New Makeup Releases: Release Dates, Shades & Prices

Catch attention with the Quad Eyeshadows from NARS, now available in new shades.

• Koh Rong presents a selection of cool shades with mattes including nude oatmeal brown, neutral brown, milk tea brown, and dark neutral brown.

• St Paul De Vence showcases a range of warm shades, featuring light champagne gold, matte apricot, matte neutral beige, and matte taupe brown.

Each Quad delivers enduring, vibrant color with buttery mattes, lustrous satins, and glitter finishes. The pure pigments provide rich, high-impact color with just one stroke.

Price: $52 each

Explore now at narscosmetics.com.

Introducing the new Soft Glam Satin Foundation from e.l.f. Cosmetics. Enjoy a flawless satin finish with medium buildable coverage that feels lightweight and comfortable.

This long-lasting, hydrating liquid foundation offers medium buildable coverage with a satin finish. Strike the perfect balance between full glam and natural beauty.

Enriched with 1% Hydrating Hibiscus Complex and fruit extracts, this breathable foundation leaves your skin smooth and satiny without any caking or heaviness.

Infused with 1% Hydrating Hibiscus Complex, along with pomegranate, blueberry, and goji berry extracts, it's non-comedogenic and available in 36 shades.

Price: $8

Get yours now on elfcosmetics.com.

Explore the latest shades of Dripglass Glazed High Shine Lip Gloss from Morphe.

New shimmering shades include Opalescent Orchid - a pink-lavender, Beige Beam - a nude beige, Raspberry Reflection - a raspberry, and Peach Prism - a rich peach.

With two finishes to choose from, it can give lips a glass-like effect or a shimmering shine. Wear it alone for a subtle look, or layer it over lip liner for added dimension.

Enriched with plant-derived squalane and vitamin E, this nourishing formula effortlessly applies juicy, semi-sheer, buildable color that is non-sticky.

Price: $12

Available now on ulta.com and morphe.com.

EADEM has just introduced the new Le Chouchou Exfoliating + Softening Peptide Lip Balm.

This lip balm offers exfoliation, moisturization, and a hint of color all in one. Infused with AHA + Peptides, it smoothens flaky skin and locks in moisture, leaving a glossy finish.

The ultra-comfortable formula, featuring SpreadIt™ Polymer Technology, evenly applies color and locks it within your lip line without feeling sticky. Available in 5 shades.

Infused with Hibiscus Enzymes, Lactic Acid, Brazilian Açaí, African Mongongo Butters, and Collagen-Boosting Peptide, it reduces fine lines, leaving lips naturally plump-looking.

Price: $24

Available now for App Early Access on sephora.com.

Update (2 October 2026): four new shades (06 Legendary Gold, 12 Obsessive Tangerine, 03 Liberated Bronze and 14 Magnetic Purple) are now at Nordstrom.

Yves Saint Laurent's Lines Liberated 24H Waterproof Eyeliner just got a lot more colourful. The dual-ended pencil is known for intense, smudge-proof colour that lasts all day. Now YSL Beauty has added four shades that move it past everyday black and brown into gold, orange, bronze and purple.

The New Shades

The official imagery shows four eye-catching additions:

• 06 Legendary Gold: a metallic gold for a luxe, light-catching line
• 12 Obsessive Tangerine: a bright orange that makes blue and green eyes stand out
• 03 Liberated Bronze: a shimmering bronze, a softer alternative to brown (also listed on Sephora US)
• 14 Magnetic Purple: a shimmering purple that flatters brown and hazel eyes

What Makes This Waterproof Eyeliner Special

The Lines Liberated 24H Waterproof Eyeliner is a gel-like hybrid pencil with an ultra-creamy texture. It glides on without tugging and deposits intense pigment in one stroke. Once it sets, it is waterproof, transfer-free and smudge-proof for up to 24 hours, so your liner stays put through humidity, tears and long days.

Key benefits include:

• Dual-ended design: a pencil at one end and an angled smudger brush at the other
• Buildable and blendable colour, from a fine line to a bold, smoky wash
• Enriched with cactus fig oil for a comfortable, cushiony glide
• Satin, matte and shimmer finishes across the range

The pencil launched in 2024 at $32. It now retails for $36 in the US.

How to Use It

The secret is the dry-down window. The formula stays workable for a few moments before it locks in.

1. Line: draw along the upper lash line with the pencil, pressing lightly for a fine line or more firmly for intensity.
2. Stretch: flip to the angled brush and pull the colour outward into a wing or soft flick.
3. Smoke: for a diffused look, blend quickly before the formula sets.
4. Layer: once dry, add a second pass for a deeper, more vivid colour.

Pro tip: try Legendary Gold on the inner corners to brighten the eyes, or dot Obsessive Tangerine along the lower lash line for a modern pop of colour. Liberated Bronze smudged over a black line gives an easy evening upgrade, and Magnetic Purple works beautifully on its own as a graphic wing.

Where to Buy

• US: Nordstrom (new shades), Sephora ($36)
• UK: Not yet confirmed
• International: Not yet confirmed

Final Thoughts

With its creamy glide, 24-hour waterproof wear and built-in smudger, the YSL Lines Liberated 24H Waterproof Eyeliner was already a strong everyday pick. The four new shades make it just as fun for experimenting. Whether you choose metallic gold or shimmering purple, it's an easy way to bring bold colour to your eye looks this season.

Meet the latest Golden Collection from Natasha Denona.

• Golden Eyeshadow Palette, $69 - an elevated 15-shade version of the iconic Gold Palette, featuring her signature formulas to create mesmerizing looks.

• Golden Highlighter Trio Multi-Use Hybrid Glow Palette, $55 - a glow highlighter palette with a hydrating formula, offering 3 high-foiled-finish golden shades.

• Golden Glimmer Gloss Shimmering Lip-Plumper, $29 - a sheer oil-gloss formula that illuminates with golden sparkles, creating a luscious, plumped-looking pout.

Available on sephora.com starting June 4.

Discover the new Lip Idôle Butterglow from Lancôme – a lip balm for care and shine.

This luxurious balm delivers an instant moisture boost, repairs the skin barrier, and has a light, non-sticky texture that visibly plumps lips and smooths out wrinkles.

Infused with 12% squalane and ceramides, Lip Idôle Butterglow is available in 18 stunning shades, ensuring the perfect everyday color for every skin tone.

Providing up to 24 hours of hydration, it reduces wrinkles and offers buildable color with a gentle shine that enhances your natural radiance.

Stay tuned for the upcoming release on lancome-usa.com!

e.l.f.'s Lock It Down Eyeshadow Primer is a sheer, creamy, non-greasy primer meant to make eyeshadow look more vivid and last longer without smudging or creasing. It launched in May 2024 at $7, and it is $8 on e.l.f.'s site today, with a middling 3.9 star rating from 134 reviews.

What Does an Eyeshadow Primer Actually Do?

An eyeshadow primer is a base for the eyelid. e.l.f. says this one makes a smooth canvas for eye makeup, intensifies the color of your shadow, extends wear time, and reduces smudging and creasing. It calls the formula non-greasy, with a sheer finish that works as a base for endless eye looks.

How Do Shoppers Rate It?

On e.l.f.'s product page, the primer shows 3.9 out of 5 stars from 134 reviews. That is a good deal lower than the 4.6 to 4.8 ratings on the other e.l.f. product pages we checked today, so it is worth reading recent reviews on your own skin concern before buying.

Our take: primers depend heavily on lid type. Oily lids and hooded eyes are the usual trouble spots, and a sheer, creamy primer may be less effective there than a tackier one. We haven't tested this one ourselves.

Should You Buy It?

Buy it if you want an inexpensive primer to make shadow look bolder, and your lids don't crease badly.

Skip it if you need heavy-duty, all-day hold for oily lids, or you want a primer that tints out redness. e.l.f. describes this one as sheer.

What Is Confirmed, and What Is Not?

Confirmed: the price, rating, claims and "works with liquid and powder eyeshadows" statement are from e.l.f.'s current product page.

Not confirmed: the page we read didn't list a size. A search snippet of e.l.f.'s page mentions compact packaging with a larger fill (.25 oz versus .11 oz), but we couldn't confirm that on the page itself.

September 21, 2026 update: we re-checked the price and rating. The primer costs $1 more than at launch.

Quick Answers

How do I apply it? e.l.f.'s guidance for its eye primers is to pat a small amount onto the lid with a fingertip or a flat brush, then apply shadow on top.

Does it come in shades? No. It is a single, sheer-finish primer.

Does it keep your eyeshadow in place? Tell us in the comments.

TIRTIR reveals an extended palette of shades for the Mask Fit Red Cushion Foundation.

This smudge-proof cushion foundation delivers potent coverage, blurring skin imperfections and redness for a silky-smooth, radiant finish.

The Red Cushion provides a lightweight, radiant finish suitable for all skin types, allowing your skin to breathe while ensuring long-lasting, radiant coverage.

Enriched with roselle, propolis, and white water lily extracts, it keeps the skin moisturized and nourished while boasting SPF 40 PA++ to protect against harmful UV rays.

Price: $25

Arriving shortly on amazon.com.