becomes transparent on the skin, leaving no white cast. Infused with plant-derived squalene, Prada Reset keeps your skin feeling moisturized over time.

Price: $90

Explore now at nordstrom.com.

Introducing the new Paradoxe Virtual Flower Eau de Parfum from Prada.

This signature scent redefines florality, pushing the boundaries of sensory perception. It's a floral fragrance that captures the ethereal scent of Jasmine as experienced in nature.

This composition features fresh and zesty top notes of Italian Vert de Bergamot, a vibrant floral heart with Jasmine accord and Neroli, and base notes of Musk and Ambrette.

• Key Notes -Jasmine, Neroli, Musk and Ambrette, Vert de Bergamot.

Prices: 10 ml - $35, 30 ml - $98, 50 ml - $165, 90 ml - $135

Available now at prada-beauty.com.

Prada introduces Lip Balm, revolutionizing lip care for a flawless finish.

Infused with the blend of Bifidus extract and jojoba oil, it effortlessly glides on, imparting a hydrating sensation while deeply moisturizing and reinforcing the protective barrier.

The formula dries to a matte finish, creating an ideal canvas for your favorite lipstick.

Available in three versatile shades - Guava, Maple and Noisette.

Price: $43

Discover now on selfridges.com.

Discover Prada's latest launch - four new shades of Monochrome Hyper Matte. Experience vibrant, long-lasting color with a single stroke and a lightweight matte finish.

Micro-Fit™ Technology ensures a silky glide, seamlessly adhering to the lips for a weightless sensation throughout the day. Infused with bifidus extract and jojoba oil, this lipstick elevates the quality of your lips.

Opt for a sustainable choice by reloading your case with a specially crafted Prada refill, promoting responsible resource usage.

When opting for a refill, you contribute to a 76% reduction in packaging compared to purchasing a new lipstick.

Price: $50

Discover the collection now at prada-beauty.com.

Prada has just released its new Monochrome Soft Matte Lipstick. This thrilling product brings a whole new perspective to matte finishes, presenting something genuinely exceptional.

With buildable coverage, each of the 6 shades in the collection features a white base and only three additional pigments, drawing inspiration from the luminosity and lightness of Prada's iconic nylon fabric.

Balm Lip Oil Optimizing Care - the ultimate lip care solution! This multitasking

formula is designed to do it all - from smoothing and moisturizing your lips to strengthening their delicate skin barrier, all while providing up to 24 hours of pure comfort.

Enriched with the goodness of bifidus extract and jojoba oil, this lip oil optimizes your lip health, ensuring they stay soft and supple. Despite its nourishing benefits, it leaves behind a beautiful matte finish that's effortless to wear.

Price: $42

Don't miss the chance to try out these special and innovative products. Available now at harrods.com. 

Prada Beauty launched its first-ever makeup line in summer 2023, alongside a revived skincare range. It went on sale at Harrods and Selfridges in the UK and on prada-beauty.com from August 1, 2023. The launch covered lipsticks, eyeshadow palettes, a foundation, a tinted lip balm, brushes and a three-step skincare routine, most of it in refillable packaging.

What Was in the Prada Beauty Makeup Launch?

• Monochrome lipsticks: 26 shades in total, split into two all-matte formulas. Hyper Matte is embossed with a Saffiano leather texture and Soft Matte with Prada's Re-Nylon texture. Each has 13 shades, per Grazia's launch review.
• Dimensions eyeshadow palettes: six palettes, each inspired by a Prada archive print. Every palette pairs three fairly neutral shades with one bold accent (canary yellow, red or purple, for example) across satin, soft matte, hyper matte and "meta foil" finishes.
• Reveal Skin Optimizing Foundation: 33 shades with what Prada calls IRL (In-Real-Life) micro-filter technology for a soft-focus, demi-matte finish, plus niacinamide and vitamin E.
• Lip balm in Prada's signature mint green, and an edit of ten brushes and tools.

Correction: our original 2023 post said each palette held three shades and that there were 13 lipsticks. Launch coverage from The Glossary and Grazia shows four shades per palette and 26 lipsticks (13 per formula).

What Is Prada Augmented Skin?

The skincare side has three products meant for day and night use: The Cleanser & Makeup Remover (£85), The Serum – Face & Eye (£315) and The Cream – Day & Night (£275). Prada says they are built on "Adapto.gn Smart Technology", a complex of adaptogens from 15 rare plants, combined with proxylane, hyaluronic acid, vitamin CG and ceramides. Grazia reports the cream contains 18% proxylane, 2% vitamin CG and 0.2% ceramides.

How Was the Collection Designed?

Alexander built the shade range with digital artist Ines Alpha, testing colors on Prada avatars in many skin tones. According to The Glossary, the team also drew on Prada's archive of 27,000 fabrics and prints. Most packaging is refillable. Prada says the Augmented Skin Cream refill uses 86% less packaging than buying a new jar.

What We Can and Can't Confirm

Confirmed: the product line-up, shade counts, UK launch prices and the August 1, 2023 date for prada-beauty.com.

Not confirmed: current US pricing and which launch shades are still sold. Prada's beauty site blocked our automated check on September 25, 2026.

Our take: Prada launched with a tight edit rather than a huge range. It went all-matte on lipstick and chose 33 foundation shades where competitors push past 50. The palettes, with one "ugly-chic" accent per quad, are the most distinctive part of the launch.

September 25, 2026 update: we rewrote this post with corrected product counts and launch pricing from UK launch coverage.

Have you tried Prada Beauty? Tell us which product you'd start with in the comments.