mes° beauty by Jennifer Lawrence is a biotech haircare brand developed with Arcaea, launching at mesbeauty.com on 27 October 2026. It is billed as "Biodesigned Haircare".
Updated 17 October 2026: mes° beauty has announced the brand and its launch date but has not revealed any products. Product names, formulas, prices and stockists are still to come.
An email sign-up is open now. The brand marks the Oscar-winning actress's move into the beauty business and adds her to a growing list of celebrity beauty founders.
Release Date
mes° beauty launches on 27 October 2026, the date shown on the official mesbeauty.com landing page as "10.27.26". The site, marked "EST. 2026", currently has no products listed. It offers a "Get Curious" email sign-up for launch updates.
Price
mes° beauty has not announced prices for any product.
What We Know So Far About mes° Beauty
- The reveal: According to WWD, Lawrence, who joined Instagram in September 2026, posted a carousel of her past hairstyles from film roles. A link to mes° then appeared on her Instagram profile. Evie Magazine reports that a verified mes° beauty Instagram account has also surfaced.
- The positioning: WWD and ComingSoon.net report that the landing page describes the brand as "Biodesigned Haircare by Jennifer Lawrence" and credits Arcaea as its partner.
- The campaign images: The official mesbeauty.com campaign photos show models with long crimped, braided, red and curly hair on a grey studio set. A mes° logo card reads "WHAT HAVE I DONE?". None of the images show products or Lawrence herself.
- Still unannounced: The product lineup, ingredients, prices, retailers and the hair concerns the brand will target.
For other recent launches in the category, browse our haircare coverage, including the Crown Affair The Vault Holiday 2026 Hair Care Set.
Where to Buy
- US: mesbeauty.com from 27 October 2026 (email sign-up open now). Retailers not yet announced.
- UK: Not yet confirmed.
- Europe: Not yet confirmed.
- Other markets: Not yet confirmed.
Checked 17 October 2026: mesbeauty.com lists no products yet, and no retailer has announced the brand.
What Makes mes° Beauty Different?
- A biotech co-creator: mes° is co-developed with Arcaea, the biotech beauty company founded by MIT graduate Jasmina Aganovic. Arcaea says it creates "new ingredients & products accessible uniquely through biology."
- Industry-backed partner: Per WWD, Arcaea raised $78 million in Series A funding from investors including Chanel, Givaudan and Olaplex.
- "Biodesigned" framing: The brand presents itself as biodesigned haircare rather than a conventional celebrity line. This approach is also seen in ingredient-led launches such as the medicube Rosemary PDRN Silk Hair Oil.
About Arcaea
Arcaea says it combines biology, chemistry and engineering to develop new beauty ingredients and products. The company says biology "has been inventing extraordinary solutions for billions of years." It points to examples such as a desert plant that survives years without water. Arcaea frames many beauty challenges as "biological questions waiting to be understood." mes° has not said which Arcaea-developed ingredients, if any, its products will use.
How It Fits the Celebrity Haircare Market
mes° enters a category that already includes Jennifer Aniston's LolaVie, Tracee Ellis Ross's Pattern Beauty and Priyanka Chopra Jonas's Anomaly. More launch news is on our beauty news page.
Sources
- mesbeauty.com (official brand site)
- arcaea.com (Arcaea, biotech partner)
- WWD
- ComingSoon.net
- Evie Magazine