Chanel 31 Le Rouge Lip Balm: Shades, Price & Release Date

Chanel 31 Le Rouge Lip Balm is a tinted lip balm in five shades, Nos. 25 to 29, and the third format of Chanel's 31 Le Rouge line after the satin and matte lipsticks. It costs £145 in the UK and €170 in France for 3.3 g, with an €85 refill, and is on sale on Chanel's UK and French sites.

Updated 20 October 2026: Chanel has now launched the balm officially, under the name 31 LE ROUGE Lip Balm (Baume à Lèvres in France), not "Supreme Lip" as first reported. We've added the official shade names, UK and French prices, the refill and Chanel's formula claims.

Chanel 31 Le Rouge Lip Balm Quick Facts

When Did the Chanel 31 Le Rouge Lip Balm Launch?

Chanel hasn't published an exact launch day. The balm was first reported for October 2026, and on 20 October 2026 it was on sale on Chanel's UK and French sites. Chanel's US site has a 31 Le Rouge Lip Balm page, but we couldn't confirm a US price. It arrives in the same month as the Chanel Holiday 2026 Makeup Collection, Chanel Winter Village.

How Much Is Chanel 31 Le Rouge Lip Balm?

The balm costs £145 in the UK and €170 in France for 3.3 g. In France, a refill costs €85. A US price isn't confirmed yet.

What Are the Chanel 31 Le Rouge Lip Balm Shades?

Chanel lists five shades. Each is labelled "Exclusivité" on its French site. The descriptions are Chanel's.

Early reports gave No. 25 as "Le Beige de Chanel" and No. 29 as "Le Gulna". Chanel's official names are Le Beige and Le Grenat.

Where to Buy

• US: Not yet confirmed. Chanel's 31 Le Rouge Lip Balm page is live, but we couldn't confirm a price.
• UK: Chanel UK (£145)
• Europe: Chanel France (€170; refill €85)
• Other markets: availability varies by region; Chanel says 31 Le Rouge is sold in its most emblematic boutiques.

Checked 20 October 2026: listed with an add-to-bag button on chanel.com UK and France.

What Makes the Chanel 31 Le Rouge Lip Balm Different?

• It is the balm version of 31 Le Rouge. According to Chanel, it leaves a smoothing veil of colour with a natural shine and buildable coverage.
• The shades are numbered 25 to 29. Chanel's site lists 31 Le Rouge lipstick shades under the same system, such as No. 20, No. 21 and No. 23.
• It comes in the line's faceted glass case and can be refilled (€85 refill in France).

Formula and Packaging

Formula: According to Chanel, the formula is built around gardenia-infused oil, from flowers hand-picked in Chanel's gardens at Gaujacq, which it says keeps lips moisturised. Chanel says maracuja oil helps smooth and firm the lips over time, and that the fine, coating texture leaves a transparent film that doesn't migrate past the lip line.

Link to 31 Le Rouge: The name and shade numbering tie the balm to Chanel's existing 31 Le Rouge lipstick line. According to Chanel, 31 Le Rouge is "a lipstick as well as a plumping, smoothing and moisturizing product," and its page lists satin and matte versions.

Packaging: According to Chanel, each 31 Le Rouge lipstick comes in a faceted square case recalling the mirrors that line the Art Deco staircase at 31 rue Cambon. The case in the promo images follows that faceted design.

Chanel says 31 Le Rouge now comes in three formats: matte, satin and balm.

For other launches, see all makeup releases on BeautyTalkClub.

We will add the US price once Chanel lists it.

Sources

• Chanel 31 Le Rouge (official US site), for packaging, formula and line details
• Chanel makeup (official US site)
• Chanel France: 31 LE ROUGE Baume à Lèvres (shades, price, formula; read 20 October 2026)
• Chanel UK: 31 LE ROUGE Lip Balm (UK price)
• Promo images first shared by an Instagram beauty creator