Giovanni Professional lineup of seven black-and-gold products on a glossy backstage counter with vanity mirror lights.

Giovanni's Professional Collection is a new line of eight hair care and styling products built around Rice Milk, Silk Extract and Silk Protein. Prices run from $11.99 to $21.99 (US). The collection went on sale at giovannicosmetics.com in late September 2026, with the Texturizing & Finishing Hair Spray still listed as coming soon. Giovanni says the line was "created with stylists in mind" and is rooted in founder Giovanni J. Guidotti's family salon heritage. It carries the brand's tagline, "The Hair Care Brand of the Entertainment Industry."

When Did the Giovanni Professional Collection Launch?

Giovanni hasn't announced an official release date. The collection went on sale at giovannicosmetics.com in late September 2026 in the US, following an early-access launch mentioned on the brand's Silk-Gloss System page. The site now carries a "Now Available: The Giovanni Professional Collection" banner.

Price

In the US, individual products cost $11.99 to $13.99, and the 24 oz shampoo and conditioner cost $21.99 each. The Hair Spray's price has not yet been announced, and no UK or European prices have been confirmed.

It arrives in the same season as other new hair care launches in our beauty news coverage:

The Three 4-Step Systems

Each system pairs the 13.5 oz Shampoo and Conditioner with two styling products. Each one costs exactly what its four products cost separately, so the systems are a convenient bundle, not a discount.

  • Silk-Gloss System ($52.96): Leave-In Elixir + Smooth & Silky Serum. Giovanni says it is for glossy "glass hair".
  • Sleek Hold System ($53.96): Strong Hold Gel + Pomade. Giovanni says it is for slick-backs, sleek ponytails, buns and defined edges.
  • Lived-In Texture System ($51.96): Strong Hold Gel + Texturizing Cream. Giovanni says it is for waves, curls and layers.

Giovanni's site also offers a Build Your Own Professional Bundle option for mixing your own set.

Products

Professional Shampoo

13.5 oz $13.99, 24 oz $21.99. On top of the core ingredients, it adds Niacinamide, Biotin, Peptides, and Coconut, Argan and Jojoba Oils. According to Giovanni, these help nourish, smooth and soften strands without stripping them. The brand also says the shampoo is Laureth Sulfate-free, colour-safe and Leaping Bunny certified cruelty-free.

Professional Conditioner

13.5 oz $13.99, 24 oz $21.99. Giovanni says it is colour-safe and made without phthalates, parabens, artificial dyes, mineral oil, propylene glycol or "harmful sulfates".

Leave-In Hair Conditioning & Styling Elixir

$11.99. According to Giovanni, it detangles and tames frizz and static. The brand says it also adds heat protection and humidity resistance and improves the look of split ends.

Smooth & Silky Hair Serum

$12.99. Giovanni says it gives a sleek, glossy finish with 450°F thermal protection and humidity protection. The brand describes it as vegan and cruelty-free.

Strong Hold Hair Styling Gel

$11.99. Giovanni says it is for sculpted styles, sleek ponytails and polished edges, with a flexible formula that doesn't leave stiffness, crunch or flakes.

Texturizing, Styling & Defining Cream

$11.99. According to Giovanni, it gives soft definition, controlled texture and frizz control. The brand says it can be used to refine waves, define curls or smooth layered styles.

Hair Styling Pomade

$13.99. Giovanni says it offers a flexible, medium hold that smooths edges and flyaways.

Texturizing & Finishing Hair Spray

Price not yet announced (coming soon). Giovanni says it will give extreme, humidity-resistant hold with volume and texture.

Where to Buy

What Makes the Giovanni Professional Collection Different?

  • Every product shares one signature fragrance. Giovanni describes it as crisp green pear, cantaloupe and fresh botanical notes, layered with lily and pineapple, then coconut, jasmine and tonka bean.
  • Each of the three 4-step systems costs exactly what its four products cost separately.
  • The seven published US ingredient lists share the same base: rice starch, corn silk extract, niacinamide, biotin, two peptides, coconut, argan and jojoba oils, and hydrolyzed keratin.

Formula Details

Each product title highlights Silk Extract, Keratin and Rice Milk. On Giovanni's US ingredient lists, these appear as:

  • Oryza Sativa (Rice) Starch
  • Zea Mays (Corn) Silk Extract
  • Hydrolyzed Keratin

The Texturizing Cream also lists Hydrolyzed Rice Protein. Giovanni notes that its ingredient lists apply to US distribution only and may change over time.

How to Use

Giovanni directs you to massage the shampoo into wet hair from roots to ends and rinse. Then work the conditioner through, leave it on for 3 minutes and rinse. The Leave-In Elixir is combed through damp hair, while the serum, gel, cream and pomade go on damp or dry hair before styling.

Sources