Rare Beauty's Delena: Soft Pinch Blush Bundle is a limited-edition set of two Soft Pinch Liquid Blush shades, Hope and Virtue, plus a free blush brush. The bundle costs $50 (US) and went on sale at rarebeauty.com on 28 October 2026. Rare Beauty says it marks the friendship of founder Selena Gomez and Demi Lovato, with each star's go-to blush shade included.
The bundle arrives in the same season as the Rare Beauty Holiday 2026 Gift Sets, the brand's wider holiday collection.
Updated 28 October 2026: in stock at rarebeauty.com (US only). Because it's limited edition, stock can change quickly.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Rare Beauty |
| Product | Delena: Soft Pinch Blush Bundle |
| Release date | 28 October 2026 (announced by Rare Beauty; on sale at rarebeauty.com) |
| Price | $50 (US) |
| Availability | RareBeauty.com and U.S. exclusive |
| Value if bought separately | $76 ($25 + $25 blushes + $26 brush, US) |
| Contents | 2 full-size liquid blushes, 1 blush brush |
| Shades | Hope (nude mauve), Virtue (beige peach) |
| Finish | Dewy |
| Edition | Limited edition |
Release Date
The Delena: Soft Pinch Blush Bundle launched on 28 October 2026, the day Rare Beauty announced it on Instagram as "out now at rarebeauty.com". It went on sale at rarebeauty.com the same day, for U.S. customers only.
Price
The bundle costs $50 (US). Rare Beauty sells each Soft Pinch Liquid Blush for $25 and the Soft Pinch Blush Brush for $26, so buying the three items one by one would cost $76. The brand says the bundle discount can't be combined with other promotional offers. No UK or European price has been announced, because the bundle is listed as a U.S. exclusive.
What's Inside
Rare Beauty lists three items in the bundle:
- Soft Pinch Liquid Blush in Hope, full-size, labelled "Selena's shade"
- Soft Pinch Liquid Blush in Virtue, full-size, labelled "Demi's shade"
- Soft Pinch Blush Brush, free in the bundle ($26 value)
The bundle page doesn't list product sizes.
Shades
- Hope is a nude mauve with a dewy finish. Rare Beauty says Selena Gomez wears it.
- Virtue is a beige peach with a dewy finish. Rare Beauty says Demi Lovato wears it.
Neither shade is new. Both are existing core shades in the 16-shade Soft Pinch Liquid Blush range. The limited-edition pairing, the Delena campaign and the free brush are what's new.
This set is not to be confused with the Soft Pinch Liquid Blush Duo ($40 on rarebeauty.com). That duo celebrates five years of Selena's Rare album and pairs Happy (cool pink) with a set-exclusive shade, Souvenir (deep tea rose).
Where to Buy
- US: Rare Beauty ($50). Rare Beauty currently lists the bundle as a RareBeauty.com and U.S. exclusive.
- UK: Not available. Rare Beauty lists the bundle as a U.S. exclusive. Hope and Virtue are sold separately.
- Canada: Not available; U.S. exclusive per Rare Beauty.
- Europe: Not available; U.S. exclusive per Rare Beauty.
- Other markets: Not available; U.S. exclusive per Rare Beauty.
Checked 28 October 2026: in stock at rarebeauty.com (US).
What Makes the Delena: Soft Pinch Blush Bundle Different?
- Shade story: each blush is tied to one friend, with Hope labelled as Selena's shade and Virtue as Demi's.
- Campaign: Rare Beauty's images show Selena Gomez and Demi Lovato in princess-style ball gowns and tiaras. The caption opens "Once a Princess, always a Princess".
- Brush included: the Soft Pinch Blush Brush comes free in the bundle, unlike the Soft Pinch Liquid Blush Duo.
For more of the brand's holiday releases, see the Rare Beauty x BÉIS Holiday 2026 Limitless Collection. Another recent liquid blush launch is the SHEGLAM Squeeze & Dot Shimmer Blush Paint.
Formula and Packaging
- Soft Pinch Liquid Blush: Rare Beauty describes it as a weightless liquid that gives high-impact colour "with just one dot". The brand says it blends seamlessly and lasts up to 12 hours. According to Rare Beauty, it contains the brand's Botanical Blend of lotus, gardenia and white water lily "to help soothe, calm, and nourish skin."
- Soft Pinch Blush Brush: the brand calls it "a feathery soft blush brush" for blending pigment-rich liquids and creams to a diffused finish.
Rare Beauty also says 1% of its annual sales supports the Rare Impact Fund.
How Rare Beauty says to apply it: wipe excess product off the applicator, place one or two dots on each cheek, then blend with the Soft Pinch Blush Brush or pat in with your fingertips.
Sources
- Rare Beauty: Delena: Soft Pinch Blush Bundle product page (price, contents and stock checked 28 October 2026)
- Rare Beauty on Instagram (@rarebeauty), launch announcement, 28 October 2026
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