New Makeup Releases: Release Dates, Shades & Prices

Introducing the Blooming Rouge Smooth Precision Lip Liner by Florasis. This exceptional, creamy lip liner glides on effortlessly with a silky texture. Available in 12 stunning shades.

Enriched with a color lock complex, the formula forms a breathable, long-lasting lightweight film that resists transfer while reducing the appearance of wrinkles.

Infused with extracts of Argania Spinosa Kernel Oil and Ginseng Root, this nourishing formula retains moisture for hydration and brightens lips with a radiant natural finish.

With just one airbrushed and precise stroke, it delivers luminous coverage, enhancing the lip shape to create a plump and irresistible allure.

Price: $16

Available now at florasis.com.

Explore the latest serum from COLOR WOW - Youth Juice Collagen Scalp Serum for thinning hair. It enhances key scalp collagens and reduces shedding by up to 90%.

Applied daily, this serum supports scalp collagen to improve hair-follicle function, ensuring stronger, well-anchored strands and silky hair. Scent-free and non-greasy.

This product enhances hair thickness and resilience in as little as 30 days.

Price: $46

Shop now at sephora.com.

Meet the new fragrance from Maison Margiela - REPLICA Afternoon Delight.

The madeleine accord combines with woody sandalwood, whipped vanilla, and musk to craft a rich, creamy unisex fragrance that brings your sweetest memories to life.

• Key Notes - Madagascar Vanilla, Madeleine Accord, Sandalwood.

Price: 0.34 oz - $35, 1 oz - $85, 3.4 oz - $165

Available on sephora.com starting August 13.

Discover The POREfessional Matte Blurring Loose Setting Powder from Benefit Cosmetics.

This powder locks in makeup, controls shine all day, and blurs the appearance of pores.

This silky-soft formula glides weightlessly over the skin, delivering a seamless, natural-matte finish without causing dryness or cakiness.

Price: $38

Discover now at ulta.com and benefitcosmetics.com.

Introducing the new Brow Tease Fiber-Infused Volumizing Mousse from Morphe.

Inspired by the tousled, textured look of gently teased hair, this luxurious mousse, paired with a double-curved barbell brush, delivers full-volume, fluffy matte brows instantly.

Enriched with natural bamboo fibers, brow-strengthening ingredients and waxes, this long-lasting formula tints, texturizes, and holds, giving you the most enviable brows ever.

Price: $10

Get yours now on ulta.com and morphe.com.

Experience the ultimate in lip care with Peach & Lily’s Collagen Cushion Peptide Lip Balm, combining multi-step skincare benefits into one luxurious product. Available in 2 shades.

Hyaluronic acid and collagen provide long-lasting moisture and support the lip barrier, while peptides and ceramides help smooth fine lines for a bouncy, juicy pout.

The Cushion Complex™ combines expert skincare ingredients to hydrate every layer of your lips and lock in moisture, ensuring a plush, rejuvenated appearance.

Price: $40

Explore now at peachandlily.com.

The e.l.f. Squeeze Me More Lip Balm Duo pairs two sheer, tinted, flavored lip balms in squeeze tubes. The Watermelon and Mango duo launched in July 2024 at $8, and e.l.f. now sells the duo for $9 alongside two more pairings.

What Do the Watermelon and Mango Flavors Look Like?

According to e.l.f., the two balms give "a super sheer kiss of natural-looking color" with a lightweight, hydrating formula:

• Watermelon: the more colorful of the two, described as a juicy pop of hot pink that brightens the whole look.
• Mango: a light, juicy mango scent with a clear finish.

Our take: that makes the duo a useful pairing. Wear Watermelon for color, Mango when you want scent and shine only, or layer them, which e.l.f. suggests for a summer-smoothie effect.

Which Other Duos Does e.l.f. Sell?

The current product page lists three pairings:

• Mango and Watermelon
• Bubblegum and Cherry
• Mint and Chocolate

It shows the duo in stock, and rates it 4.6 stars from 233 reviews.

Why the Squeeze Tube?

e.l.f. says the squeeze tube with a slanted tip makes on-the-go application easy. That means no stick to twist, and you can dispense a small amount and apply straight from the tube.

What Is Confirmed, and What Is Not?

Confirmed: price, the three duos, stock status, rating and vegan / cruelty-free / Fair Trade claims are from e.l.f.'s current product page.

Not confirmed: the page we read doesn't give individual tube sizes or a full ingredient list, and we haven't tested the wear time.

September 21, 2026 update: we re-checked the price, the duo lineup and the rating. The Watermelon and Mango duo is $1 more than at the 2024 launch.

Quick Answers

Are they tinted? Yes, e.l.f. calls them tinted lip balms with a sheer, natural-looking color.

Can I buy the tubes separately? This page sells them as a duo. e.l.f. also has a separate Squeeze Me Lip Balm line sold one at a time.

Which flavor is your favorite? Tell us in the comments.

Love Shack Fancy reveals the new Hair & Body Perfume Mist Collection.

• Sugar Blush - a floral-fruity gourmand fragrance as dreamy as cotton candy clouds. It blends pink vanilla sugar with creamy rose, violet, and sandalwood.

• Velvet Sun - vibrant, sunlit fragrance that sparkles with citrusy bergamot oil and creamy coconut water, enriched with ylang-ylang, vanilla musk, and amberwood.

• Berry Kiss - a delightful fruity floral fragrance. Underneath this burst of berries lies a soft blend of sugar-coated marshmallow, skin musks, and cashmere.

Available on loveshackfancy.com starting September 3rd.

Meet the Eye Pods Eyeshadow in Toujours, the latest release from Westman Atelier.

This eyeshadow trio is designed to give you endless options. Featuring warm, deep, and earthy hues, these innovative magnetic pods snap together for easy portability.

Infused with silky emollients, rice starch, and coconut oil, the cream-powder formula is enriched with naturally derived pigments, delivering an abundance of luminosity.

Best of all, the formula promises zero fallout, making it perfect for on-the-go application.

Price: $91

Explore now at selfridges.com.