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Makeup News & New Releases

Latest Makeup releases

Wet n Wild x Scooby Doo Collection
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Wet n Wild x Scooby Doo Collection

The Scooby Doo x Wet n Wild makeup collection arrives just in time for Scoobtober!

From a captivating eyeshadow palette to a stunning range of lip colors, there's something here for everyone.


Wet n Wild x Scooby Doo Collection


  • Glow In The Dark Mystery Machine Makeup Bag
  • Eye Palette
  • Glow in The Dark Brush Set
  • Nail Polish Trio
  • Eyeliners



  • Hand Mirror
  • Glow In The Dark Sponge
  • Mini Shimmer Palette with Brush
  • Glow In The Dark Eye/Face Sticks


Scooby Doo Collection is set to make its debut on wetnwildbeauty.com, promising to infuse your beauty routine with a delightful dash of adventure and fun!

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KVD BEAUTY Surreal Bloom Collection
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KVD BEAUTY Surreal Bloom Collection

They enter KVD's garden, where dreamy botanicals and the human form flow as one. The NEW Surreal Bloom Collection is introduced, featuring artwork by Rocío Montoya.

  • Surreal Bloom Metallic Vegan Eyeshadow Palette ($28) - fusion of six otherworldly metallic vegan eyeshadows enclosed in a reusable, limited-edition tin palette.


KVD BEAUTY Surreal Bloom Collection


  • Queen of Poisons Liquid Lipstick + Lip Liner Duo ($28) - complete set that combines a full-size liquid lipstick and a lip liner.
  • Strange Garden Everlasting Hyperlight Liquid Lipstick Vault ($249) - exclusive collection boasting 16 shades of Everlasting Hyperlight Liquid Lipstick housed in a reusable vanity organizer.



  • Tattoo Duo Waterproof Eyeliner Set ($29) - full-size waterproof eyeliner ensemble features our best-selling liquid Tattoo Liner and the ultra-smooth Tattoo Pencil Liner, both in the deep-space shade of Trooper Black.


Don't miss your chance to own these extraordinary creations, available now at kvdveganbeauty.com.

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HERMÈS BEAUTY Eye Collection
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HERMÈS BEAUTY Eye Collection

HERMÈS BEAUTY introduces its first Eye Collection, a fusion of luxury and artistry.


  • Ombre d'Hermès Palette Quateur - four-color eyeshadow palettes, designed by Pierre Hardi, featuring unique geometric arrangements and a round case with a built-in mirror. It comes with a special canvas pouch and a lacquered wooden brush.


HERMÈS BEAUTY Eye Collection


  • Tres de Hermes - mascara in six standout shades, known for their easy removal with hot water and lash care properties. The "H"-shaped brush ensures precise application.



  • The collection also includes essential eye makeup tools: lacquered wooden eyelash and eyebrow brushes, eyeshadow brushes, and eyeliner brushes.


Stay tuned for the highly anticipated launch of the Collection on October 18, 2023, bringing together elegance and innovation in the world of beauty.


Credit to wz__beauty for sharing pictures and information.

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Stila Cosmetics 7 NEW Shades of Plumping Lip Glaze
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Stila Cosmetics 7 NEW Shades of Plumping Lip Glaze

Stila Cosmetics has introduced an array of 7 NEW autumn Shades of Plumping Lip Glaze, each exuding a neutral allure. These fresh shades include: Honey, Toffee, Brown Sugar, Cinnamon, Maple, Hazelnut, and Chestnut.


Stila Cosmetics 7 NEW Shades of Plumping Lip Glaze


These lip formulas deliver a lustrous finish that both plumps and moisturizes, resulting in beautifully full and supple lips. Enhanced with vibrant bursts of glaze, they provide the ideal infusion of color and shine, elevating the overall appeal of your lips.



Enriched with hydrating agents and lip-plumping components, these glazes provide an additional boost to your pout. With consistent use, your lips become more deeply moisturized and noticeably smoother.


Price: $24

Available now on stilacosmetics.com.

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Makeup Revolution Willy Wonka & The Chocolate Factory Collection
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Makeup Revolution Willy Wonka & The Chocolate Factory Collection

Introducing the delectable Willy Wonka & The Chocolate Factory Collection by Makeup Revolution! ? The new collection boasts 13 sweetly-scented products, including rich and creamy shadows, chocolate-infused lip shades, and candy-colored bath fizzers. ?


Makeup Revolution Willy Wonka & The Chocolate Factory Collection


  • Golden Ticket Palette - $18.30
  • Chocolate Lipstick - $7.31
  • Lip Balm - $7.31
  • Good Egg / Bad Egg Highlighter - $10.97
  • Chocolate Bubble Bath - $10.97
  • Makeup Bag - $10.97
  • Blueberry Lip Balm - $7.31



  • Blusher - $10.97
  • Wonka Lip Gloss - $7.31
  • Mike Teavee Lip Gloss - $7.31
  • Brat Lip Gloss - $7.31
  • Everlasting Gobstopper Fizzer - $7.31
  • 12 Days Advent Calendar - $54.93


Shop now on revolutionbeauty.com. Get ready to embark on a sweet adventure with these delightful treats! ?✨

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Fenty Beauty Match Stix Color-Adaptive Cheek + Lip Stick: Strawberry Pop, Price & How It Works
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Fenty Beauty Match Stix Color-Adaptive Cheek + Lip Stick: Strawberry Pop, Price & How It Works

Fenty Beauty Match Stix Color-Adaptive Cheek + Lip Stick in Strawberry Pop

Fenty Beauty's Match Stix Color-Adaptive Cheek + Lip Stick is a single-shade gel stick, Strawberry Pop, that the brand says shifts to a rosy color based on your skin's chemistry. It was announced in late September 2023 as a limited-edition release at $32, and Fenty's site still lists it at that price today.

How Does the Color Shift Work? What Does "Color-Adaptive" Mean?

Fenty says the gel-stick "reacts to your skin's natural chemistry to deliver a customized, rosy shade that flatters all skin tones." In other words, here is how it works: one stick, one shade name, and a result that varies from person to person.

Our take: the ingredient list on Fenty's page includes Red 27 (CI 45410), a dye commonly used in pH-reactive lip colors. Fenty doesn't spell out that mechanism, so treat this as our inference, not a brand statement. The practical point is the same either way: the color you see in the tube is not the color you will wear.

How Did Reviewers Score It?

Temptalia rated the Strawberry Pop stick a C+ (79% overall). The breakdown was:

Our take: the lowest marks are for application and longevity, so you may need to reapply on lips. The page we read showed the scorecard but no written notes, so we can't say why application scored lowest.

What Is in It?

The ingredients Fenty lists on the product page are Octyldodecanol, octyldodecyl neopentanoate, dibutyl lauroyl glutamide, silica, caprylyl glycol, tocopheryl acetate, mica and Red 27. Fenty describes it as a hydrating, multi-use stick that applies and blends evenly, alone or layered over other makeup.

Where Can You Buy It, and What Is Confirmed?

Confirmed: Fenty's own product page lists Strawberry Pop in regular and mini sizes and rates it 4.4 stars from 139 reviews. It is also listed on Ulta Beauty and Sephora.

Not confirmed: Temptalia lists the regular size as 0.176 oz, while Fenty's page now shows 0.25 oz. We don't know whether the size changed or one source is out of date. We also can't confirm whether the shade is still limited-edition, since the current Fenty page doesn't say.

September 21, 2026 update: we re-checked the price, sizes, ingredients and rating against Fenty's product page. The 2023 launch price of $32 has not changed.

Who Is It For?

Our take: it suits anyone who wants one product for cheeks and lips in a soft, dewy pink. It is a less obvious pick if you want to choose your own shade, since there is only one, or if you need long, transfer-resistant lip wear.

Did Strawberry Pop turn out pink, red or something else on you? Tell us in the comments.

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Cheetos™️ Flamin Hot x Alamar Cosmetics Collection
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Cheetos™️ Flamin Hot x Alamar Cosmetics Collection

Introducing the sizzling NEW Cheetos™️ Flamin Hot x Alamar Cosmetics collection! ? This exclusive collaboration is a tribute to the fiery spirit shared by Cheetos™️ Flamin Hot and Alamar. Together, they've crafted a 5-piece collection of vibrant, bold, and fiercely glamorous cosmetics. ?️


Cheetos™️ Flamin Hot x Alamar Cosmetics Collection


  • Feline Fine Eyeshadow Quad - $24
  • Say Chisme Plumping Lip Blush - $20
  • Say Chisme Plumping Lip Liner - $16



  • Heatstroke Duo-Ended Cheek Stick - $25
  • Purrrrsicely Black Liquid Eyeliner - $14


This collection will be exclusively available on alamarcosmetics.com starting on October 5, 2023, at 12 pm EST. Don't miss out on this sizzling collaboration!

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Patrick Ta Major Holiday Face Palette
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Patrick Ta Major Holiday Face Palette

Patrick Ta has just released a new Major Holiday Face Palette, which is a limited-edition offering designed to provide sparkle, shimmer, and a festive glow. This palette includes two fresh blush shades and a quad of eyeshadows.


Patrick Ta Major Holiday Face Palette


The palette comprises two new variations of the popular cream and powder blush duos, as well as four new eyeshadow hues.



Encased in a vibrant fuchsia compact, this all-in-one product simplifies the process of achieving the ideal look throughout the entire holiday season.


Price: $65

The Palette is now available for early access on the Sephora.com app. Grab yours to add a touch of sparkle and festivity to your makeup routine!

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Half Caked Night Show Liquid Shadows
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Half Caked Night Show Liquid Shadows

Half Caked is gearing up for an exciting launch of their brand-new Night Show liquid eyeshadows. Get ready to indulge in these stunning shades:


  • Cute Without The E - rose gold hue with a captivating frosty metallic finish.
  • Deja Entendu - rich bronze shade featuring a lustrous metallic finish.


Half Caked Night Show Liquid Shadows


  • Hands Down - warm-toned taupe shade adorned with a frosty metallic finish.
  • The Taste of Ink - cool tones of a medium taupe shade, boasting a frosty and metallic finish.
  • Beating Heart Baby - warm-toned light rose gold shade that glistens with a frosty, metallic finish.



Mark your calendars because the Night Show liquid shadow collection is set to make its debut this Friday, 9/29 on halfcaked.com ✨.

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