New Makeup Releases: Release Dates, Shades & Prices

The ELEMIS Treasure Trove of Skincare Advent Calendar 2026 is a 25-day skincare calendar built around ELEMIS Pro-Collagen, with three full-size products. Officially titled ELEMIS "A Treasure Trove of Skincare" Advent Calendar, it costs £450, is currently listed as a Harrods exclusive, and appeared on harrods.com on 29 September 2026. It's one of the holiday 2026 advent calendars in our skincare releases, alongside the KORRES Advent Calendar 2026.

When Did the ELEMIS Treasure Trove of Skincare Advent Calendar Launch?

Neither ELEMIS nor Harrods has announced an official release date in the sources. The calendar appeared on harrods.com on 29 September 2026, four weeks after ELEMIS released its main 2026 Advent Calendar on 1 September 2026.

Price

• UK: £450 at Harrods.
• US: Hello Subscription lists it at $595 plus $25 shipping.
• Europe and other markets: Not yet announced.

Harrods hasn't published a total value for the contents.

What's Inside

The calendar holds 25 items: 3 full sizes, 6 cleansing and prep items (including a cleansing cloth), 7 treatments and serums, 4 moisturisers and SPF, 3 eye products and 2 body products.

Full-size products:

• Pro-Collagen Cleansing Balm 100g
• Ultra Smart Pro-Collagen Day Cream 50ml
• Ultra Smart Pro-Collagen Complex Serum 30ml

Cleansers and prep:

• Pro-Collagen Hydrating Cleansing Mousse 30ml
• Pro-Collagen Energising Marine Cleanser 30ml
• Pro-Collagen Rose Cleansing Balm 20g
• Dynamic Resurfacing Facial Wash 30ml
• Pro-Collagen Toning Mist 30ml
• Cleansing cloth

Treatments and serums:

• Pro-Collagen Future Restore Serum 15ml
• Pro-Collagen Moisture Essence 28ml
• Pro-Collagen Rose Essence-In-Lotion 28ml
• Pro-Collagen Marine Oil 5ml
• Pro-Collagen Glow Boost Exfoliator 15ml
• Dynamic Resurfacing Facial Pads (pack of 14)
• Pro-Collagen Hydra-Gel Mask (pack of 6)

Moisturisers and SPF:

• Pro-Collagen Night Cream 30ml
• Pro-Collagen Overnight Matrix 15ml
• Pro-Collagen Marine Cream SPF 30 15ml
• Pro-Collagen Rose Marine Cream 15ml

Eye care:

• Ultra Smart Pro-Collagen Eye Treatment Duo (2 x 10ml)
• Pro-Collagen Vitality Eye Cream 4ml
• Pro-Collagen Eye Revive Mask 4ml

Body:

• Frangipani Monoi Body Oil 35ml
• Frangipani Monoi Shower Cream 50ml

Where to Buy

• US: Harrods (Hello Subscription lists $595 plus $25 US shipping)
• UK: Harrods (£450)
• Canada: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

What Makes the ELEMIS Treasure Trove of Skincare Advent Calendar Different?

• It is a separate product from the main ELEMIS Advent Calendar 2026, which went on sale on 1 September 2026. The main calendar costs $325 on the ELEMIS US site, and ELEMIS gives its value as $947 if the items were bought separately.
• Both calendars hold 25 items including 3 full sizes, but the Treasure Trove has its own lineup. Its full sizes are the Pro-Collagen Cleansing Balm, Ultra Smart Pro-Collagen Day Cream and Ultra Smart Pro-Collagen Complex Serum.
• It is currently sold as a Harrods exclusive and comes in a Harrods x ELEMIS co-branded box. By comparison, the Boots x StyleKorean K-Beauty Advent Calendar 2026 is another UK retailer-branded calendar this season.

Packaging and Formula Details

The calendar comes in a red, wave-patterned keepsake box, co-branded Harrods x ELEMIS, with numbered drawers and a gold "25" door for the final day. It is made in the UK and listed for all skin types. Most of the contents come from the Pro-Collagen range, a marine-inspired line that ELEMIS says targets hydration, plumpness and a smoother-looking complexion.

How to Use

The Pro-Collagen Cleansing Balm is massaged onto dry skin and removed with the included cleansing cloth, as the first step of a double cleanse. The Pro-Collagen Marine Cream SPF 30 is a daytime product, while the Pro-Collagen Night Cream and Pro-Collagen Overnight Matrix are designed for evening use.

Sources

• Harrods product listing
• ELEMIS US site: 2026 ELEMIS Advent Calendar announcement
• Hello Subscription: lineup and US pricing
• Beautyqueenuk: lineup and UK pricing

Beauty at Next launched The Christmas Fragrance Edit – Wild Botanicals on 29 September 2026, priced at £35. The festive box contains eight fragrance and home-fragrance products from brands including DKNY, Mugler, Floral Street and Rituals. According to Next, the contents are worth over £127 if bought separately.

What's Inside: The Full List of Products

The Wild Botanicals edit has one full-size item, several travel sizes and a few deluxe samples:

• DKNY Be Delicious Body Mist 250ml (full size)
• Rituals Precious Amber Mini Fragrance Sticks 100ml (reed diffuser, travel size)
• Floral Street Arizona Bloom Eau de Parfum 10ml (travel size)
• Ghost Sweetheart Always Eau de Toilette 10ml (deluxe sample)
• Moroccanoil L'Originale Eau de Parfum 4ml (deluxe sample)
• Laura Ashley Wild Woodland Eau de Parfum 10ml (travel size)
• Shay & Blue Parfum Nashwa Eau de Parfum 10ml (travel size)
• Mugler Alien Goddess Eau de Parfum 1.2ml (deluxe sample vial)

Price and Value

The box costs £35. According to Next, buying the same items one by one would cost over £127.

The 250ml DKNY Be Delicious Body Mist is the only full-size product. Four of the perfumes come in 10ml travel sizes, and the remaining fragrances are deluxe samples of 10ml, 4ml and 1.2ml. The Rituals fragrance sticks add a home-fragrance item alongside the personal fragrances.

How to Get the Most From Your Fragrance Edit

• Test before you commit: Use the travel sizes and samples to decide which scent to buy as a full bottle.
• Keep sprays in your bag: The 10ml sprays fit in a handbag or gym bag for top-ups during the day.
• Place the diffuser well: Put the Rituals fragrance sticks in a hallway or bathroom, where people pass by and spread the scent.

What's Notable

• The set is one of several fragrance-themed beauty boxes from Next, built around a "Wild Botanicals" scent theme.
• It combines personal fragrance (eau de parfum, eau de toilette and body mist) with a home-fragrance item.
• It includes a 1.2ml deluxe sample vial of Mugler Alien Goddess Eau de Parfum.
• The Laura Ashley, Ghost and Shay & Blue minis are separate items that can be given individually, for example as stocking fillers.

Where to Buy

• US: Not yet confirmed
• UK: Next (£35)
• International: Not yet confirmed

Sources

• Next UK product listing
• Beauty Detective, box contents and price listing (29 September 2026)
• Makeup Muddle, box contents, price and stated value

The Outset, the skincare brand Scarlett Johansson co-founded with Kate Foster Lengyel in 2022, is closing, the brand announced on 28 September 2026. "After an incredible journey, The Outset has made the decision to wind down operations," the message on theoutset.com reads. "We're so grateful to everyone who welcomed us into their routines and supported us along the way." Online shopping at theoutset.com has ended, but existing orders will still be processed as usual. No reason has been given publicly.

When Did The Outset Skincare Launch?

No exact launch day was given. The Outset was introduced to press in late February 2022 and launched on theoutset.com in March 2022, with Sephora entry planned for April. Goop and Nordstrom later stocked it too. The closure was announced nearly four years and seven months later, on Monday 28 September 2026.

Price

• US: $32–$54 for the five launch products (2022 prices).
• UK: Not yet confirmed.
• Europe: Not yet confirmed.

The range later grew to roughly 14 products, adding more cleansers, moisturisers, serums, masks, oils and lip products. The Firming Vegan Collagen Prep Serum was the brand's number-one bestseller up to the closure. Collagen-positioned skincare is still launching: UK skincare expert Caroline Hirons released Caroline Hirons The Collagen Support Kit on 30 September 2026, two days after The Outset's announcement.

Where to Buy

• US: Online shopping at theoutset.com has ended, though existing orders are still being fulfilled. NewBeauty reports the brand is still listed at some retailers, but no product pages are confirmed.
• UK: Not yet confirmed.
• Europe: Not yet confirmed.
• Other markets: Not yet confirmed.

What Makes The Outset Different?

• Positioning: the brand called its products the "classic white T of skincare", simple staples designed to pair with other brands.
• Signature ingredient: every product contained Hyaluroset complex, which the brand described as a botanical alternative to hyaluronic acid.
• Founder approach: Johansson kept her own name off the brand and has no personal Instagram account, so the line could stand on its own.

Formula and Packaging Details

According to the brand, its three-step Daily Essential Regimen (cleanse, prep, moisturise) mirrored Johansson's own routine, and Hyaluroset complex hydrates, plumps and smooths. The brand said its products were clinically and allergy tested, dermatologist-tested, vegan, fragrance-free, and free of gluten and nut allergens, and that it excluded 2,700 potentially harmful ingredients. Regimen products were refillable, and packaging used glass, bio-resin and post-consumer recycled materials. The brand also pledged 1% of annual sales to environmental nonprofits.

How The Outset Started

Johansson was an ambassador for other beauty brands before saying she was "done representing other people's ideal beauty standards." She had acne-prone "problem skin" through her 20s, so she chose skincare over colour or fragrance, and she developed the idea for about five years. Just before the pandemic she met Kate Foster Lengyel, a beauty veteran from Victoria's Secret and Juicy Couture, who became co-founder and CEO. Foster Lengyel chose the name to signal new beginnings. The brand was funded by The Najafi Companies.

Before the Closure

In January 2026, Forbes reported that Johansson was still focused on the brand nearly four years in and was teasing new launches. That same month, The Outset added the Total Clarity Dark Spot Serum. In the weeks before the announcement, it ran an end-of-summer sale with markdowns of up to 50%.

Leadership Changes and Market Context

According to Business of Fashion, Foster Lengyel stepped down in April 2025. Former Allies of Skin president Karen Raghavan then served as fractional chief executive on a contract basis from May to August 2026.

In 2023 Johansson called skincare "a very saturated market." The Outset launched during a wave of celebrity brands that included Rare Beauty, JLo Beauty, LolaVie and r.e.m. beauty. Its closure follows other celebrity beauty exits: in February, Gwen Stefani's GXVE Beauty stopped being sold at Sephora after its online store had shut. For current launches, see our skincare releases page.

If You Use The Outset Products

• Existing orders should still be processed and fulfilled.
• Remaining stock at third-party retailers is not confirmed, so check before assuming a product is available.
• Alternatives: look for fragrance-free formulas made for sensitive skin with similar key ingredients, such as squalane, niacinamide or vitamin C. Patch-test anything new before adding it to your routine.

Sources

• The Outset's closure announcement on theoutset.com (28 September 2026)
• Business of Fashion, on Kate Foster Lengyel's departure (April 2025), as cited by People and Us Weekly
• People: "Scarlett Johansson's Skincare Brand The Outset Shutters After 4 Years"
• NewBeauty: "Scarlett Johansson's Skin-Care Brand The Outset Is Closing"
• Us Weekly: "Scarlett Johansson's Skincare Brand The Outset Shuts Down"

Scent Theory Spooky Scents is a limited-edition Halloween 2026 collection of three moisturizing spray hand sanitizers in clip-on character holders. It has been on sale at Walmart since September 2026. Walmart currently lists it as an exclusive, sold while supplies last, and pricing has not yet been announced.

When Did the Scent Theory Spooky Scents Collection Launch?

Scent Theory hasn't announced an official release date. The Spooky Scents collection went on sale at Walmart in September 2026, and the brand describes it as limited edition, available while supplies last. It's one of several Halloween 2026 beauty releases, alongside the Wild Halloween 2026 Collection, which launched on 6 October 2026.

Price

• US: Not yet announced
• UK: Not yet announced
• Europe: Not yet announced

The Spooky Scents Products

The collection has three new products, each paired with its own character holder. Scent Theory hasn't published a top, heart and base pyramid for any of them. The brand highlights two key notes per scent.

Midnight Magic

The holder is a black cat in a purple witch hat with a gold buckle and bright green eyes. It is paired with a purple-tinted bottle. Scent Theory lists the key notes as midnight blackberry and candied sugar, a fruity and sweet pairing.

Molten Marshmallow

The holder is a bandage-wrapped mummy with a blue face stripe. Scent Theory lists the notes as "mummified" vanilla and gooey marshmallow. Marshmallow also appears in other seasonal body care this year, including Merry Marshmallow in the Method Holiday Body Washes.

Twisted Caramel Apple

The holder is a purple Frankenstein's monster with a green face and a bolt-style clip detail. Scent Theory pairs green apple with what it calls "spooky caramel".

Where to Buy

• US: Walmart, currently listed as the exclusive retailer, while supplies last. The price has not yet been announced, and a Walmart.com listing is not yet confirmed.
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: Availability varies by region; more international stockists may be added.

What Makes the Scent Theory Spooky Scents Collection Different?

• Each sanitizer comes in a character-shaped silicone holder with a loop strap. The holder clips onto a bag like a charm.
• Each Halloween character is matched to one scent: the black cat to Midnight Magic, the mummy to Molten Marshmallow and Frankenstein's monster to Twisted Caramel Apple.
• The collection is limited edition and currently a Walmart exclusive, sold while supplies last.

Formula and Packaging Details

• Clip-on format: Each 1 fl oz (30 mL) spray sits in a holder with a loop strap. The holder can hang from a tote, backpack or keys.
• Moisturizing formula: According to Scent Theory, the sprays are moisturizing.
• Seasonal scents: The three fragrances are built around blackberry, marshmallow and caramel apple notes.

Scent Theory makes hand soaps and sanitizers. Its site quotes Walmart.com reviews that compare its hand soaps to pricier name brands. For more hand and body care launches, see the BeautyTalkClub skincare releases page.

Sources

• Scent Theory brand site and product details
• Walmart (exclusive retailer)

LYS Beauty launched the Mini Speak Love 3-piece Lip-Plumping Glossy Lip Balm Set at Sephora in late September 2026, priced at $29 (US). The limited-edition set contains three travel-size versions of the brand's Speak Love Lip-Plumping Glossy Lip Balm in Charismatic, Centered and Audacious. According to LYS Beauty, each balm gives a wash of color, a glossy shine and a visibly fuller-looking pout.

It's part of the LYS Beauty Holiday 2026 Collection, which LYS Beauty announced on 7 October 2026. The set is now also sold at lysbeauty.com for $29.

The Shades

Here is how the three shades appear in the official swatch photos:

• Charismatic: a sheer light pink
• Centered: a warm rosy nude
• Audacious: a deep berry red

LYS Beauty's own website lists seven full-size shades: Diva, CEO (a rosy mauve), Truthful, Visionary, Lucky, Genius and Charismatic. Centered and Audacious are not among the shades listed there.

What's Inside the Formula

LYS Beauty describes Speak Love as "an ultra-nourishing, high-shine juicy lip pen that hydrates and plumps in one swipe." According to the brand, the highlighted ingredients do the following:

• Fruit and Veggie Extract Blend: apple, strawberry, watermelon, kale, spinach, carrot and avocado, combined with vitamin E for antioxidant benefits
• Chia seed oil: helps hydrate and condition chapped lips
• Hyaluronic acid: provides long-lasting hydration
• Cupuacu and shea butters: help restore and comfort dry lips
• Maxi-Lip: visibly plumps and reduces the appearance of fine lines and wrinkles

The formula is part of the Clean at Sephora program. According to the brand, it hydrates, restores, smooths and visibly plumps lips while leaving a comfortable, nonsticky finish.

How to Wear It

LYS Beauty gives these directions for the balm:

• On its own: Apply the balm directly to bare lips for sheer color and shine.
• As a topper: Wear it over lip liner or lipstick as a high-shine lip topper.
• Build it up: Add layers for more intensity, and reapply as needed.

Shopper feedback: Shoppers reviewing the full-size version mention its buttery texture, glossy shine and scent. Some report that it needs frequent reapplication and that the soft bullet can be hard to control when twisted up.

Full-Size vs Mini

The full-size Speak Love Lip-Plumping Glossy Lip Balm has been available since February 2025. It costs $20 at Sephora and on LYS Beauty. The $29 mini set contains three shades in a smaller 0.06 oz / 1.7 g size, two of which (Centered and Audacious) are not listed among the full-size shades on the brand's website.

Where to Buy

• US: Sephora ($29, online only; in-store pickup is not offered). The set is not sold on lysbeauty.com.
• UK: Not yet confirmed
• International: Not yet confirmed (not currently listed on Sephora Canada)

The set is a limited edition, and the Sephora listing has no reviews yet.

Sources

• LYS Beauty: Speak Love Lip-Plumping Glossy Lip Balm product page
• Sephora US: Mini Speak Love 3-piece Lip-Plumping Glossy Lip Balm Set listing
• Sephora US: Speak Love Lip-Plumping Glossy Lip Balm listing

CHANEL has launched the ÉCLAT PREMIER Bright Silky Cream, a refillable moisturizer priced at $230 (US) and £170 (UK). It launched first in Asia in April 2026 and is now available in the US and UK, where chanel.com labels it "New." According to CHANEL, the cream brightens, unifies and soothes the skin, targeting the look of dark spots, post-acne marks and redness. The brand says it builds on more than 30 years of clinical research into both preventing and correcting the look of dark spots, and that it is designed to preserve and revive the complexion's first radiance.

What's New

The key active in the formula is TXC, a molecule built on patented technology exclusive to CHANEL. It is patented in Europe, Japan and the US, and appears on the ingredient list as cetyl tranexamate HCl. According to CHANEL, TXC targets 8 factors behind the appearance of hyperpigmentation, including pigmentation linked to aging, sun exposure and acne.

CHANEL says it tested the formula using 3D skin bioprinting technology. According to the brand, the results showed efficacy on all three dimensions of dark spots: intensity, size and shape.

The formula also contains two supporting ingredients:

• Vitamin E, which CHANEL says boosts radiance.
• Allantoin, which according to the brand calms the look of redness and smooths roughness.

The ingredient list also includes squalane and niacinamide. According to CHANEL, up to 80% of the formula is naturally derived (ISO 16128).

What the Brand Says

CHANEL says redness looks reduced right after application. In clinical testing on 34 women over 8 weeks, the brand reports:

• A complexion that looks 41% more radiant and 3x more even
• The appearance of redness reduced by 50%
• Skin that feels 82% more comfortable (self-assessment)
• Hydration that lasts up to 8 hours (instrumental evaluation of 15 people)

Good to know: the formula contains parfum (fragrance). CHANEL labels the cream suitable for sensitive skin, but people whose skin reacts to fragrance may want to patch test first.

How to Apply

CHANEL recommends using the cream morning and evening on the face and neck:

1. Apply after the ÉCLAT PREMIER Bright Treatment Serum.
2. Dot the cream onto each cheek, the forehead and the chin.
3. Smooth it from the center of the face outward, then down onto the neck.
4. For extra nourishment, finish with the ÉCLAT PREMIER Bright 3-in-1 Oil.

Price and Value

The cream comes in a refillable jar, and the refill pod is sold separately. The refill costs $200 (US) and £148 (UK), compared with $230 and £170 for the full jar.

These are the US prices on chanel.com for the rest of the ÉCLAT PREMIER line:

• Bright Treatment Serum, 1 fl oz: $235
• Bright 3-in-1 Oil, 1.7 fl oz: $165
• Bright Milky Essence, 3.38 fl oz: $160

Where to Buy

• US: CHANEL ($230); CHANEL refill ($200)
• UK: CHANEL (£170); John Lewis (£170)
• International: CHANEL Singapore (SGD 251)

Sources

• CHANEL US product page and refill page
• CHANEL UK product page
• CHANEL Singapore product page
• John Lewis product listing

innisfree has launched the Green Tea Matcha Mist, a 90 mL limited-edition face mist now listed on innisfree Singapore; price and release date have not yet been announced. The Korean skincare brand describes it as "a refreshing hydration boost, inspired by the fresh energy of Jeju matcha."

What's New: A Matcha Twist on innisfree's Green Tea Line

innisfree built its name on Jeju green tea, and this launch brings Jeju matcha into the spotlight. According to the bottle's label, the formula features three headline ingredients:

• Super Green Tea™, innisfree's signature green tea ingredient
• Jeju Matcha, the inspiration behind the new mist
• Ceramide

innisfree Singapore's listing names Super Green Tea™ and Green Tea Ceramide as key ingredients and describes them as "the key ingredients of Green Tea Ceramide Milk." innisfree hasn't shared ingredient percentages. The campaign tagline is Matcha. Mist. Refresh.

What the Brand Says

According to innisfree, the Green Tea Matcha Mist is "a lightweight, on-the-go milky mist with an ultra-fine spray." The brand makes these claims for it:

• It hydrates instantly and replenishes moisture "in as little as 3 seconds."
• It helps soothe stressed and dehydrated skin and supports the skin's moisture barrier.
• It keeps skin refreshed and visibly dewy for up to 24 hours.
• It can be used before or over makeup without feeling heavy or greasy.

innisfree says the mist is suitable for oily, combination, sensitive and acne-prone skin. The brand says the formula has completed a non-acnegenic test and has been tested on sensitive and rosacea-prone skin. innisfree also says the mist gives richer, longer-lasting hydration than a typical water mist, with a lighter feel than cream-based mists.

The Packaging

The green-to-white gradient bottle has a green spray pump and resembles layered matcha and milk. The campaign plays on this, styling the bottle on top of an iced matcha latte as milk is poured in. That is only styling: this is a skincare mist, not a drink, and it is not meant to be consumed.

How It Differs From the Green Tea Ceramide Mist

innisfree already sells a separate Green Tea Ceramide Mist in the US. It launched in August 2026 at $17 for 90ml. innisfree Singapore's Matcha Mist listing includes FAQ answers that refer to the Green Tea Ceramide Mist. One answer describes it as "specifically formulated to deliver rich, Milk-inspired hydration and barrier care in a lightweight, sprayable texture." The listing doesn't say whether the Green Tea Matcha Mist uses the same formula, and innisfree has not yet explained how the two compare.

How to Use It

innisfree positions the mist as an on-the-go refresher: "at your desk, in your bag, between plans – just mist and go." Its official directions are to spray an adequate amount evenly onto the face whenever skin feels dry, tight, dull or stressed. The mist can be used after cleansing, before or over makeup, or throughout the day. innisfree adds that very dry skin may still benefit from a moisturiser afterwards. General face-mist tips:

• Hold it at arm's length and spray in an "X" or "T" shape for even, fine coverage.
• Close your eyes while spritzing.
• Pat, don't rub. Gently press the mist in with clean fingertips.
• Layer after mist. Following with your usual moisturiser can help keep skin feeling comfortable.
• Size: at 90 mL, it fits on a desk or in a tote.

Release Date & Price

innisfree hasn't announced a release date or price for the Green Tea Matcha Mist. The mist is listed as a limited edition on innisfree's Singapore online store. It does not appear on innisfree US's Green Tea collection page. It also has not been seen on innisfree's Malaysia or India online stores. We'll update this post when details are confirmed.

Where to Buy

• US: Not yet confirmed
• UK: Not yet confirmed
• International: innisfree Singapore

Sources

• innisfree Singapore: [LIMITED EDITION] Green Tea Matcha Mist 90ml
• innisfree US Green Tea collection page
• innisfree's campaign imagery and product label

IT Cosmetics has launched the Hello Brow Multi-Bristle Tinted Brow Pen, a liquid brow pen with a multi-bristle, soft-tip applicator, priced at $26 (US) at IT Cosmetics and Ulta. On itcosmetics.com it is listed as the Hello Brow Multi-Bristle Brow Pen. The brand says it is designed to create hair-like strokes and fill sparse areas. Ulta lists the pen as new and in stock, and German beauty news reported the launch on 28 September 2026.

What's New About Hello Brow?

A classic single-tip brow pen draws one line per stroke. Hello Brow's multi-bristle tip is designed to lay down several fine, hair-like strokes at once for filling, shaping and defining. According to IT Cosmetics, the formula uses pure micro-pigments for true-to-tone colour and a waterproof, transfer-resistant finish. The brand describes it as buildable, from a soft, natural look to more intensity.

The pen also includes brow-conditioning ingredients. According to the brand:

• Castor oil softens, conditions and nourishes brow hairs for healthier, fuller-looking brows
• Panthenol (pro-vitamin B5) is a humectant that helps hydrate, smooth and strengthen brow hairs

The full ingredient list on Ulta also includes hyaluronic acid and biotinoyl tripeptide-1.

IT Cosmetics says consistent use improves the appearance of brow density over time. In the brand's consumer study, 92% agreed brows look fuller, 91% agreed the colour lasts all day, and 91% agreed it's easy to use. The brand's before-and-after images show results on thinning, sparse and over-plucked brows.

The Shades

Hello Brow comes in four shades, each matched to a hair colour:

• Universal Blonde: medium to light blonde hair
• Universal Taupe: medium to light brown hair
• Universal Brown: black or dark brown hair
• Black Brown: black hair

How to Use the Multi-Bristle Brow Pen

IT Cosmetics recommends a four-step routine:

1. Prep: Start with a clean, dry brow area for the best pigment adherence.
2. Fill: At the front of the brow, hold the pen horizontally and use upward flicking motions that follow your natural hair growth.
3. Shape: Continue flicking toward the arch, building intensity as desired.
4. Define: Rotate the pen vertically and extend strokes from the arch to the end of the brow.

Note: The routine builds intensity from the front of the brow toward the arch, so a lighter hand at the front and more pressure toward the arch follows the same gradient. Because the formula is buildable, colour can be added in layers.

How It Compares with Brow Power

IT Cosmetics also makes the Brow Power pencil. The brand explains the difference like this:

• Brow Power is a brow pencil and brush for shaping and defining. It's long-lasting and budge-proof, and it is positioned for defined brows.
• Hello Brow is a multi-bristle brow pen for shaping and filling. It's long-lasting and waterproof, and it is positioned for natural, fuller brows.

In the brand's positioning, Brow Power targets a crisp, sculpted shape and Hello Brow targets a softer, fuller-looking result.

Where to Buy

• US: IT Cosmetics ($26), Ulta ($26)
• UK: Not yet confirmed
• International: Not yet confirmed

We'll update this post as more retailers list the Hello Brow Multi-Bristle Tinted Brow Pen.

Sources

• IT Cosmetics: Hello Brow Multi-Bristle Brow Pen product page
• Ulta Beauty: Hello Brow Multi-Bristle Tinted Brow Pen listing

Lights Lacquer Musk Be Mallow Hair & Body Mist is the second Hair & Body Mist scent from the brand, built on marshmallow, musk and waterlily. It went on sale on 1 October 2026 at $28 (US) for 100ml / 3.3 fl oz on the Lights Lacquer website. It uses the same formula as the collection's first scent, Amber Hour.

Release Date

Musk Be Mallow Hair & Body Mist went on sale on 1 October 2026 on the Lights Lacquer website. It follows Amber Hour Hair & Body Mist, which launched in May 2026. It arrived in the same week as other new fragrance releases, including Bella Hadid's Ôrebella Vanilla's Touch Body & Hair Perfume Mist, another hair-and-body mist that launched on 2 October 2026.

Price

• US: $28 for 100ml / 3.3 fl oz, the same price as Amber Hour
• UK: Not yet announced
• Europe: Not yet announced

Lights Lacquer Musk Be Mallow Fragrance Notes

Lights Lacquer hasn't published a top, heart and base pyramid. The brand highlights three key notes:

• Fluffy marshmallow, which the brand says adds a light, airy sweetness
• Clean musk, which according to Lights Lacquer ties the blend together and sits close to the skin
• Dewy waterlily, which the brand says keeps the scent from feeling too sugary

What Does Lights Lacquer Musk Be Mallow Smell Like?

Built from its official notes, Musk Be Mallow pairs a sweet marshmallow note with clean musk and a fresh waterlily note. It sits in the brand's Fluffy, Dewy, Musky scent family. Lights Lacquer describes it as "Fresh. Musky. Sweet. Addictive." According to the brand, it wraps skin and hair in "a fluffy cloud of fragrance" and is "a fresh, musky scent with just the right touch of sweetness." The brand sums up the launch as "same formula, same feel, a whole new scent."

Where to Buy

• US: Lights Lacquer ($28), on sale since 1 October 2026
• UK: Not yet confirmed
• Europe: Not yet confirmed
• Other markets: availability varies by region; more international stockists may be added.

For a lower-priced body mist launched the same month, see the $13 Spicy Bundt Nice mist in the e.l.f. POP Spicy Bundt Nice Tromsø Collection.

What Makes Musk Be Mallow Different?

• It is a marshmallow, musk and waterlily scent, while Amber Hour is built on vanilla, amber and cedarwood.
• It keeps Amber Hour's formula, 100ml size and $28 (US) price. Only the scent changes.
• Its ingredient list includes patchouli oil (Pogostemon Cablin Oil) and coumarin, which don't appear on Amber Hour's list. Amber Hour's list includes Juniperus Virginiana (cedarwood) oil instead.

Both mists share the same glycerin-containing, ultra-fine mist formula. Musk Be Mallow swaps Amber Hour's warm, woody notes for marshmallow, musk and waterlily.

Formula and Packaging

According to Lights Lacquer's Amber Hour product page and the Musk Be Mallow product page, the shared formula is:

• Lightweight and buildable, for use on both hair and skin
• Glycerin-infused, leaving what the brand calls a soft, non-sticky feel
• An ultra-fine mist, which the brand says is designed for everyday layering and on-the-go refreshes

The listed ingredients are Alcohol Denat., Fragrance (Parfum), Water (Aqua), Tetramethyl Acetyloctahydronaphthalenes, Glycerin, Vanillin, Benzyl Benzoate, Beta-Caryophyllene, Alpha-Isomethyl Ionone, Pogostemon Cablin Oil, Coumarin, Limonene and Alpha-Damascone.

The mist comes in a clear bottle with a round white cap. The bottle shows the pale golden liquid and is labelled "Marshmallow, Musk & Waterlily."

Sources

• Lights Lacquer: Musk Be Mallow Hair & Body Mist product page
• Lights Lacquer: Amber Hour Hair & Body Mist product page