If you've quietly retired your eyeliner because it smudges, transfers or settles into fine lines, Sarah Creal has a new reason to try again. The brand has added Cairo to its Eyes Up Creamy Kajal Longwear Liner range. It's a cool, smoky gold with bronze pearl in a shimmer finish, and it's available now.
What's New: Meet Cairo
Cairo is a cool, smoky gold with bronze pearl. It's a metallic that leans sophisticated rather than brassy. The cooler gold base keeps it from looking too warm, and the bronze pearl adds dimension that catches the light when you blink. Linda, the face of the campaign, wears it, and it works for both a polished daytime wash and a softly glowing evening look.
Why the Eyes Up Creamy Kajal Liner Stands Out
Founder Sarah Creal designed Eyes Up specifically for eyes over 40. It accounts for hooded lids and the rich eye creams and concealers that tend to break down ordinary liners. Here's what the formula offers:
- 24-hour, smudge-proof, transfer-proof and waterproof wear. This was confirmed in a clinical evaluation of 34 volunteers aged 40 to 65.
- Cream-Gel Matrix technology glides smoothly over fine lines without tugging or skipping.
- A cross-linked polymer flexes with your expressions, so the colour won't crease, even on hooded lids.
- Allantoin calms and soothes delicate skin around the eye.
- Ceramides help moisturise and protect thinning under-eye skin.
- Ophthalmologist tested, and safe for the waterline, contact lens wearers and sensitive eyes.
- Vegan, gluten-free, fragrance-free, hypoallergenic and Leaping Bunny certified cruelty-free.
The consumer results are just as convincing. In a two-week survey of 30 women with sensitive eyes, 100% found it easy to apply and blend, 94% said it outperforms their current liner, and 91% called it the best eyeliner they've ever tried.
How to Wear Cairo
- Trace along your upper lash line or waterline.
- Blend with the included tapered brush. You have a little play time before the formula sets.
- Set it and forget it. Once it sets, it stays put until you remove it with makeup remover.
Pro tip: You can build a full smoky eye using only Eyes Up. Choose 2–3 complementary shades and apply the deepest one along the lash line, then layer the lighter shades over it, blending after each. Try Cairo with Twilight Smoke or Grey Area underneath for a cool-toned metallic smoke. For a warmer, glowy finish, pair it with Rich Cocoa.
The Full Eyes Up Shades Lineup
Cairo joins a versatile range of shades:
- Jet Black
- Everyday Taupe
- Copper
- Bronzy
- Rich Cocoa
- Golden
- Twilight Smoke
- Rose Bronze
- Jungle
- Maritime
- Everyday Matte Bronze
- Grey Area
Price and Shipping
The Eyes Up liner costs $35 and comes with a blending brush. US orders over $50 ship free, and if you order three or more items you'll get the brand's signature pouch as a gift.
Where to Buy
- US: Sarah Creal Beauty ($35)
- UK: Not yet confirmed
- International: Not yet confirmed
The Verdict
Cairo is an easy, elegant way to add some shimmer to your eyes. It suits anyone who wants a gold liner that actually lasts, especially if hooded lids or sensitive eyes have made eyeliner frustrating in the past.
