florence by mills' High Note Length + Lift Tubing Mascara is a lightweight tubing mascara with a dual-sided hybrid brush and shea butter. It costs $18.00 for 0.3 oz and is listed at Ulta Beauty in the US, where it was on sale by 15 October 2026. florence by mills was founded by Millie Bobby Brown.
For an earlier florence by mills makeup launch, see our post on the florence by mills Cheeky Pop Blush Sticks.
Updated 15 October 2026: In stock online at Ulta Beauty (US). It is not listed on florencebymills.com.
Quick Facts
| Detail | Info |
|---|---|
| Brand | florence by mills |
| Product | High Note Length + Lift Tubing Mascara |
| Release date | On sale at Ulta Beauty (US) by 15 October 2026 (official launch date not announced) |
| Price | $18.00 (US) |
| Availability | Ulta Beauty online (US); pickup unavailable |
| Shade | Black |
| Size | 0.3 oz |
| Brush | Dual-sided hybrid brush |
| Key ingredients | Shea butter, vitamin B5, hyaluronic acid |
| Ulta highlights | Clean Ingredients, Vegan |
When Did the florence by mills High Note Mascara Launch?
florence by mills hasn't announced an official release date for the High Note Length + Lift Tubing Mascara. By 15 October 2026, the Ulta Beauty product page listed it as "New" and in stock and ready to ship online. The page showed one customer review at that point.
Price
The mascara costs $18.00 (US) for 0.3 oz at Ulta Beauty. Neither the brand nor any retailer has announced UK, European or other international pricing.
Shades
Ulta lists one shade, black. The formula includes iron oxides (CI 77499), and no other shades are listed.
Where to Buy
- US: Ulta Beauty ($18.00). Ulta currently lists it as "Only at Ulta."
- UK: Not yet confirmed
- Europe: Not yet confirmed
- Other markets: Availability varies by region, and more international stockists may be added.
Checked 15 October 2026: In stock online at Ulta Beauty, with pickup unavailable. Not listed on florencebymills.com.
What Makes the High Note Length + Lift Tubing Mascara Different?
- Tubing formula: According to the brand, it releases with warm water, so no makeup remover is needed.
- Two-sided hybrid brush: One side is a fluffy bristle side for length. The other is a molded side for lift and definition.
- Retail channel: It launched through Ulta Beauty rather than florence by mills' own site, where it isn't currently listed.
For other recent mascara launches, see the Painted Mascara and the DIBS Beauty Burgundy Double Standard Primer & Mascara Duo.
Formula and Packaging
- High Note Length + Lift Tubing Mascara: The brand says it contains shea butter, vitamin B5 (panthenol) and hyaluronic acid (sodium hyaluronate) to help nourish and condition lashes. florence by mills describes the formula as ultra-lightweight and easy to layer. According to the brand, it is "clinically proven to extend the length of lashes." Ulta tags it Clean Ingredients and Vegan.
How to Apply
florence by mills recommends a two-step application. First, use the fluffy bristle side to layer on lightweight, feathery length. Then use the molded side to lift and define lashes from corner to corner. To remove it, the brand says to splash with warm water.
Browse more makeup releases on BeautyTalkClub.
Sources
- Ulta Beauty product page, item 2663775 (checked 15 October 2026)
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