New Makeup Releases: Release Dates, Shades & Prices

Fenty Beauty's Trace'd Out Pencil Lip Liner is a creamy, sharpenable, waterproof lip pencil that Fenty says lasts up to 8 hours. It was announced in July 2024 at $20 with 10 shades, and it is $24 today in 16.

Shade Guide: What Are the 16 Trace'd Out Shades?

Fenty's descriptions:

Our take: the range leans on nudes and browns, with only three shades that read berry or red. That fits the "true-cast" idea Fenty describes: liner colors meant to match natural lip tones on deeper and lighter skin.

What Makes the Formula Different?

Fenty says the pencil is made with pure pigments for true-cast color, with a creamy formula that glides on and then sets like liquid, so there is time to blend before it becomes transfer-resistant. The launch announcement said it can be sharpened for precision and doesn't leave an ashy or draggy finish. The page describes it as no-tug and waterproof.

Does It Pair With Fenty's Glosses?

Three shade names appear in both this liner and Fenty's Gloss Bomb Stix (RiRi, The MVP and Rose Amber), and Fenty sells the two together in a bundle.

What Is Confirmed, and What Is Not?

Confirmed: price, 16 shade names, claims and rating (4 out of 5 stars from 119 reviews) are from Fenty's product page.

Not confirmed: the page we read doesn't list ingredients, and it doesn't say which 10 shades were in the July 2024 launch. We haven't tested the 8-hour claim.

September 21, 2026 update: we re-checked the price and shade list. The price is $4 above the announcement price, and the range has grown from 10 to 16 shades.

Which shade do you line with? Tell us in the comments.

Christian Louboutin presents the new Rouge Louboutin Loubibelle Oil.

This luxurious product transports you to a world of brilliance. The sensational formula instantly plumps and hydrates, enhancing lips with a sheer wash of color.

With mouthwatering color and nourishing high-shine, it provides 24-hour care, leaving lips feeling nourished and comfortably replenished. Available in four shades.

Its dewy, wet finish envelops lips in shine without any stickiness.

Price: $74

Explore now at us.christianlouboutin.com.

goop introduces the latest product - Youth Boost Peptide Serum.

This powerful moisturizing serum addresses a variety of aging concerns, such as wrinkles, hyperpigmentation, texture, firmness, elasticity, radiance, and support for the skin barrier.

Formulated with peptides to combat wrinkles, ceramides and bifidus postbiotics for bolstering the skin barrier, astaxanthin-rich microalgae for visible firming and lifting.

Price: $150

Explore now at goop.com.

Introducing the new Botanical 20 Colour Palette from By BEAUTY BAY. This limited edition palette features 20 shades inspired by greens, apricots, rusts, purples, and greys.

Boasting intense pigmentation and a formula that's blendable, and long-lasting. Unlock your most vibrant eye looks with this palette, blooming with nature-inspired shades. 

Embrace the serene essence of the natural world with soft mattes, or experiment with metallic washes and shimmer finishes.

Price: $22

Get yours now at beautybay.com.

Explore the new Deja Brew Latte Highlighter from J. Cat Beauty.

This shimmering highlighter adds a delicate tint that enhances both the face and body.

Its balmy texture delivers a natural glow while moisturizing the skin. Available in 3 shades.

Price: $8.99

Available now at jcatbeauty.com.

MAKEUP BY MARIO presents the latest shades of MoistureGlow™ Plumping Lip Serum.

Introducing Watermelon Glow—a warm pink, Strawberry Glow—a neutral pink, Tangerine Glow—a zesty orange, Cherry Glow—a sheer poppy red, and Pomegranate Glow.

This hydrating, glossy balm visibly plumps lips while delivering a dewy, shiny finish. The serum quickly melts onto lips, nourishing and hydrating them with a blend of vegan oils.

Infused with Shea Butter, Avocado Oil, refined Kiwi Oil, and Argan Oil, this serum provides a conditioning blend of vegan oils that plump, nourish, and hydrate lips.

Available at sephora.com and makeupbymario.com starting July 9.

Kylie Cosmetics is releasing the Transformative Lip Tint in two new shades.

It ensures your lips are cared for while enveloped in a light-catching, non-sticky gloss.

These latest shades leave a beautiful glossy pink tint on the lips.

Get yours at kyliecosmetics.com starting July 10⁠.

In July 2024, MAKEUP BY MARIO added four brighter shades to its Soft Pop Plumping Blush Veil, a sheer cream blush with hyaluronic acid. They went on sale July 9, 2024 at Sephora and makeupbymario.com. Here's a shade-by-shade look at the additions and what has changed since.

What Are the Four New Shades?

The shade descriptions after each name are MAKEUP BY MARIO's. The notes after them are our read of the official swatches, not something we've tested.

• Pink Peony: soft blue pink. The easiest of the four for fair to light skin that wants a cool, natural flush.
• Paradise Pink: vibrant blue pink. The boldest cool option. Sheer it out with a fingertip if you're wary of bright pinks.
• Strawberry Sunset: cherry pink. A red-leaning pink. The launch imagery shows it as a warm, juicy flush on deeper skin.
• Papaya Pop: bright peachy orange. The only warm, orange-leaning shade of the four, and the most summery.

The official arm swatches show all four holding their color on deep skin, which sheer cream blushes don't always manage.

How Does It Compare to the Original Shades?

The range now has ten shades. The launch-era shades are Pinch Me Pink (pale pink), Barely Blushing (natural flush), Just Peachy (peachy coral), Perfect Pink (cool pink), Rose Crush (spiced rose) and Berry Punch (soft plum). The 2024 four push the range brighter. Before them, the line leaned toward soft, everyday tones.

What Is the Formula Like?

MAKEUP BY MARIO describes it as a "weightless cream blush balm made with hyaluronic acid to hydrate and plump skin with a sheer veil of color". The brand says pearlescent pigments give a luminous, dewy finish that suits a no-makeup look.

Our take: "plumping" here means skin looks bouncier because it's hydrated, not that it changes shape. Expect a sheer, buildable wash of color rather than full opacity.

What Has Changed Since Launch?

Confirmed: the price on MAKEUP BY MARIO's site is now $34, up from $30 when these shades launched. All four 2024 shades are still listed.

Not confirmed: current Sephora pricing and stock by shade. Check the retailer before ordering.

FAQ

Can you use Soft Pop Blush Veil on lips? The brand markets it as a cheek product. Using it on lips is your call.

Which new shade is most wearable? For most people, Pink Peony or Strawberry Sunset. Papaya Pop and Paradise Pink are the statement options.

September 25, 2026 update: we added the full ten-shade range and current pricing from MAKEUP BY MARIO's product page.

Which Soft Pop shade is in your bag? Tell us in the comments.

Explore Guerlain's latest product -Abeille Royale Cleansing Care-in-Mousse. This product gently cleanses your skin, even in hard water, leaving it refreshed and hydrated.

Upon contact with water, the fresh gel texture transforms into a luxurious mousse, bursting with microbeads that deliver a smooth, soft, and comfortable feel.

Enriched with the goodness of honey, its formula effectively removes dirt and sebum, unclogging pores while preserving the skin's moisture barrier.

Purchase at guerlain.com starting August 1st.