Sarah Creal Eyes Up Creamy Kajal Eyeliner in Speakeasy Plum is a new cool velvet plum shade with violet pearl in the brand's waterproof kajal pencil. It costs $35 (US) and goes on sale at Sarah Creal Beauty on 30 October 2026, becoming the 14th shade of the eyeliner from Sarah Creal.
Updated 23 October 2026: Speakeasy Plum is not yet shown in the shade selector on sarahcrealbeauty.com, which currently lists 13 shades.
Speakeasy Plum follows this autumn's earlier new shade, the Sarah Creal Eyes Up Creamy Kajal Liner in Cairo, a cool, smoky gold with bronze pearl added in early October 2026.
Quick Facts
| Detail | Info |
|---|---|
| Brand | Sarah Creal |
| Product | Eyes Up 24HR Waterproof Creamy Kajal Eyeliner |
| Release date | 30 October 2026 |
| Price | $35 (US) |
| Availability | Sarah Creal Beauty (US) |
| New shade | Speakeasy Plum |
| Finish | Shimmer (violet pearl) |
| Shade count | 14 including Speakeasy Plum |
| Format | Pencil with built-in tapered blending brush |
When Does Sarah Creal Speakeasy Plum Launch?
Speakeasy Plum goes on sale on 30 October 2026 at sarahcrealbeauty.com. As of 23 October 2026, the brand's product page lists 13 shades, and Speakeasy Plum will be added as the 14th.
Price
Speakeasy Plum costs $35 (US), the same price as every other Eyes Up shade on the Sarah Creal Beauty site. The Sharpener, which the brand says is "engineered to fit Eyes Up", is sold separately for $5. UK and international prices have not been announced.
The Speakeasy Plum Shade
Sarah Creal describes Speakeasy Plum as "a cool velvet plum with violet pearl". The brand's shade card shows a deep aubergine-plum with fine violet shimmer. In the brand's before-and-after images, Speakeasy Plum is smudged along the upper lash line on two models: a soft smoked plum line on a model with green eyes, and a sharper winged line on a model with brown eyes.
It joins existing Eyes Up shades including Jet Black, Everyday Taupe, Copper, Bronzy, Rich Cocoa, Golden, Twilight Smoke, Rose Bronze, Jungle, Maritime, Everyday Matte Bronze, Grey Area and Cairo.
Cairo vs Speakeasy Plum
| Detail | Cairo | Speakeasy Plum |
|---|---|---|
| Added | Early October 2026 | 30 October 2026 |
| Price | $35 (US) | $35 (US) |
| Brand description | Cool, smoky gold with bronze pearl | Cool velvet plum with violet pearl |
| Finish | Shimmer | Shimmer |
Both shades use the same Eyes Up formula and pencil at the same price. Speakeasy Plum moves from Cairo's gold-bronze tone to a plum base with violet pearl.
Where to Buy
- US: Sarah Creal Beauty ($35), from 30 October 2026. The brand offers free US shipping on orders over $50.
- UK: Not yet confirmed. Sarah Creal Beauty says it currently ships to the US only.
- International: Not yet confirmed.
- Other markets: Availability varies by region. The brand currently ships to the US only.
Checked 23 October 2026: Speakeasy Plum is not yet listed on sarahcrealbeauty.com. The shade selector shows 13 shades.
What Makes the Eyes Up Creamy Kajal Eyeliner Different?
- Founder Sarah Creal says she created Eyes Up "specifically for eyes over 40", to adapt to hooded lids and to hold up under richer skincare routines.
- The pencil has a built-in tapered blending brush on the other end, which the brand calls a "custom designed tapered brush for precision blending".
- Speakeasy Plum is a cool-toned plum with violet pearl, added to a shade selector that currently lists 13 shades.
Formula and Packaging
- Wear: According to Sarah Creal, a cross-linked polymer gives 24-hour wear that is waterproof, smudge-proof and transfer-proof.
- Comfort: The brand says allantoin comforts sensitive eyes, ceramides moisturise and protect, and a cream-gel matrix gives a smooth, even glide.
- Safety claims: Sarah Creal says Eyes Up is ophthalmologist-tested and safe for the waterline, sensitive eyes and contact lens wearers.
- Credentials: According to the brand, the formula is vegan, gluten-free, fragrance-free, hypoallergenic and Leaping Bunny certified cruelty-free.
- Survey: In a brand survey of 30 female volunteers with sensitive eyes, 94% said it performs better than their current liner and 91% said it is the best eyeliner they have ever tried.
For other new eye pencils this season, see the ZOEVA Velvet Love Eyeliner Pencil Metallic Truffle and the Anastasia Beverly Hills Dramaline Gel Eyeliner Pencil.
How to Apply
Sarah Creal advises tracing the lash line or waterline, then blending and shaping with the tapered brush before the formula sets. For a smoky eye, the brand suggests starting with the deepest of two or three shades along the lash line, then layering and blending the others on top.
Sources
- Sarah Creal Beauty product page: Eyes Up 24HR Waterproof Creamy Kajal Eyeliner
- Sarah Creal official shade images (Speakeasy Plum shade card and before/after images)
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