Vitamasques has added Strawberry Gelato Maxi Glaze, a sheer pink tinted lip treatment priced at $9.99, to its Maxi Glaze line as a Target exclusive. The brand announced it on Instagram on 4 October 2026, and it is already listed on Target.
What's New
Strawberry Gelato is the newest shade in the Maxi Glaze family. It joins four shades already sold at Target, each also priced at $9.99:
- Vanilla Gelato
- Pink Marshmallow
- Berry Macaron
- Cocoa Crème
Vitamasques says it had been teasing the shade for months before the launch. The brand's announcement describes it as having sheer colour, intensive hydration and a sweet Strawberry Gelato scent. It also tagged the post #limitededition. Neither Vitamasques nor Target has said how long the shade will be sold.
Key Details
Target describes the formula as a cross between a lip mask and a gloss. According to the listing, it has a butter-balm texture that is cushiony and non-sticky, and it leaves a sheer, glossy pink tint.
The listing names these key ingredients:
- Multi-Molecular Hyaluronic Complex
- Soluble collagen
- Multi-Peptide Complex
- Ceramides
- Shea, mango and cupuaçu butters
What the Brand Says
According to the Target listing, the formula contains a Maxi-Lip complex that is "designed to increase lip volume by +40% and boost hydration by +60% with consistent daily use." The brand says the plumping effect comes from hydration and peptides "with no sting," rather than from a tingling agent.
The listing also describes the product as cruelty-free and dermatologist tested. Because the listing is new, it has no customer reviews yet.
How to Use
The tube has a cooling metal applicator tip, which Target says stays cold to the touch for a soothing, depuffing feel. According to the listing, the sheer pink shade can be worn:
- On its own for a sheer tint and high shine.
- Layered over lip liner.
The brand's volume and hydration claims are based on consistent daily use.
How It Compares with Previous Releases
Strawberry Gelato has the same $9.99 price and 0.5 fl oz size as the existing Maxi Glaze shades at Target. The differences are its juicy pink tint and strawberry scent. It is also the second "Gelato" shade in the range, after Vanilla Gelato.
Where to Buy
- US: Target ($9.99), exclusive
- UK: Not yet confirmed
- International: Not yet confirmed
Sources
- Target product listing: Vitamasques Lip Maxi Glaze – Strawberry Gelato (checked 5 October 2026)
- Vitamasques official Instagram announcement (4 October 2026)