Makeup News & New Releases

Explore the latest addition to MERIT's Signature Lip Lightweight Lipstick collection. Introducing Ginger, a soft peach shade inspired by your favorite blush.

It features the same hydrating balm-meets-lipstick formula you adore. Wear it alone for a touch of peachy-pink color, or combine it with your blush for a monochromatic look.

This lipstick delivers sheer satin-finish color without the weight of traditional lipstick.

The color is lightweight and buildable, allowing you to layer for intensified color.

Infused with squalane and sunflower seed oil, it provides lasting moisture. Additionally, papain enzyme soothes lips, while vitamin C helps diminish the appearance of fine lines.

Price: $26

Available now on meritbeauty.com.

Iconic London introduces the new Blurring Blush Cream to Powder Lip and Cheek Stick.

This buttery soft blush offer a velvet matte finish, providing a blurred satin-skin look.

The lightweight cream-to-powder formula effortlessly blends into the skin, perfect for layering under or over your preferred base products, and ensures long-lasting wear.

Moreover, this formula is infused with lightweight yet moisturizing avocado oil and visibly texture-refining African yellow wood bark extract, ensuring a velvety-soft feel.

Available in 3 shades, this versatile stick is ideal for effortless on-the-go application. Experiment with the colors that best suit you, or mix to create your own custom shade!

Price: $26

Get yours now on us.iconiclondoninc.com.

Discover the new Tanning Compact Foundation SPF 10 from Shiseido. This foundation provides a golden finish, with a high-quality formula that resists sweat and sebum.

Enriched with NatureSurge Complex, it enhances your skincare routine by protecting the skin from the harmful effects of urban fine dust, revealing natural luminosity and vitality.

Profense CEL technology helps prevent skin damage that causes wrinkles and uneven skin tone. This foundation is refillable, non-comedogenic, and dermatologically tested.

Benefit from the conditioning, plumping, and smoothing properties of safflower extract blend, combined with the hydrating power of bio-hyaluronic acid. Available in 3 shades.

Coming soon to shiseido.com.

Meet the latest release from Pat McGrath - Dramatique Mega Lip Pencil. Whether you're aiming for a soft, blurred look or a bold, surreal design, this lip pencil has you covered.

Combining the performance of a lipstick with the convenience of a pencil, its slim tip lets you define, shade, and shape your lips or experiment with boundary-pushing designs.

Available in 12 shades, this versatile and easy-to-use pencil makes a statement with each color, whether worn alone or blended to create dynamic, multi-dimensional looks.

Despite its weightless feel, the long-lasting, non-drying formula ensures luxurious comfort while delivering opulently bold color with a lush, matte finish.

Price: $29

Starting May 31, find it on patmcgrath.com.

Get ready to explore Alter Ego's latest reveal - Mystique Eyeshadow Palette.

With 15 bold and vibrant shades, it promises to transport your look into a tropical fantasy.

Available starting May 23rd on shopalterego.com.

Express yourself with the latest release from Profusion - Mini Essential 5 Shade Palettes!

Offering universally flattering matte, satin, and mousse shadow finishes, these palettes promise endless options. With a long-wearing formula, your makeup stays flawless.

Feel the velvety smooth application of these shadows, free from creases, as they seamlessly blend and build, enabling you to effortlessly attain your desired look.

Infused with Vitamin A & E and housed in sustainable packaging made from 100% recyclable PET material, these palettes are both eco-friendly and fully recyclable.

Price: $6

Explore now on profusioncosmetics.com.

Benefit introduces the latest shade of WANDERful World Silky-Soft Powder Blush Mini. Willa is a soft neutral-rose shade that delivers an instant, natural-looking flush.

The blush features a silky-soft, buildable, ultra-fine, and blendable formula that feels weightless on your skin, delivering a soft-focus, airbrushed effect.

Designed to be sweatproof, humidity-proof, smudgeproof, and non-comedogenic, its translucent base ensures immediate color payoff without any white cast.

Price: $18

Shop now on sephora.com and ulta.com.