New Makeup Releases: Release Dates, Shades & Prices

Make a statement with L'Oreal's Le Shadow Stick, your new beauty essential. Experience the blendable formula in an eyeshadow stick format, ensuring flawless results.

This creamy formula effortlessly builds and blends, ensuring an even and smooth finish. Select from a range of rich shades available in both matte and shimmer finishes.

This cream eyeshadow stick boasts transfer and smudge-resistant properties.

Price: $12.99

Discover now on ulta.com.

Explore Tarte Cosmetics' newest release - the Maracuja Juicy Plumping Lip Oil.

Pom Pom Power Plumper enriches your pout with just the right amount of product, offering a cloud-like sensation. Indulge in the nourishment and intense hydration of over 15 oils and 10 superfruits, resulting in smoother, plumper, and juicier-looking lips.

Enriched with maracuja passion fruit oil sourced from Tarte's all-female co-op in the Amazon, it leaves lips feeling silky smooth while reducing the appearance of lip lines.

Choose from shimmer and high-shine finishes. Simply click to dispense the glossy goodness and keep clicking until the tip is saturated. Plus, it's vegan and cruelty-free.

Price: $26

Get yours now on tartecosmetics.com.

Meet the new limited-edition Sunstone Collection from Chantecaille.

• Sunstone Radiant Blush, $75 - this pearlescent formula glides effortlessly, imparting a sheer wash of color. Available in two shades: Confidence - a rose shimmer and Energy - a peach shimmer, these blushes add a touch of radiance.

• Sunstone Real Bronze, $82 - achieve a sun-kissed glow with its finely milled gel-powder formula, providing a natural finish that mimics the warmth of the sun.

• Sunstone Lip Sheer, $36 - a moisture-packed lip tint that delivers a sheer wash of color with a glossy shine. Available in three sheer shades: Enthusiasm - a sheer raspberry, Optimism - a sheer plum, and Empower - a sheer mocha.

Discover now on chantecaille.com.

The e.l.f. Jelly Pop Collection is a watermelon-themed makeup line: a Glow Reviver Lip Oil, a Glow Stick highlighter, a Dew Primer and a Vault set. When e.l.f. announced it in May 2024, the pieces were $8, $8 and $10, and the three-piece Vault was $30.

What Is in the Jelly Pop Collection?

According to e.l.f.'s May 2024 announcement:

• Jelly Pop Glow Reviver Lip Oil ($8): a limited-edition lip oil with a sheer, glossy wash of pink shimmer and a watermelon scent.
• Jelly Pop Glow Stick ($8): a highlighter stick for a dewy, luminous glow with a touch of golden shimmer.
• Jelly Pop Dew Primer ($10): a unique sticky gel texture that keeps makeup in place, with a watermelon scent. See our Dew Primer post.
• Jelly Pop Vault ($30): a three-piece set of full-size products.

Has the Jelly Pop Line Changed Since Launch?

e.l.f.'s current Jelly Pop collection page describes a bigger lineup: the Dew Primer and Glow Reviver Lip Oil as returning products, the Glow Stick, and two additions labeled new and limited-edition, a Makeup Melting Cleansing Balm and a Luscious Lip Mask. It also lists a Vault with all four full-size watermelon products (Dew Primer, Lip Oil, Cleansing Balm and Lip Mask) in a pink makeup bag for $40.

Our take: that appears to be a later edition than the May 2024 drop covered above. The Vault has gone from three pieces at $30 to four at $40, so prices and contents differ by release.

Which Piece Should You Start With?

Our take: the Glow Stick is the simplest way into the line if you only want the highlighter, while the Lip Oil suits people who like a sheer pink gloss. The Dew Primer is the one e.l.f. makes only occasionally, so it is the piece most worth grabbing when it is in stock.

What Is Confirmed, and What Is Not?

Confirmed: the May 2024 products and prices come from e.l.f.'s announcement. The current lineup and $40 Vault come from e.l.f.'s Jelly Pop page.

Not confirmed: current individual prices (the page we read doesn't show them), the date of the newer edition, and what is in stock today.

September 21, 2026 update: we re-checked e.l.f.'s Jelly Pop page. It now describes a larger, later edition than the May 2024 release.

Did you get the Vault? Tell us your favorite piece in the comments.

Meet the new fragrance from Maison Louis Marie's - No. 14 Icila Perfume Oil. This warm floral scent begins with top notes of ruby grapefruit, Mandarin leaf, and jasmine.

The fragrance is anchored by a blend of sultry woods and floral blossoms, leaving behind a shimmering effect that serves as a reminder of the beauty of the present moment.

• Key Notes - Jasmine, Bulgarian Rose, Vanilla Flower.

Price: 0.1 oz / 3 ml - $16, 0.5 oz / 15 ml - $65

Mark your calendar! Launching on sephora.com on May 20.

Introducing the new Yummy Face 2.0 Teardrop Kabuki Complexion Brush from Danessa Myricks. Featuring ultra-soft bristles, it offers quick full coverage with an airbrush finish.

Made from luxurious vegan materials, this teardrop-shaped brush features densely packed bristles, meticulously crafted to effortlessly glide along all facial contours.

Versatile enough to work flawlessly with Liquids, Creams, Balms, and Powders. Achieve smooth foundation application effortlessly with just a few swift strokes.

Price: $30

Discover now on sephora.com and danessamyricksbeauty.com.

Explore the latest release from Dior - Diorshow Maximizer 4D Lash Primer-Serum for Length, Volume, Curl & Definition. This iconic product elevates mascara performance

This 4-in-1 formula boosts length, volume, curl, and definition, creating oversized lashes and lasting up to 24 hours. This product doubles as a lash conditioner for nightly use.

Enriched with floral extracts, this formula envelops lashes, gradually enhancing their appearance for longer, nourished, smoother, and more supple lashes.

Its oblique brush ensures precise application, delivering just the right amount of product to achieve fuller, curled, and fanned lashes, resulting in a stunning wide-eyed look.

Price: $33

Explore now on sephora.com and dior.com.